At a Glance
- Tasks: Lead and optimise paid media strategies for exciting B2B and B2C brands.
- Company: Join The Dash Group, a dynamic leader in digital marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Thriving environment with a focus on creativity and innovation.
- Why this job: Make a real impact by driving successful campaigns across major platforms.
- Qualifications: Experience in managing paid media campaigns and strong analytical skills.
The predicted salary is between 36000 - 44000 £ per year.
Key Info:
What You'll Be Doing:
- Leading paid media strategy across The Dash Group’s B2B and B2C brands
- Building, managing and optimising campaigns across Google, Meta and LinkedIn ads
- Managing five- to six-figure monthly budgets against commercial targets including ROAS, CPA and lead quality
- Using data, testing and experimentation to continually improve campaign performance and ROI
- Managing conversion tracking, attribution and lead-quality analysis using GA4, Google Tag Manager and CRM integrations
We're Looking For:
- Proven experience managing and growing paid media campaigns across Google and Meta
- Experience managing five- to six-figure monthly paid media budgets
- Strong commercial awareness with a focus on measurable business outcomes and maximising ROAS
- Highly analytical, with strong experience in tracking, reporting and attribution
- A proactive and creative approach to testing, optimisation and problem-solving
Senior Paid Media Executive in Redruth employer: The Dash Group
The Dash Group is an excellent employer, offering a supportive work culture that values teamwork and safety. Located in Plymouth, employees benefit from flexible early morning hours, generous holiday entitlement of 5.6 weeks, and comprehensive training opportunities to foster personal and professional growth. Join us to be part of a dynamic team where your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Executive in Redruth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Dash Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Dash Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Dash Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Dash Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Executive in Redruth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Dash Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Dash Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Dash Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Dash Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Dash Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Dash Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
