At a Glance
- Tasks: Support and enhance our website while leveraging AI for marketing insights and performance measurement.
- Company: Join a forward-thinking company at the forefront of digital marketing innovation.
- Benefits: Enjoy competitive pay, health benefits, flexible work options, and generous time off.
- Other info: Collaborative environment with opportunities to learn about AI and digital optimisation.
- Why this job: Make a real impact by optimising digital experiences and driving data-driven decisions.
- Qualifications: 3+ years in digital marketing or analytics with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
We are seeking a curious, analytically driven Senior Digital Marketing Analyst to support and continuously improve our website and digital experiences, while helping design, operate, and scale AI-driven marketing and analytics capabilities. This role operates at the intersection of website operations, AI-enabled insights, experimentation, and performance measurement. The Senior Digital Marketing Analyst ensures our digital experiences run smoothly day to day, while also contributing to more intelligent personalization, testing strategies, and AI-powered decision support across digital channels. This role partners closely with marketing, analytics, and technology teams to translate data and system capabilities into actionable insights and measurable impact.
Responsibilities
- Support day-to-day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements.
- Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high-quality experience across pages, journeys, and audiences.
- Design, configure, and support AI-powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support.
- Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors.
- Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans.
- Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders.
- Analyze digital performance across web and related channels to identify trends and improvement opportunities.
- Build and maintain dashboards and reports that transform data into actionable insights.
- Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences.
- Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation.
- Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs.
- Stay current on AI, digital experience optimization, and analytics tools and trends.
Qualifications
- Minimum 3 years of related experience.
- Bachelor's degree preferred or equivalent experience.
Desired Skills and Talents
- Background in digital marketing, web analytics, or digital operations, with a strong analytical and data-driven mindset.
- Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization.
- Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding.
- Interest in AI-enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms.
- Strong communication skills to translate insights and technical concepts for non-technical stakeholders.
Benefits
- Competitive compensation, including base pay and annual incentive.
- Comprehensive health and life insurance and well-being benefits.
- Pension.
- Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
- Flexible/hybrid model of 3 days onsite and 2 days remote (Onsite Tuesdays, Wednesdays and a third day of your choosing).
Marketing Web Platform & Analytics Senior Analyst in City of Westminster employer: The Depository Trust & Clearing Corporation
Join a forward-thinking company that values innovation and collaboration, where as a Senior Digital Marketing Analyst, you will play a pivotal role in enhancing our digital experiences through AI-driven insights and analytics. Our supportive work culture fosters professional growth with opportunities to engage in cutting-edge projects while enjoying a flexible hybrid work model that prioritises your well-being. With competitive compensation and comprehensive benefits, we are committed to creating a rewarding environment for our employees.
Contact Details:
The Depository Trust & Clearing Corporation Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Web Platform & Analytics Senior Analyst in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects, especially those related to digital marketing and analytics. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital marketing and AI tools. Be ready to discuss how you've used data to drive decisions and improve user experiences—this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Marketing Web Platform & Analytics Senior Analyst in City of Westminster
Some tips for your application 🫡
Show Your Analytical Side:Make sure to highlight your analytical skills in your application. We want to see how you've used data to drive decisions and improve digital experiences in your past roles. Don't just tell us; show us with examples!
Tailor Your Application:Take the time to customise your CV and cover letter for this role. We love seeing candidates who understand our needs and can connect their experience directly to the responsibilities listed in the job description. It shows us you're genuinely interested!
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary to make your achievements stand out!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates. Plus, it’s super easy!
How to prepare for a job interview at The Depository Trust & Clearing Corporation
✨Know Your Digital Marketing Fundamentals
Brush up on your understanding of digital marketing concepts like funnels, journeys, and conversion rates. Be ready to discuss how these elements play a role in enhancing user experiences and driving engagement.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing past experiences where you've used data to drive decisions. Bring examples of how you've identified trends or improvement opportunities in previous roles.
✨Familiarise Yourself with AI Tools
Since this role involves AI-driven insights, make sure you’re up to speed with the latest AI tools and analytics platforms. Be prepared to talk about any experience you have with low code/no code platforms or AI-enabled tools.
✨Communicate Clearly and Effectively
Practice translating complex technical concepts into simple terms. You’ll need to communicate insights to non-technical stakeholders, so think of examples where you’ve successfully done this in the past.
