At a Glance
- Tasks: Lead the strategy for our public-facing websites and enhance user experience.
- Company: Join The Davey Tree Expert Company, a leader in tree care and landscape services.
- Benefits: Enjoy competitive pay, health plans, remote work options, and generous leave policies.
- Other info: Be part of a dynamic team that values collaboration and innovation.
- Why this job: Make a real impact on our digital presence while growing your career in a supportive environment.
- Qualifications: 5+ years in digital marketing with strong CMS and project management skills.
The predicted salary is between 50000 - 65000 £ per year.
The Davey Tree Expert Company is a national leader in tree care and landscape services. With a rich history and a commitment to scientific expertise, we are in a period of rapid growth. Our family of brands includes companies across the country, each with a unique story and a shared commitment to excellence.
We are seeking a strategic and process-oriented leader to take on the newly created role of managing our company's diverse portfolio of public-facing websites. This position will be the central force in developing the strategy, documentation, and scalable processes for our digital properties.
Who You'll Work With
You will be the central hub for our online properties, reporting to the Director of Digital Marketing. You will partner with other in-house digital and content specialists to orchestrate an effective online strategy, manage shared resources, and ensure a cohesive user experience.
Job Duties
- Web & Digital Portfolio Strategy
- Guide the development and execution of the strategic roadmap for our portfolio of websites, aligning with business objectives and marketing goals.
- Develop and manage a strategic playbook for integrating newly acquired brand websites, ensuring a consistent and effective digital transition.
- Serve as the primary marketing project lead for all web-based initiatives, including redesigns, platform migrations, and new site launches.
- Develop and execute a plan for distinct brands following corporate brand guidelines that align identity with growth goals.
- Vendor & Technology Management
- Manage vendor relationships, helping to manage budgets, define project scopes, external RFP, and ensure high-quality, on-time delivery.
- Oversee the technology stack for our websites, including Content Management Systems (CMS), and make recommendations to ensure they meet the company's evolving needs.
- Manage our online lead workflow, including form functionality, database integrations, and lead tracking.
- Manage our online hosting and compliance workflow.
- Coordinate domain management for all corporate and subsidiary web properties.
- Collaboration & Website Performance
- Partner closely with the SEO and Content Strategy leaders to ensure their strategic initiatives are seamlessly and effectively implemented across our web platforms.
- Champion a positive user experience (UX) on our sites, using analytics to drive data-informed decisions for continuous improvement.
- Manage our online analytics workflow (GA4), including performance reporting and strategic analysis.
- Process & Governance
- Create and document standard operating procedures (SOPs) for website-related activities to improve efficiency and consistency.
- Help establish a governance model for managing content updates and service requests from across the organization.
- Develop a content intake workflow for online content support requests.
Qualifications
- Experience: 5+ years of progressive experience in digital marketing, with a specific focus on website management, web strategy, or digital property management.
- Education: Bachelor's Degree in a related field (Marketing, Communications, Business etc.)
- CMS Proficiency: Strong proficiency and experience with Content Management Systems (CMS) such as Umbraco, WordPress, or an enterprise-level platform.
- Technical & Analytical Skills: An understanding of technical SEO principles, with the ability to partner effectively with an SEO specialist and translate technical audits into a strategic action plan. Proficiency with web analytics platforms (e.g., Google Analytics). Familiarity with compliance impacts and implementation such as ADA accessibility, GDPR, and CCPA.
- Project Management: Demonstrated ability to manage complex, multi-stakeholder projects.
- Vendor Management: Proven ability to manage relationships, contracts, and project roadmaps.
- Collaborative Spirit: A natural collaborator with a track record of working effectively with cross-functional teams.
- Growth Mindset: You are a proactive problem-solver, eager to learn and grow your skills as you help build and streamline our web presence. Experience in a fast-paced, growing company is a plus.
Additional Information
We invest in our employees by offering industry-leading training, technology, and benefits that lead to a rewarding and safe work experience for employees at all levels.
- Group health plans
- Short-term and long-term disability insurance
- Life insurance
- Paid parental leave
- 401k with up to a 4% company match
- Employee Stock Purchase Plan: opportunity to buy company stock at a 15% discount
- Holidays and paid time off
- Payroll savings plan
- Charitable matching gift program
- Employee referral bonus program
- Employee Educational Scholarship
- Davey Family Scholarship
- 20% discount on all Davey services
- Cell phone discounts
- Vehicle purchase discount program
- Plus, so much more!
All listed benefits available to eligible employees on Day 1.
The Davey Tree Expert Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to protected class, including race, colour, religion, sex, pregnancy, sexual orientation, gender identity or expression, national or ethnic origin, marital or familial status, disability, status as a protected veteran, status as an Aboriginal or Indigenous person, or other classification protected by law.
The Davey Tree Expert Company provides research-driven tree services, grounds maintenance and environmental consulting for residential, utility, commercial and environmental partners in the U.S. and Canada. We care about our clients, each other and the world around us. We offer the resources, size and stability of a big company while maintaining the culture, entrepreneurial spirit and feel of a small one. We invest in our employees by offering industry-leading training, technology and benefits that lead to a rewarding and safe work experience at all levels. Wherever you want to grow your career, there’s a place for you at Davey.
Accommodations: If requested by employee or otherwise as required by law, reasonable accommodations will be made to enable employees with disabilities to perform essential job functions. If you need assistance at any time, please contact us at 1-877-411-7601 or at Recruiting@davey.com.
Employment Type: Permanent
Job Type: Full Time
Travel Expectations: Up to 25%
Web Strategy Manager in Kent employer: The Davey Tree Expert Company
The Davey Tree Expert Company is an exceptional employer that prioritises employee growth and well-being, offering industry-leading training and a comprehensive benefits package from day one. With a hybrid work model in Kent, OH, employees enjoy a collaborative culture that fosters innovation and a strong sense of community, while also providing opportunities for meaningful contributions to environmental sustainability. Join us to be part of a dynamic team where your skills will flourish and your career can thrive.
Contact Details:
The Davey Tree Expert Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Web Strategy Manager in Kent
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a Web Strategy Manager role. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your web strategy expertise. Include case studies of past projects, showcasing your ability to manage digital properties effectively. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching The Davey Tree Expert Company thoroughly. Understand their brand, values, and recent projects. Tailor your responses to show how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at The Davey Tree Expert Company.
We think you need these skills to ace Web Strategy Manager in Kent
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Web Strategy Manager role. Highlight your experience in digital marketing and website management, and show us how your skills align with our needs at The Davey Tree Expert Company.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific examples of projects you've led or contributed to, especially those that demonstrate your strategic thinking and process-oriented approach.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it’s super easy!
How to prepare for a job interview at The Davey Tree Expert Company
✨Know Your Digital Strategy
Before the interview, dive deep into The Davey Tree Expert Company's digital presence. Familiarise yourself with their websites and understand their brand identity. Be ready to discuss how you can enhance their web strategy and align it with their business objectives.
✨Showcase Your Project Management Skills
Prepare examples of complex projects you've managed in the past. Highlight your experience with multi-stakeholder projects and how you ensured timely delivery. This will demonstrate your ability to lead web-based initiatives effectively.
✨Understand SEO and Analytics
Brush up on your knowledge of technical SEO principles and web analytics platforms like Google Analytics. Be prepared to discuss how you would use data to drive decisions and improve user experience on their websites.
✨Emphasise Collaboration
The role requires working closely with various teams. Share experiences where you've successfully collaborated with cross-functional teams. Highlight your natural collaborative spirit and how it has led to successful outcomes in previous roles.
