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- Tasks: Drive digital marketing activation across web and email for Ostomy Care.
- Company: Join Convatec, a leader in healthcare innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in digital marketing within the healthcare sector.
- Qualifications: Experience in digital management and strong creative skills required.
- Other info: Fast-paced environment with excellent career advancement opportunities.
The predicted salary is between 55000 - 65000 ÂŁ per year.
The Digital Activation Manager, Ostomy Care Global, is responsible for driving digital marketing activation across web and email channels for the Global Ostomy Care business unit. This role ensures the delivery, localization, and optimization of digital assets and campaigns to support both global priorities and local market needs, enabling bestâinâclass digital engagement and lead generation. The role also oversees platform analytics across web and email, leveraging data and insights to monitor performance, identify optimization opportunities, and inform decisionâmaking across digital channels.
Website & Content Management
Own global website operations for Ostomy Care, delivering scalable, accessible, and highâperforming content across markets. Maintain global master templates and assets, optimise SEO and performance, and partner with central teams to improve site architecture, conversion journeys, and market adoption. Lead regular web working groups to align markets on updates and best practices.
Email Marketing & Lead Nurturing
Lead global email marketing and automated customer journeys within Microsoft Dynamics 365 â Journeys. Build and optimise templates, campaigns, and nurturing flows, while supporting local markets with lead management and paid media optimisation through dataâdriven insights.
Digital Campaigns & Creative Activation
Drive continuous improvement of web and email experiences through creative optimisation, CMS enhancements, and UXâfocused content. Maintain a global digital content calendar aligned across channels and support markets with targeted, localised activation.
Digital Infrastructure & Collaboration
Collaborate with IT, Global Marketing Services, and marketing stakeholders to deliver digital infrastructure improvements, including UX/UI enhancements, A/B testing, accessibility compliance, and roadmap alignment across global and local teams.
Platform & Asset Management
Manage CMS, PIM, and DAM platforms to ensure effective delivery and adoption of global web and email content. Lead rollout and ongoing support of Ostomy Care digital assets across markets.
Governance, Compliance & Localization
Support digital content governance, including MRL approvals, QR code deployment, and localisation workflows. Enable accurate and timely translation and adaptation of global assets using approved tools.
Performance Tracking & Best Practice Sharing
Track and analyse web and email performance to identify optimisation and ROI opportunities. Share insights with marketing leads and facilitate monthly digital forums to promote best practices in multiâchannel marketing.
About You
Bachelor's degree (preferably in marketing, business management, or computer science). Proven experience in digital website management, content editing, and campaign activation, ideally in healthcare or MedTech. Proven experience using CMS platforms (such as Optimizely), email marketing technologies (Microsoft 365 Journeys), and digital asset/product information management systems (Aprimo and inriver). Strong creative skills and experience developing compelling customerâfacing digital solutions. Experience with web analytics, A/B testing, personalization, and audience segmentation. High technical literacy and interest in new digital platforms and content trends. Demonstrated experience working in a Global organisation, supporting multiple local markets, and leading crossâfunctional teams through influence with clear direction and accountability. Exceptional communication, collaboration, and stakeholder management skills across diverse geographies and functions. Strong project management and change management capabilities, with experience in process standardization and scalability. Dataâdriven mindset with the ability to analyze data to extract insights and develop recommendations. Highly organized with strong prioritization, problemâsolving, and attention to detail. Thrives in a fastâpaced, dynamic environment, exercising strong judgement and taking initiative to move work forward with confidence.
Global Digital Activation Manager in London employer: The Digital Asset Management Consortium, Inc.
Contact Detail:
The Digital Asset Management Consortium, Inc. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Global Digital Activation Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This gives potential employers a taste of what you can do.
â¨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Bring ideas to the table on how you can enhance their web and email campaigns.
â¨Tip Number 4
Don't forget to apply through our website! Itâs the best way to ensure your application gets noticed and shows you're serious about joining the team.
We think you need these skills to ace Global Digital Activation Manager in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Global Digital Activation Manager role. Highlight your experience in digital marketing, especially in web and email channels, and show how you can drive engagement and lead generation.
Showcase Your Skills: Donât forget to mention your technical skills! If you've worked with CMS platforms like Optimizely or email marketing tools like Microsoft Dynamics 365, let us know. We love seeing candidates who are tech-savvy and data-driven.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate a well-structured application!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at The Digital Asset Management Consortium, Inc.
â¨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing, especially in the healthcare sector. Familiarise yourself with CMS platforms like Optimizely and email marketing tools such as Microsoft Dynamics 365 Journeys. Being able to discuss your experience with these technologies will show that you're ready to hit the ground running.
â¨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've tracked web and email performance, identified optimisation opportunities, and implemented changes based on insights. This will demonstrate your data-driven mindset, which is crucial for this role.
â¨Highlight Your Collaboration Experience
Since this role involves working with various teams across different markets, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've influenced stakeholders and led projects that required input from multiple departments. This will show that you can navigate a global organisation effectively.
â¨Be Creative and Solution-Oriented
Think of examples where you've developed compelling digital solutions or optimised user experiences. Whether it's through creative content or UX enhancements, showcasing your ability to think outside the box will set you apart. Don't forget to mention any successful campaigns you've led that resulted in increased engagement or lead generation.