At a Glance
- Tasks: Lead design for Guidelines, Finder, and Developer Experience, creating intuitive and polished product experiences.
- Company: Join Frontify, a dynamic team of innovators passionate about crafting exceptional digital products.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on accessibility, usability, and brand consistency.
- Why this job: Shape the future of brand management with your design expertise and creativity.
- Qualifications: 8+ years in designing complex digital products and strong skills in Figma.
The predicted salary is between 80000 - 100000 £ per year.
Your new team is a group of motivated, collaborative, and innovative people. They are Product Managers, Researchers, Analysts, Designers, and Developers from diverse backgrounds. They enjoy working together to create and evolve a well-loved product, while always leaving space for fresh ideas and new approaches. Outside of work, they’re parents, gamers, bookworms, adrenaline seekers, and so much more.
As a Principal Product Designer at Frontify, you’ll shape the design of some of the most foundational parts of our platform: Guidelines, Finder, Developer Experience, Integrations, and Media Delivery. This is a role for someone who loves both complex systems and beautifully crafted product experiences. You’ll work on complex, platform-level product areas, but your mission is to make them feel clear, polished, intuitive, and unmistakably Frontify. You’ll help bring more craft, brand expression, and attention to detail into the product experience, ensuring that our applications do not just work well, but feel refined, trustworthy, and inspiring for brand-led organizations.
You’ll partner with teams across Guidelines & Ecosystem and Developer Platform to design experiences that help customers create rich brand guidelines, connect Frontify to their tools, select and distribute assets, work with APIs and SDKs, and deliver media at scale. Your work will turn complexity into clarity. You’ll define patterns, principles, and high-quality design standards that help teams move faster while raising the bar for usability, accessibility, visual quality, and brand expression across Frontify.
Your responsibilities:
- You’ll lead design direction across Guidelines, Finder, Developer Experience, Integrations, and Media Delivery, setting a clear vision for your product area and aligning multiple teams and designers around shared goals.
- You’ll bring craft, polish, and strong attention to detail into complex product experiences, ensuring they feel simple, coherent, consistent, and unmistakably on brand.
- You’ll strengthen Frontify’s product identity by bringing more brand expression, personality, and emotional quality into the application experience.
- You’ll shape scalable UX and UI patterns across Guidelines, Finder, developer-facing tools, integration setup, content APIs, asset selection, and media delivery experiences.
- You’ll identify fragmentation and design debt across product areas, bringing structure, clarity, and reusable patterns that help teams move faster with higher quality.
- You’ll contribute to Frontify’s design system through components, interaction patterns, principles, and documentation that raise consistency and craft across teams.
- You’ll partner closely with product and engineering to make technically complex capabilities feel approachable, useful, and well-designed.
- You’ll guide designers across teams, helping them make strong design decisions, align to the broader product direction, and balance systems thinking with refined execution.
- You’ll champion accessibility, usability, brand consistency, and high-quality design across all experiences you touch.
Your story:
- You bring 8+ years of experience designing SaaS, enterprise, platform, developer, or other complex digital products.
- You have a deep passion for brands, brand systems, visual craft, and the details that make a product feel polished, distinctive, and alive.
- You have experience setting design direction across multiple teams or product areas, aligning designers, product managers, and engineers around a clear vision.
- You’re comfortable designing for complex product areas such as DAM, CMS, developer platforms, APIs, integrations, workflow tools, brand management, or enterprise software.
- You think in systems and principles, but you also love the hands-on craft of making interfaces feel elegant, useful, and considered.
- You have strong experience with design systems, component libraries, brand systems, or platform-level UX frameworks.
- You know how to raise the quality bar by creating shared principles, reducing design debt, and making experiences feel consistent, polished, and on brand.
- You’re highly proficient with Figma and comfortable working with component libraries, tokens, and scalable design workflows.
- You communicate clearly and influence through strong rationale, taste, design quality, and structured thinking.
- You’re curious about emerging technologies, including AI, and how they can improve product experiences, automation, scalability, and creative workflows.
- You’re fluent in English.
Employer: Frontify
Location: London, UK
Posted Date: 28/05/2026
Expiry Date: 28/09/2026
Type: Full-Time
Categories: DAM Manager / User, System Administrator / Integrator, Digital Marketing / Branding Technology, CMS / Creative / Content Operations, Software Developer / Programmer / Scripting, Artificial Intelligence / Machine Learning
Principal Product Designer - Group Guidelines & Finder in London employer: The Digital Asset Management Consortium, Inc.
At Frontify, we pride ourselves on fostering a vibrant and inclusive work culture where creativity thrives. As a Principal Product Designer in London, you'll collaborate with a diverse team of passionate professionals dedicated to crafting exceptional product experiences. We offer ample opportunities for personal and professional growth, alongside a commitment to innovation that empowers you to make a meaningful impact on our platform and the brands we serve.
Contact Details:
The Digital Asset Management Consortium, Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Designer - Group Guidelines & Finder in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Frontify. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your portfolio! When you get the chance to chat with someone from the team, make sure to highlight your best work. Tailor it to what Frontify is doing, so they can see how you fit right in.
✨Tip Number 3
Prepare for interviews by diving deep into Frontify's products. Understand their design philosophy and think about how you can contribute to making their platform even better. Bring fresh ideas to the table!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Frontify family.
We think you need these skills to ace Principal Product Designer - Group Guidelines & Finder in London
Some tips for your application 🫡
Show Your Passion for Design:When you're writing your application, let your love for design shine through! Share specific examples of how you've crafted beautiful and intuitive product experiences in the past. We want to see your personality and passion for creating polished designs that resonate with users.
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your experience with complex systems and how you've tackled similar challenges before. This shows us that you understand what we're looking for and that you're genuinely interested in the role.
Be Clear and Concise:While we love creativity, clarity is key! Make your application easy to read and straight to the point. Use bullet points or short paragraphs to break down your experience and skills. This helps us quickly see how you fit into our team.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at The Digital Asset Management Consortium, Inc.
✨Know Your Design Systems
Make sure you’re well-versed in design systems and component libraries. Be ready to discuss how you've used them in past projects, especially in complex product areas like DAM or CMS. This will show your understanding of scalable design workflows.
✨Showcase Your Craft
Prepare a portfolio that highlights your attention to detail and the polished nature of your work. Include examples where you turned complexity into clarity, and be ready to explain your design rationale behind each project.
✨Collaborate Like a Pro
Since this role involves working closely with product managers and engineers, think of examples where you’ve successfully collaborated across teams. Highlight how you aligned different stakeholders around a shared vision and tackled design challenges together.
✨Stay Curious About Tech
Demonstrate your curiosity about emerging technologies, especially AI, and how they can enhance product experiences. Prepare to discuss any relevant trends or tools you’ve explored and how they could apply to Frontify’s mission.
