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- Tasks: Lead and grow the digital PR team, creating impactful campaigns for clients.
- Company: Join Dark Horse, a top digital marketing agency near Manchester, known for exceptional results.
- Benefits: Enjoy hybrid working, flexitime, performance bonuses, and a birthday off!
- Why this job: Be part of a dynamic team, making a real impact in the digital PR space.
- Qualifications: Experience in digital PR, campaign management, and strong communication skills required.
- Other info: Work in a green-focused environment with opportunities for personal growth.
The predicted salary is between 39000 - 42000 £ per year.
Salary - 45,000 to 50,000, dependent on experience, plus bonus
Location - Hybrid with 2 days per week in our Altrincham office
Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we are investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.
The role:
- As a Head of Digital PR, you will be responsible for scaling the digital PR team and content marketing proposition.
- It will be your job to make sure that our clients get a demonstrable return from their investment.
- We want elite-level digital PR which combined with our SEO strategies will make our clients soar.
- Own, develop and grow the content marketing and digital PR proposition.
- Manage, inspire, develop, support and grow the digital PR team.
- Create campaigns and strategies that deliver digital PR success for our SEO clients.
- Organise and improve the ideation process to develop digital PR campaigns for a range of clients.
- Develop processes to research and analyse campaign data to develop newsworthy stories and hooks.
- Define and improve how we pitch stories and content to journalists and publications.
- Develop a robust reporting process that aligns with the KPIs set for each client.
- Work directly with a portfolio of key clients to develop and execute digital PR campaigns.
What’s on offer:
- Hybrid working
- Flexitime
- Bonuses based on team performance
- Birthday off
- Leafy Altrincham location
- Mental Wellbeing BUPA programme
- Dark Horse will carbon offset your role with The Dark Forest
- Working in an amazing team - Learning from some fantastic people
The requirements:
- Proven experience in earning digital PR coverage and links in a variety of markets.
- Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
- Ability to manage and develop a team to deliver across multiple clients.
- Someone who can generate ideas and knows what makes a good hook.
- Someone who can research relevant information and data and make a story out of it.
- Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
- Excellent communication and interpersonal skills.
- A results-oriented mindset focused on client performance and satisfaction.
- All the gimmes - verbal, written & presenting skills, IT skills, pro-active, etc.
Success in this role hinges on utilising the team’s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.
If you’re driven and ready to grow, we’d love to hear from you!
Head of Digital PR - Performance Marketing Agency employer: The Dark Horse
Contact Detail:
The Dark Horse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital PR - Performance Marketing Agency
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and performance marketing. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also give you talking points during interviews.
✨Tip Number 2
Network with professionals in the digital PR space, especially those who have experience in scaling teams. Attend industry events or webinars to connect with potential colleagues and learn from their experiences, which can be invaluable when discussing your vision for the role.
✨Tip Number 3
Prepare to showcase your past successes in digital PR campaigns. Think of specific examples where you’ve driven results for clients, as this will demonstrate your capability to deliver a return on investment, which is crucial for this role.
✨Tip Number 4
Research Dark Horse thoroughly before your interview. Understand their client base, recent campaigns, and overall mission. Tailoring your insights and ideas to align with their goals will show that you’re genuinely interested in contributing to their success.
We think you need these skills to ace Head of Digital PR - Performance Marketing Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital PR and performance marketing. Focus on specific achievements that demonstrate your ability to scale teams and deliver successful campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital PR and how your skills align with the role. Mention specific examples of past successes and how you can contribute to Dark Horse's goals.
Showcase Your Knowledge: Demonstrate your understanding of current trends in PR and journalism. Include insights on how you would approach developing newsworthy stories and effective pitches for clients.
Highlight Team Management Skills: Since the role involves managing and inspiring a team, emphasise your leadership experience. Provide examples of how you've successfully developed and supported team members in previous roles.
How to prepare for a job interview at The Dark Horse
✨Showcase Your Digital PR Success
Prepare to discuss specific examples of successful digital PR campaigns you've led. Highlight the strategies you used, the results achieved, and how they contributed to client satisfaction. This will demonstrate your hands-on experience and ability to deliver results.
✨Demonstrate Team Leadership Skills
Be ready to talk about your experience in managing and developing teams. Share examples of how you've inspired and supported your team members to achieve their goals, as this role requires strong leadership to scale the digital PR team effectively.
✨Research and Trends Awareness
Stay updated on the latest trends in digital PR and journalism. During the interview, mention any recent developments or emerging trends that could impact the industry. This shows your proactive approach and passion for the field.
✨Prepare Engaging Story Ideas
Think of a few creative story ideas or hooks relevant to the agency's clientele. Present these during the interview to showcase your ability to generate compelling content and your understanding of what makes a good pitch to journalists.
