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- Tasks: Lead and scale the digital PR team, creating impactful campaigns for clients.
- Company: Join Dark Horse, a top digital marketing agency near Manchester, known for exceptional results.
- Benefits: Enjoy hybrid working, flexitime, bonuses, birthday off, and a focus on mental wellbeing.
- Why this job: Be part of a dynamic team, driving client success and making a real impact in digital PR.
- Qualifications: Proven digital PR experience, team management skills, and a knack for storytelling are essential.
- Other info: Work in a vibrant Altrincham location and contribute to carbon offset initiatives.
The predicted salary is between 39000 - 52000 £ per year.
Salary - 45,000 to 50,000, dependent on experience, plus bonus
Location - Hybrid with 2 days per week in our Altrincham office
Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we are investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.
The role:
- As a Head of Digital PR, you will be responsible for scaling the digital PR team and content marketing proposition.
- It will be your job to make sure that our clients get a demonstrable return from their investment.
- We want elite-level digital PR which combined with our SEO strategies will make our clients soar.
- Own, develop and grow the content marketing and digital PR proposition.
- Manage, inspire, develop, support and grow the digital PR team.
- Create campaigns and strategies that deliver digital PR success for our SEO clients.
- Organise and improve the ideation process to develop digital PR campaigns for a range of clients.
- Develop processes to research and analyse campaign data to develop newsworthy stories and hooks.
- Define and improve how we pitch stories and content to journalists and publications.
- Develop a robust reporting process that aligns with the KPIs set for each client.
- Work directly with a portfolio of key clients to develop and execute digital PR campaigns.
What’s on offer:
- Hybrid working
- Flexitime
- Bonuses based on team performance
- Birthday off
- Leafy Altrincham location
- Mental Wellbeing BUPA programme
- Dark Horse will carbon offset your role with The Dark Forest (green is good)
- Working in an amazing team - Learning from some fantastic people
The requirements:
- Proven experience in earning digital PR coverage and links in a variety of markets.
- Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
- Ability to manage and develop a team to deliver across multiple clients.
- Someone who can generate ideas and knows what makes a good hook.
- Someone who can research relevant information and data and make a story out of it.
- Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
- Excellent communication and interpersonal skills.
- A results-oriented mindset focused on client performance and satisfaction.
- All the gimmes - verbal, written & presenting skills, IT skills, pro-active, etc.
Success in this role hinges on utilising the team’s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.
If you’re driven and ready to grow, we’d love to hear from you!
Head of Digital PR - Performance Marketing Agency employer: The Dark Horse
Contact Detail:
The Dark Horse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital PR - Performance Marketing Agency
✨Tip Number 1
Network with professionals in the digital PR and marketing industry. Attend relevant events, webinars, or workshops to connect with potential colleagues and industry leaders. This can help you gain insights into the role and make valuable connections that could lead to opportunities.
✨Tip Number 2
Stay updated on the latest trends in digital PR and performance marketing. Follow industry blogs, podcasts, and social media accounts to understand what’s working in the field. This knowledge will not only prepare you for interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to share measurable results and how your strategies contributed to client success. This will showcase your hands-on experience and ability to deliver results, which is crucial for the Head of Digital PR position.
✨Tip Number 4
Familiarise yourself with Dark Horse's existing clients and their industries. Understanding their needs and challenges will allow you to tailor your approach during discussions and show how you can add value to their digital PR efforts right from the start.
We think you need these skills to ace Head of Digital PR - Performance Marketing Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital PR and performance marketing. Focus on specific achievements that demonstrate your ability to generate coverage and links, as well as your success in managing teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital PR and how your skills align with the role. Mention specific campaigns you've worked on and the results achieved, showcasing your understanding of what makes a successful PR strategy.
Showcase Your Creativity: Since the role involves developing engaging stories and hooks, consider including a brief section in your application that outlines innovative ideas or campaigns you would propose for Dark Horse. This will demonstrate your proactive approach and creativity.
Highlight Team Management Skills: Emphasise your experience in managing and developing teams. Provide examples of how you've inspired and supported team members in previous roles, as this is crucial for the Head of Digital PR position.
How to prepare for a job interview at The Dark Horse
✨Showcase Your Digital PR Success
Prepare specific examples of successful digital PR campaigns you've led. Highlight the strategies you used, the results achieved, and how they contributed to client satisfaction. This will demonstrate your hands-on experience and ability to deliver results.
✨Understand the Company’s Vision
Research Dark Horse and its approach to digital PR. Familiarise yourself with their clientele and recent campaigns. Showing that you understand their goals and how you can contribute will set you apart from other candidates.
✨Demonstrate Team Leadership Skills
Be ready to discuss your experience in managing and developing teams. Share examples of how you've inspired and supported team members to achieve their best work, as this role requires strong leadership capabilities.
✨Prepare for Trend Discussions
Stay updated on the latest trends in digital PR and journalism. Be prepared to discuss how these trends can be leveraged in campaigns. This shows your proactive nature and ability to innovate within the industry.
