At a Glance
- Tasks: Lead and optimise paid social accounts for brands, focusing on strategy and creative testing.
- Company: Dynamic agency that values hands-on expertise and innovative thinking.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a collaborative team dedicated to raising industry standards.
- Why this job: Make a real impact in the fast-paced world of paid social marketing.
- Qualifications: Experience with Meta Ads and strong creative testing skills required.
The predicted salary is between 42750 - 52250 £ per year.
Own paid social accounts end to end - strategy, creative testing and the day-to-day - for brands that want social to sell, not just spend.
Senior, hands-on the accounts - not managing from a distance.
This is a senior, hands-on role .
You'll own a portfolio of paid social accounts - Meta first, plus Linked In, Tik Tok and Pinterest where they fit - and be accountable for what they deliver: profitable, full-funnel growth, not just cheap clicks.
You'll work directly with clients and lead an always-on creative testing approach - because on social, the creative is the targeting.
You'll set the structure, decide what to test next, and read the results honestly.
And you'll help raise the standard around you - sharing playbooks, coaching on creative quality, and keeping campaign QA tight across the team.
What you'll do
The day-to-day.
- Own a portfolio of paid social accounts, accountable for full-funnel performance against revenue and margin.
- Build account structures that stay clean as they scale - no over-segmentation, no 'set and forget'.
- Lead an always-on creative testing programme, turning insight into the next test with the creative team.
- Own client relationships and reporting, with a clear read on what's working and what's next.
- Set creative-quality and campaign-QA standards across the accounts you touch.
- Partner with analytics on measurement, the Conversions API and signal quality, so optimisation has clean data.
- Find the next opportunity - new platforms, formats or audiences - and make the case with evidence.
- Coach executives and help lift the standard of the wider team.
What we're looking for
What you'll likely bring.
- Several years running Meta Ads hands-on, ideally agency-side, across ecommerce and/or lead generation.
- Strong on campaign structure, audience strategy and creative testing methodology.
- A real eye for creative - you know what makes a thumb stop and a test worth running.
- Comfortable owning client relationships and leading the conversation.
- Numerate and commercial: you connect spend to revenue and margin, and explain the trade-offs.
- Confident with GA4 and how measurement feeds performance.
- Hands-on Linked In, Tik Tok or Pinterest Ads experience.
- Familiarity with the Conversions API and server-side tracking.
- Experience briefing or producing performance creative.
- Mentoring or line-management experience.
- A point of view on where paid social is heading - backed by evidence.
- #J-18808-Ljbffr
Paid Social - Senior Executive / Manager in Newcastle upon Tyne employer: The Digital Lighthouse
Join a dynamic and innovative team that values creativity and results, where you'll have the opportunity to lead paid social strategies for renowned brands. Our collaborative work culture fosters continuous learning and professional growth, empowering you to elevate your skills while making a tangible impact on client success. Located in a vibrant area, we offer a supportive environment that encourages hands-on involvement and the sharing of ideas, ensuring that every team member contributes to our collective achievements.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social - Senior Executive / Manager in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Digital Lighthouse and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Digital Lighthouse are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Digital Lighthouse on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Digital Lighthouse. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social - Senior Executive / Manager in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Digital Lighthouse. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Digital Lighthouse:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Digital Lighthouse’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Digital Lighthouse
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Digital Lighthouse will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Digital Lighthouse, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
