At a Glance
- Tasks: Support and enhance our website and digital experiences using AI-driven insights.
- Company: Join a leading financial services firm with a focus on innovation and collaboration.
- Benefits: Competitive pay, health insurance, flexible work model, and generous paid time off.
- Other info: Diverse and inclusive workplace with opportunities for growth and development.
- Why this job: Make an impact by optimising digital marketing strategies and enhancing user experiences.
- Qualifications: 3+ years in digital marketing or analytics; strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Pay And Benefits
- Competitive compensation, including base pay and annual incentive
- Comprehensive health and life insurance and well-being benefits
- Pension
- Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
- DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (Onsite Tuesdays, Wednesdays and a third day of your choosing)
The Impact You Will Have In This Role
We are seeking a curious, analytically driven Senior Digital Marketing Analyst to support and continuously improve our website and digital experiences, while helping design, operate, and scale AI-driven marketing and analytics capabilities. This role operates at the intersection of website operations, AI-enabled insights, experimentation, and performance measurement. The Senior Digital Marketing Analyst ensures our digital experiences run smoothly day to day, while also contributing to more intelligent personalization, testing strategies, and AI-powered decision support across digital channels. This role partners closely with marketing, analytics, and technology teams to translate data and system capabilities into actionable insights and measurable impact. While familiarity with coding concepts is beneficial, success depends on strong analytical thinking, understanding of data structures, workflows, and system integrations, and the ability to connect insights across platforms rather than writing production code.
Your Primary Responsibilities
- Support day-to-day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements.
- Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high-quality experience across pages, journeys, and audiences.
- Design, configure, and support AI-powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support.
- Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors.
- Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans.
- Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders.
- Analyze digital performance across web and related channels to identify trends and improvement opportunities.
- Build and maintain dashboards and reports that transform data into actionable insights.
- Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences.
- Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation.
- Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs.
- Stay current on AI, digital experience optimization, and analytics tools and trends.
Qualifications
- Minimum 3 years of related experience
- Bachelor’s degree preferred or equivalent experience
Talents Desired For Success
- Background in digital marketing, web analytics, or digital operations, with a strong analytical and data driven mindset.
- Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization.
- Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding.
- Interest in AI enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms.
- Strong communication skills to translate insights and technical concepts for non-technical stakeholders.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Marketing Web Platform & Analytics Senior Analyst in London employer: The Depository Trust & Clearing Corporation (DTCC)
At DTCC, we pride ourselves on being an exceptional employer, offering a competitive compensation package alongside comprehensive health and well-being benefits. Our flexible hybrid work model fosters a supportive environment that encourages employee growth and collaboration across teams, making it an ideal place for those looking to thrive in the dynamic field of digital marketing and analytics.
Contact Details:
The Depository Trust & Clearing Corporation (DTCC) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Web Platform & Analytics Senior Analyst in London
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Marketing Web Platform & Analytics Senior Analyst in London
Some tips for your application 🫡
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How to prepare for a job interview at The Depository Trust & Clearing Corporation (DTCC)
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✨Be Ready for Scenario-Based Questions
At The Depository Trust & Clearing Corporation (DTCC), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
