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For Companies At a Glance
- Tasks: Lead data strategy and analytics for major retail brands, driving engagement and growth.
- Company: Join a leading global media agency focused on consultancy and marketing transformation.
- Benefits: Enjoy a hybrid work model with competitive salary and comprehensive package.
- Why this job: Be part of a dynamic team, innovate in marketing tech, and make a real impact.
- Qualifications: Experience in data strategy, CRM, and martech; familiarity with Adobe, Salesforce, and GA4 required.
- Other info: Opportunity to collaborate across teams and contribute to thought leadership in the industry.
The predicted salary is between 55000 - 70000 £ per year.
We’re thrilled to be partnering with a leading global media agency to help grow their Consultancy and Marketing Transformation Division. This is a rare opportunity for a highly strategic, analytically minded, and martech-savvy professional to step into a Marketing Strategy Consultant role that blends client strategy, platform innovation, and data-driven marketing.
The Role
- You will act as a data strategy partner and consultant, working 50% of your time with a major retail brand, and 50% across another prestigious account.
- You’ll be joining a tight-knit team of 3 in a hands-on, client-facing role where you’ll own and evolve customer data strategies, segmentations, and analytics implementation – helping brands drive engagement and measurable growth.
This is ideal for someone with a strong grasp of customer data platforms (CDPs), CRM strategy, analytics, and marketing tech ecosystems like Adobe, GA4, or Salesforce, who enjoys turning complexity into clarity for clients.
Key Responsibilities
- Lead the development and implementation of a unified data strategy for a major retail client.
- Own customer segmentation, analytics frameworks, and measurement methodologies.
- Partner with stakeholders to define and activate audience strategies across brands.
- Leverage platforms such as GA4, Adobe Analytics, CDPs, and CRM tools to inform and optimise marketing performance.
- Design data activation roadmaps, campaign playbooks, and customer journey maps.
- Act as a trusted consultant, collaborating cross-functionally with media, marketing, analytics, and tech teams.
- Contribute to the broader consultancy division and engage in innovation and thought leadership.
- Support business development and pitch processes as needed.
About You
- Proven background in data strategy, CRM, and martech.
- Comfortable working with Adobe, Salesforce, GA4, and customer data platforms.
- Confident translating business challenges into data solutions, frameworks, and actionable plans.
- Strong communicator with a consultative mindset and the ability to simplify technical concepts.
- Passionate about innovation and client success, with a strategic lens on customer engagement.
- Familiar with data privacy practices (e.g., GDPR) and ethical data use.
- Experience in or alongside media agencies or consulting environments.
- Exposure to cloud-based data ecosystems (e.g., AWS, Azure, GCP).
Apply now or reach out to kat@thedatagals.co.uk – to learn more.
Marketing Strategy Consultant employer: The Data Gals | by AI Connect
Contact Detail:
The Data Gals | by AI Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Consultant
✨Tip Number 1
Network with professionals in the marketing and data strategy fields. Attend industry events, webinars, or local meetups to connect with people who work at media agencies or in consultancy roles. This can help you gain insights into the company culture and potentially get a referral.
✨Tip Number 2
Familiarise yourself with the specific tools mentioned in the job description, such as Adobe Analytics, GA4, and Salesforce. Consider taking online courses or certifications to enhance your skills and demonstrate your commitment to mastering these platforms.
✨Tip Number 3
Prepare to discuss case studies or examples from your past experience where you've successfully implemented data strategies or improved client engagement. Being able to articulate your thought process and results will showcase your analytical mindset and strategic thinking.
✨Tip Number 4
Stay updated on the latest trends in marketing technology and data privacy practices. Being knowledgeable about GDPR and ethical data use will not only help you in interviews but also show that you are proactive and informed about the industry's evolving landscape.
We think you need these skills to ace Marketing Strategy Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data strategy, CRM, and martech. Use specific examples that demonstrate your ability to translate business challenges into data solutions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation and client success. Mention your familiarity with tools like Adobe, Salesforce, and GA4, and how you can leverage these to drive engagement for clients.
Showcase Your Analytical Skills: Provide concrete examples of how you've developed and implemented data strategies in previous roles. Highlight any experience with customer segmentation and analytics frameworks to show your analytical mindset.
Demonstrate Communication Skills: Since the role requires strong communication abilities, include instances where you've simplified complex technical concepts for clients or stakeholders. This will showcase your consultative mindset and ability to collaborate effectively.
How to prepare for a job interview at The Data Gals | by AI Connect
✨Showcase Your Analytical Skills
As a Marketing Strategy Consultant, you'll need to demonstrate your ability to analyse data and derive actionable insights. Prepare examples from your past experiences where you've successfully used data to inform marketing strategies or improve client outcomes.
✨Familiarise Yourself with Key Tools
Make sure you're well-versed in the tools mentioned in the job description, such as Adobe Analytics, GA4, and CRM platforms. Be ready to discuss how you've used these tools in previous roles and how they can be leveraged for the prospective client's needs.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about potential challenges a retail brand might face and how you would approach developing a data strategy to address those issues.
✨Emphasise Your Communication Skills
Since this role involves collaborating with various stakeholders, highlight your ability to communicate complex data concepts in a simple manner. Prepare to discuss instances where you've successfully conveyed technical information to non-technical audiences.
