Paid Social - Senior Executive / Manager in Newcastle upon Tyne

Own paid social accounts end to end - strategy, creative testing and the day-to-day - for brands that want social to sell, not just spend.

Senior, hands-on the accounts - not managing from a distance.

This is a senior, hands-on role. You'll own a portfolio of paid social accounts - Meta first, plus LinkedIn, TikTok and Pinterest where they fit - and be accountable for what they deliver: profitable, full-funnel growth, not just cheap clicks.

You'll work directly with clients and lead an always-on creative testing approach - because on social, the creative is the targeting. You'll set the structure, decide what to test next, and read the results honestly.

And you'll help raise the standard around you - sharing playbooks, coaching on creative quality, and keeping campaign QA tight across the team.

What you'll do

The day-to-day.

• Own a portfolio of paid social accounts, accountable for full-funnel performance against revenue and margin.
• Build account structures that stay clean as they scale - no over-segmentation, no 'set and forget'.
• Lead an always-on creative testing programme, turning insight into the next test with the creative team.
• Own client relationships and reporting, with a clear read on what's working and what's next.
• Set creative-quality and campaign-QA standards across the accounts you touch.
• Partner with analytics on measurement, the Conversions API and signal quality, so optimisation has clean data.
• Find the next opportunity - new platforms, formats or audiences - and make the case with evidence.
• Coach executives and help lift the standard of the wider team.

What we're looking for

What you'll likely bring.

• Several years running Meta Ads hands-on, ideally agency-side, across ecommerce and/or lead generation.
• Strong on campaign structure, audience strategy and creative testing methodology.
• A real eye for creative - you know what makes a thumb stop and a test worth running.
• Comfortable owning client relationships and leading the conversation.
• Numerate and commercial: you connect spend to revenue and margin, and explain the trade-offs.
• Confident with GA4 and how measurement feeds performance.
• Hands-on LinkedIn, TikTok or Pinterest Ads experience.
• Familiarity with the Conversions API and server-side tracking.
• Experience briefing or producing performance creative.
• Mentoring or line-management experience.
• A point of view on where paid social is heading - backed by evidence.