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For Companies At a Glance
- Tasks: Lead data strategy for major retail clients and optimise marketing performance.
- Company: Join a leading global media agency focused on consultancy and marketing transformation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving innovation and client success in marketing.
- Qualifications: Experience in data strategy, CRM, and martech tools like Adobe and Salesforce required.
- Other info: Collaborate with cross-functional teams and contribute to thought leadership initiatives.
The predicted salary is between 52000 - 68000 £ per year.
We’re thrilled to be partnering with a leading global media agency to help grow their Consultancy and Marketing Transformation Division. This is a rare opportunity for a highly strategic, analytically minded, and martech-savvy professional to step into a Marketing Strategy Consultant role that blends client strategy, platform innovation, and data-driven marketing.
The Role
You will act as a data strategy partner and consultant, working 50% of your time with a major retail brand, and 50% across another prestigious account (details to follow). You’ll be joining a tight-knit team of 3 in a hands-on, client-facing role where you’ll own and evolve customer data strategies, segmentations, and analytics implementation – helping brands drive engagement and measurable growth. This is ideal for someone with a strong grasp of customer data platforms (CDPs), CRM strategy, analytics, and marketing tech ecosystems like Adobe, GA4, or Salesforce, who enjoys turning complexity into clarity for clients.
Key Responsibilities
- Lead the development and implementation of a unified data strategy for a major retail client
- Own customer segmentation, analytics frameworks, and measurement methodologies
- Partner with stakeholders to define and activate audience strategies across brands
- Leverage platforms such as GA4, Adobe Analytics, CDPs, and CRM tools to inform and optimise marketing performance
- Design data activation roadmaps, campaign playbooks, and customer journey maps
- Act as a trusted consultant, collaborating cross-functionally with media, marketing, analytics, and tech teams
- Contribute to the broader consultancy division and engage in innovation and thought leadership
- Support business development and pitch processes as needed
About You
- Proven background in data strategy, CRM, and martech
- Comfortable working with Adobe, Salesforce, GA4, and customer data platforms
- Confident translating business challenges into data solutions, frameworks, and actionable plans
- Strong communicator with a consultative mindset and the ability to simplify technical concepts
- Passionate about innovation and client success, with a strategic lens on customer engagement
- Familiar with data privacy practices (e.g., GDPR) and ethical data use
- Experience in or alongside media agencies or consulting environments
- Exposure to cloud-based data ecosystems (e.g., AWS, Azure, GCP)
Apply now or reach out to kat@thedatagals.co.uk – to learn more.
Marketing Strategy Consultant employer: The Data Gals | by AI Connect
Contact Detail:
The Data Gals | by AI Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Consultant
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Adobe Analytics, GA4, and Salesforce. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Network with professionals in the marketing and consultancy fields, especially those who work with data strategies. Attend industry events or webinars to connect with potential colleagues and learn more about current trends and challenges in the sector.
✨Tip Number 3
Prepare to discuss real-world examples of how you've successfully implemented data strategies in previous roles. Be ready to explain your thought process and the impact of your work on client engagement and growth.
✨Tip Number 4
Stay updated on the latest developments in data privacy practices, particularly GDPR. Being knowledgeable about ethical data use will not only help you in the role but also demonstrate your commitment to responsible marketing practices during the interview.
We think you need these skills to ace Marketing Strategy Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data strategy, CRM, and martech. Use specific examples that demonstrate your ability to work with platforms like Adobe, Salesforce, and GA4.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation and client success. Discuss how your background aligns with the role's responsibilities, particularly in developing customer data strategies and analytics frameworks.
Showcase Your Analytical Skills: Provide concrete examples of how you've used data to drive marketing performance. Mention any successful projects where you translated complex data into actionable insights for clients.
Highlight Communication Skills: Since the role requires strong communication and a consultative mindset, include instances where you've simplified technical concepts for clients or stakeholders, showcasing your ability to engage effectively across teams.
How to prepare for a job interview at The Data Gals | by AI Connect
✨Showcase Your Analytical Skills
As a Marketing Strategy Consultant, you'll need to demonstrate your analytical mindset. Prepare examples of how you've used data to drive marketing strategies in the past, and be ready to discuss specific tools like GA4 or Adobe Analytics that you've worked with.
✨Understand the Client's Needs
Research the major retail brand you'll be working with. Understand their market position, challenges, and opportunities. This will help you tailor your responses during the interview and show that you're proactive about understanding client needs.
✨Communicate Clearly and Confidently
You'll be acting as a trusted consultant, so it's crucial to communicate complex ideas simply. Practice explaining technical concepts in layman's terms, ensuring you can convey your thoughts clearly to stakeholders who may not have a technical background.
✨Demonstrate Your Passion for Innovation
This role requires a passion for innovation and client success. Be prepared to discuss recent trends in marketing technology and how you've applied innovative solutions in your previous roles. Show that you're not just keeping up with the industry but are also eager to lead it.
