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For Companies At a Glance
- Tasks: Lead data strategy for major retail clients and optimise marketing performance.
- Company: Join a top global media agency focused on consultancy and marketing transformation.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving innovation and client success in marketing.
- Qualifications: Experience in data strategy, CRM, and martech tools like Adobe and Salesforce required.
- Other info: Collaborate with cross-functional teams and contribute to thought leadership initiatives.
The predicted salary is between 52000 - 68000 £ per year.
We’re thrilled to be partnering with a leading global media agency to help grow their Consultancy and Marketing Transformation Division. This is a rare opportunity for a highly strategic, analytically minded, and martech-savvy professional to step into a Marketing Strategy Consultant role that blends client strategy, platform innovation, and data-driven marketing.
The Role
You will act as a data strategy partner and consultant, working 50% of your time with a major retail brand, and 50% across another prestigious account (details to follow). You’ll be joining a tight-knit team of 3 in a hands-on, client-facing role where you’ll own and evolve customer data strategies, segmentations, and analytics implementation – helping brands drive engagement and measurable growth. This is ideal for someone with a strong grasp of customer data platforms (CDPs), CRM strategy, analytics, and marketing tech ecosystems like Adobe, GA4, or Salesforce, who enjoys turning complexity into clarity for clients.
Key Responsibilities
- Lead the development and implementation of a unified data strategy for a major retail client
- Own customer segmentation, analytics frameworks, and measurement methodologies
- Partner with stakeholders to define and activate audience strategies across brands
- Leverage platforms such as GA4, Adobe Analytics, CDPs, and CRM tools to inform and optimise marketing performance
- Design data activation roadmaps, campaign playbooks, and customer journey maps
- Act as a trusted consultant, collaborating cross-functionally with media, marketing, analytics, and tech teams
- Contribute to the broader consultancy division and engage in innovation and thought leadership
- Support business development and pitch processes as needed
About You
- Proven background in data strategy, CRM, and martech
- Comfortable working with Adobe, Salesforce, GA4, and customer data platforms
- Confident translating business challenges into data solutions, frameworks, and actionable plans
- Strong communicator with a consultative mindset and the ability to simplify technical concepts
- Passionate about innovation and client success, with a strategic lens on customer engagement
- Familiar with data privacy practices (e.g., GDPR) and ethical data use
- Experience in or alongside media agencies or consulting environments
- Exposure to cloud-based data ecosystems (e.g., AWS, Azure, GCP)
Apply now or reach out to kat@thedatagals.co.uk – to learn more.
Marketing Strategy Consultant employer: The Data Gals | by AI Connect
Contact Detail:
The Data Gals | by AI Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Consultant
✨Tip Number 1
Familiarise yourself with the latest trends in data strategy and martech. Being well-versed in platforms like Adobe, GA4, and Salesforce will not only boost your confidence but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the marketing consultancy space. Attend industry events or webinars where you can connect with others who work in similar roles. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience that showcase your ability to develop and implement data strategies. Highlighting measurable outcomes will make your expertise more tangible to potential employers.
✨Tip Number 4
Stay updated on data privacy regulations like GDPR. Understanding these practices is crucial for a role focused on customer data strategies, and it shows that you are responsible and ethical in your approach to data management.
We think you need these skills to ace Marketing Strategy Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data strategy, CRM, and martech. Use specific examples that demonstrate your ability to work with platforms like Adobe, GA4, and Salesforce.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation and client success. Clearly articulate how your background aligns with the responsibilities of the Marketing Strategy Consultant role and how you can contribute to the consultancy division.
Showcase Your Analytical Skills: Provide examples of how you've successfully developed and implemented data strategies in previous roles. Highlight your experience with customer segmentation and analytics frameworks to demonstrate your analytical mindset.
Research the Company: Familiarise yourself with the global media agency's values, recent projects, and their approach to marketing transformation. This knowledge will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at The Data Gals | by AI Connect
✨Showcase Your Analytical Skills
As a Marketing Strategy Consultant, you'll need to demonstrate your analytical mindset. Prepare examples of how you've used data to drive marketing strategies in the past. Be ready to discuss specific tools like GA4 or Adobe Analytics and how they helped you achieve measurable results.
✨Understand the Client's Needs
Research the major retail brand you'll be working with. Understand their market position, challenges, and customer demographics. This will allow you to tailor your responses during the interview and show that you're already thinking about how to add value to their business.
✨Communicate Clearly and Confidently
You'll be acting as a trusted consultant, so it's crucial to communicate complex ideas simply. Practice explaining technical concepts related to CRM and data strategies in layman's terms. This will showcase your consultative mindset and ability to engage with stakeholders effectively.
✨Demonstrate Your Passion for Innovation
The role requires a passion for innovation and client success. Be prepared to discuss recent trends in marketing technology and how you've applied innovative solutions in your previous roles. Showing enthusiasm for the industry will help you stand out as a candidate who is not just qualified but also genuinely interested in the field.
