Job Title - New Business SalesManager
Business unit - Dash Logistix
Reports to - Group Commercial Manager
Salary - £32,000 to £37,500. OTE £44,000 to £49,500. Plus company car.
Purpose
Dash Logistix is a leading logistics provider in the South-West and proud member of the APC parcel network and Palletways pallet network.
As New Business Sales Manager you will be responsible for driving profitable revenue growth by identifying, developing and securing new parcel, pallet and full truck load customers across the west and mid Cornwall Area.
Reporting to the Group Commercial Manager, you will take ownership of new customer acquisition within your territory, building a strong pipeline through proactive prospecting and relationship development. This is a predominantly face-to-face sales role, using a consultative approach to understand customer needs, develop tailored solutions and convert opportunities into long-term commercial partnerships.
Working closely with operational and commercial colleagues, you will ensure new business opportunities align with operational capabilities while supporting wider Group growth objective.
Main Duties & Responsibilities
New Business Development & Revenue Growth
- Develop and execute a territory sales plan aligned with Group growth objectives.
- Identify, target and secure new customers across logistics, fulfilment, vehicle rental, storage and other Group services.
- Generate a consistent pipeline of qualified opportunities through tele-sales activity, cold calling, door-to-door prospecting, networking, referrals and other proactive lead generation activities.
- Conduct face-to-face customer meetings, presentations and commercial negotiations, adopting a consultative approach to understand customer requirements and develop tailored solutions.
- Prepare and present proposals, quotations and business cases that deliver value to prospective customers, confidently progressing opportunities through to close.
- Consistently achieve agreed sales targets, revenue objectives and activity KPIs.
Pipeline Management & CRM
- Manage your diary and sales activity to maximise customer-facing time and maintain a healthy pipeline.
- Maintain accurate records and clear visibility of opportunities, activities and forecasts within the CRM system.
- Manage the sales process from initial contact through to customer onboarding.
- Use data, market intelligence and sales performance information to prioritise opportunities and maximise results.
Commercial Performance
- Focus on acquiring profitable customers that align with the Group's commercial objectives.
- Identify opportunities to introduce customers to additional Group services through a consultative sales approach.
- Maintain strong awareness of market trends, competitor activity and customer needs to support commercial growth.
Collaboration & Customer Experience
- Work closely with operational teams to ensure a smooth transition from sale to implementation.
- Collaborate with colleagues across the Group to maximise opportunities for cross-selling and customer growth.
- Act as an ambassador for The Dash Group, representing the business professionally within the marketplace.
Key Measures of Success
- Delivery of agreed new business revenue targets.
- Consistent generation of qualified sales opportunities and pipeline growth.
- Achievement of activity and conversion KPIs.
- Effective use and maintenance of CRM data and forecasting.
- Contribution to wider Group growth through customer acquisition and cross-selling.
What We're Looking For
- Proven success in a field-based new business sales role with responsibility for developing opportunities and winning new customers.
- Experience selling within logistics, transport, fulfilment, vehicle services, storage, business services or similar B2B sectors would be advantageous.
- Strong prospecting, tele-sales, cold-calling and lead generation capability, with the confidence to open conversations and create opportunities from scratch.
- Excellent communication, consultative selling and negotiation skills, with the ability to identify customer needs, influence decision-makers and successfully close new business opportunities.
- Demonstrable experience managing a sales pipeline and CRM system.
- Self-motivated, resilient and target-driven with a proactive approach to winning business.
- Strong organisational and diary management skills, with the ability to effectively manage a territory, prioritise opportunities and maintain momentum across multiple sales activities.
- Full UK driving licence.
Additional Benefits
- 5.6 weeks holiday entitlement including bank holidays, increasing 1 day per years' service up to 5 years.
- Excellent training and development opportunities.
- Employee discounts on vehicle rentals, hampers and more!
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New Business Sales Manager in Dobwalls employer: The Dash Group
The Dash Group is an exceptional employer, offering a supportive work culture that prioritises safety and customer satisfaction. With a modern fleet and comprehensive training, employees enjoy generous benefits including a £250 joining bonus and 5.6 weeks of holiday, alongside ample opportunities for personal and professional growth in the vibrant community of Bodmin.