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For Companies At a Glance
- Tasks: Lead marketing strategies, brand development, and demand generation for a fast-growing learning tech company.
- Company: Join a global leader in learning technology, transforming education with innovative solutions.
- Benefits: Enjoy flexible work options, competitive pay, and a vibrant team culture.
- Why this job: Make a real impact by shaping a brand that resonates globally and drives growth.
- Qualifications: Proven experience in brand strategy, strong writing skills, and a collaborative leadership style required.
- Other info: This role offers the chance to work with top brands like Vodafone and Burger King.
The predicted salary is between 43200 - 72000 £ per year.
Senior Consultant @ The Digital Recruitment Company | Executive Search, Digital Recruitment: UK, Europe & New York
Chief Marketing Officer
Job Type: Permanent
Day Rate: DOE + package
Location: Brighton or Nottingham & WFH
The Company
The Digital Recruitment Company are working with the industry’s fastest-growing learning technology company headquartered in the Nottinghamshire countryside and located around the world from Melbourne to Miami to Manchester. Doing things differently is in their DNA and they saw an opportunity to build a truly modern learning experience completely from scratch.
Fast forward to today, they have replaced hundreds of traditional LMS’s and their customer base has grown to 370+ global brands including Vodafone, Avon, Burger King, British Airways, Frasers Group and Volvo and they continue to deliver the industry’s best customer experience from SLA smashing support to showstopping events.
The Role
Our client are on a mission to scale, innovate, and make an impact, and they need a Chief Marketing Officer who’s ready to dive in, roll up their sleeves, and get things done. If you’re a strategic thinker, passionate leader, strong generalist and a hands-on marketing expert who knows how to make waves and refine a polished and impactful brand, this could be your dream role.
As their CMO, you’ll lead all things marketing—from brand and demand generation to product marketing, PR, and events. As a team already sourcing 60% of new business revenue, there’s a lot of success to build upon!
You’ll manage the marketing team, build their brand strategy, and support our business, sales and customer teams. Your focus will be to drive growth and bring their brand to life, with a big-picture vision and all the detail needed to make it happen.
Key Responsibilities
- Brand strategy
- Own the brand vision, demand and strategy, making a brand people recognise, trust, and connect with.
- Develop and execute a brand strategy that spans all channels, elevating our presence not only in our sector but as a SaaS leader.
- Lead creative, messaging, tone of voice and impactful campaigns that reinforce the brand values, and product messaging and tell our story.
- Awards & PR
- Strategically target, apply for and secure awards that raise our people’s profiles, drive awareness of our brand and celebrate our customers.
- Develop and execute PR strategies alongside our agency to keep the company in the spotlight, managing press releases, media relations, and thought leadership.
- Build relationships with media, trade, analysts and industry influencers to drive coverage and buzz.
- Demand generation, inbound marketing
- Work with our Head of Digital Marketing to drive our demand gen and inbound strategies to attract, engage, and convert new leads.
- Develop campaigns and tactics that increase inbound traffic, nurture leads, and support our growth targets.
- Leverage digital, content and customer-powered marketing to build our pipeline and optimise conversion.
- Events & exhibitions
- Work with our Campaigns and Events Manager to develop our events strategy and ensure our client makes the biggest splash at exhibitions and conferences.
- Oversee event planning, promotion, and execution, aligning with our brand and business objectives.
- Collaborate with sales and customer teams to align marketing activities with business goals and product and service offerings.
- Create tools, content and campaigns that empower sales and enhance the prospect to renewal experience.
- Develop messaging, collateral and resources that equip teams to effectively promote and sell our products and services.
- Product marketing
- Work closely with product teams and our Customer and Product Marketing Manager to develop go-to-market strategies for new products and features.
- Create product messaging and positioning that speaks to customer needs and differentiates us in the market.
- Own the communication strategy for new innovation and all releases.
- Execute product launch campaigns that drive awareness, engagement, and adoption.
- Marketing team management
- Lead, motivate and support a high-performing marketing team with tangible objectives.
- Create a collaborative, creative environment that brings out the best in each team member.
- Set clear goals, track progress, and ensure delivery of key KPIs across all marketing activities.
- Customer Marketing & Retention
- Develop and implement a customer marketing strategy that drives advocacy, engagement, and retention.
- Create campaigns and programs that reward customer loyalty and deepen relationships.
- Use insights and data to understand customer needs and ensure we’re continuously adding value to the customer experience.
Skills & Experience:
- Proven track record in building and executing brand and demand gen strategies.
- Strong writing skills—you’re a natural and creative storyteller who knows how to create copy and messaging that cuts through.
- A hands-on, detailed approach—you’re ready to dive into projects without hesitation.
- Solid background in either learning technology and/or SaaS.
- A strategic, growth-focused mindset with a knack for managing competing priorities across your own heavy workload and the teams.
- Experience leading teams, with a collaborative approach that inspires.
- Staying calm, cool and collaborative under pressure.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Strategy/Planning, and Writing/Editing
Industries: E-Learning Providers, Technology, Information and Media, and Professional Training and Coaching
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Chief Marketing Officer employer: The Digital Recruitment Company
Contact Detail:
The Digital Recruitment Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Familiarize yourself with the latest trends in learning technology and SaaS. Understanding the competitive landscape will help you articulate how your experience aligns with the company's mission to innovate and scale.
✨Tip Number 2
Network with professionals in the e-learning and SaaS sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful CMO in this space.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led brand strategies and demand generation campaigns. Highlight measurable outcomes to demonstrate your impact and effectiveness as a marketing leader.
✨Tip Number 4
Showcase your leadership style and how you foster collaboration within teams. Be ready to share how you motivate and support team members to achieve their goals, as this is crucial for the role of CMO.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Understand the Company: Research The Digital Recruitment Company and their client. Familiarize yourself with their mission, values, and the learning technology industry to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your proven track record in building and executing brand and demand generation strategies. Use specific examples that showcase your hands-on approach and leadership skills.
Showcase Your Writing Skills: Since strong writing skills are essential for this role, include samples of your work or describe projects where your storytelling abilities made a significant impact on marketing campaigns.
Align with Key Responsibilities: Make sure to address how your experience aligns with the key responsibilities listed in the job description, such as brand strategy, PR, demand generation, and team management.
How to prepare for a job interview at The Digital Recruitment Company
✨Showcase Your Strategic Thinking
As a Chief Marketing Officer, strategic thinking is crucial. Be prepared to discuss your previous experiences where you developed and executed successful brand strategies. Highlight how you aligned marketing initiatives with business goals and drove growth.
✨Demonstrate Your Hands-On Approach
This role requires a hands-on marketing expert. Share examples of projects where you rolled up your sleeves and got involved in the details. Discuss how your detailed approach has led to successful outcomes in past roles.
✨Highlight Your Leadership Skills
You will be leading a marketing team, so it's important to convey your leadership style. Talk about how you motivate and support your team, set clear objectives, and foster a collaborative environment that drives results.
✨Prepare for Creative Storytelling
Strong writing skills are essential for this position. Be ready to showcase your ability to create compelling messaging and campaigns. Consider bringing samples of your work or discussing specific campaigns that effectively communicated a brand's story.
