CRM Marketing Executive

CRM Marketing Executive

Job Type: Permanent

Salary: £37,000 + 10% bonus

Location: 3 days office (London) 2 WFH

Consultant: Mags Rendle

The Organisation

We are working with, the world’s largest premium international schools organisation. Every day, their teachers help 70,000+ students achieve more than they ever imagined possible. When you join Marketing Admissions and Communications team, you’ll become part of a global family of talented and creative experts working for a fast-growing premium international brand.

A transformational education at one of their schools is focused on excellent academic outcomes, creativity, wellbeing, and international connectedness. Their innovative use of educational technology also creates a personalised, 21st century learning experience for all students, while their global scale means they can recruit and retain the world’s best teachers and offer unforgettable events and expeditions.

The Role

You are a detail-oriented and results-driven CRM Marketing Executive with experience client side with Salesforce and Salesforce Marketing Cloud.

You are a key player in the Digital Marketing team, supporting our customer engagement programmes.

You’ll help us leveraging Salesforce Marketing Cloud to launch and manage automated email marketing campaigns that engage our customer base on a local, regional and global scale. You will play an integral role in driving customer engagement, retention, and overall business growth through targeted CRM Marketing strategies.

You’ll act as a subject matter expert on the NAE Marketing Automation journey.

As a genuine team-player, you’ll work across our central, regional, and local MAC (Marketing, Admissions & Communications)/CRM teams to improve user adoption and foster a sense of automation to improve conversion and elevating brand perception community.

Everything we do is connected to our vision to create a generation of resilient and creative global citizens, who will change our world for the better.

Impact on the Organization: Your role will have a significant impact on the organization by directly influencing customer retention and lifetime value. By utilizing automation and personalization, you’ll help us build stronger, long-lasting relationships with our families. Your ability to drive performance through data analysis will ensure continuous improvement in our marketing efforts and maximize the ROI of email campaigns. Your work will also provide valuable insights that will guide future marketing strategies and initiatives across the company.

CAMPAIGN DEVELOPMENT AND EXECUTION

• Utilize Salesforce Marketing Cloud to design, execute, and optimize email campaigns
• Leveraging automation features to streamline campaign deployment processes for local, regional and global campaigns.
• Ensure all email content is aligned with brand guidelines, optimised for deliverability, and tailored to specific cusFtomer segments.
• Collaborate closely with the regional MAC teams to ensure seamless execution of Marketing Automation campaigns.
• Ensure that all campaigns adhere to local regulations and compliance standards

CAMPAIGN BRIEFING AND PLANNING

• Collaborate with Regional CRM & Digital Leads to understand campaign objectives, target audience, and messaging requirements are met.
• Coordinate with creative and campaign teams to incorporate feedback and make necessary adjustments to email content and design.
• Facilitate feedback loops between stakeholders to gather insights on campaign performance and identify areas for improvement.
• Suggest working practices to improve operational rigour, documentation, knowledge sharing and stakeholder comms.
• Support in organising the Marketing Automation road-map and email campaign calendar

REPORTING & PERFORMANCE ANALYTICS

• Track and analyse campaign results, including open rates, click-through rates, conversion rates, and revenue impact.
• Work closely with the Data Analytics team to publish meaningful reporting
• Present regular performance reports to key stakeholders, including actionable insights for future campaign improvements.
• Optimize campaigns based on key metrics and A/B testing results.

TRAINING & UPSKILLING

• Lead training sessions for regional and school teams to ensure they are equipped to execute and optimize email campaigns within Salesforce Marketing Cloud.
• Provide ongoing support and mentorship to ensure that all teams are using best practices for campaign execution and reporting.
• Ensure regional teams understand segmentation, automation, personalization, and other key elements of successful CRM campaigns.

PERSONAL SPECIFICATIONS

3-4 years’ experience using Salesforce Marketing Cloud.

3-4 years’ experience working client side required with Consultancy or Freelance a plus

Strong understanding of email marketing best practices, including segmentation, personalization, and automation.

Ability to analyse and interpret campaign data, identifying trends and actionable insights.

Strong project management skills with the ability to manage multiple campaigns simultaneously.

Excellent communication and collaboration skills.

Experience with A/B testing and optimizing email performance.

Strong teaching and coaching abilities, with experience training teams on CRM platforms.

Strong proficiency with Microsoft Word and PowerPoint for producing reports and presentations.

Good cross-cultural, interpersonal and communication skills to interact with diverse nationalities and cultures.

Results orientated with the ability to consistently map efforts against identified KPIs.

Excellent time management skills and flexibility in dealing with multi-functional tasks.

You’d like to work in a purpose-led sector.

PERSONAL ATTRIBUTES

As our team colleague, here’s what we expect:

• Collaborate with EmpathyYou are a team player who shares your knowledge to help colleagues and students learn and grow.You understand the culture, background and needs of others so everybody feels welcomed, included and accepted. You are self-aware – conscious of your impact on people and situations and adapt your behaviour so that you work collaboratively with others
• Communicate with ImpactYou communicate openly, with transparency and kindness. You influence and encourage people to share their ideas. You make every effort to always understand your audiences to build trust and make a positive impact on students’ lives.
• Make Considered DecisionsYour decisions are made with the best interests of students, school communities, and the wider organisation in mind. You act with integrity using technology when you can, to generate data and insights that support your decisions.
• Embrace ChangeYou are effective at working in changing environments and embracing change, which helps us to improve our schools. You can deal with ambiguity because you are adaptable and motivated to fulfil your responsibilities
• Drive GrowthYou are entrepreneurial and think strategically. You challenge yourself and others to deliver outstanding commercial performance, which leads to growth and exceptional student experiences

What next

Curious to know more and discuss the company, the opportunity, and their benefits further? Apply below and Mags Rendle will be in touch to answer all your questions.

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Mags Rendle

0203 640 2133

Mags@digitalrecruitmentcompany.com

www.digitalrecruitmentcompany.com