Head of Digital PR - Performance Marketing Agency
Head of Digital PR - Performance Marketing Agency

Head of Digital PR - Performance Marketing Agency

England Full-Time 39000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and scale the digital PR team, creating impactful campaigns for clients.
  • Company: Join Dark Horse, a top digital marketing agency near Manchester, known for exceptional results.
  • Benefits: Enjoy hybrid working, flexitime, bonuses, birthday off, and a focus on mental wellbeing.
  • Why this job: Be part of a dynamic team, driving client success and making a real impact in digital PR.
  • Qualifications: Proven digital PR experience, team management skills, and a knack for storytelling are essential.
  • Other info: Work in a vibrant Altrincham location and contribute to carbon offset initiatives.

The predicted salary is between 39000 - 42000 £ per year.

Salary - 45,000 to 50,000, dependent on experience, plus bonus

Location - Hybrid with 2 days per week in our Altrincham office

Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we are investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.

The role:

  • As a Head of Digital PR, you will be responsible for scaling the digital PR team and content marketing proposition.
  • It will be your job to make sure that our clients get a demonstrable return from their investment.
  • We want elite-level digital PR which combined with our SEO strategies will make our clients soar.
  • Own, develop and grow the content marketing and digital PR proposition.
  • Manage, inspire, develop, support and grow the digital PR team.
  • Create campaigns and strategies that deliver digital PR success for our SEO clients.
  • Organise and improve the ideation process to develop digital PR campaigns for a range of clients.
  • Develop processes to research and analyse campaign data to develop newsworthy stories and hooks.
  • Define and improve how we pitch stories and content to journalists and publications.
  • Develop a robust reporting process that aligns with the KPIs set for each client.
  • Work directly with a portfolio of key clients to develop and execute digital PR campaigns.

What’s on offer:

  • Hybrid working
  • Flexitime
  • Bonuses based on team performance
  • Birthday off
  • Leafy Altrincham location
  • Mental Wellbeing BUPA programme
  • Dark Horse will carbon offset your role with The Dark Forest (green is good)
  • Working in an amazing team - Learning from some fantastic people

The requirements:

  • Proven experience in earning digital PR coverage and links in a variety of markets.
  • Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
  • Ability to manage and develop a team to deliver across multiple clients.
  • Someone who can generate ideas and knows what makes a good hook.
  • Someone who can research relevant information and data and make a story out of it.
  • Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
  • Excellent communication and interpersonal skills.
  • A results-oriented mindset focused on client performance and satisfaction.
  • All the gimmes - verbal, written & presenting skills, IT skills, pro-active, etc.

Success in this role hinges on utilising the team’s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.

If you’re driven and ready to grow, we’d love to hear from you!

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Contact Detail:

The Dark Horse Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Digital PR - Performance Marketing Agency

✨Tip Number 1

Familiarise yourself with the latest trends in digital PR and performance marketing. Follow industry leaders on social media, read relevant blogs, and engage in online forums to stay updated. This knowledge will help you demonstrate your expertise during interviews.

✨Tip Number 2

Network with professionals in the digital PR space. Attend industry events, webinars, or local meetups to connect with others in the field. Building relationships can lead to valuable insights and potential referrals for the role.

✨Tip Number 3

Prepare to discuss specific campaigns you've worked on that showcase your ability to generate coverage and links. Be ready to explain your thought process, the strategies you employed, and the results achieved. This will highlight your hands-on experience.

✨Tip Number 4

Research Dark Horse and their clients thoroughly. Understand their current digital PR strategies and think of innovative ideas that could enhance their offerings. Presenting these ideas during your interview will show your proactive approach and genuine interest in the company.

We think you need these skills to ace Head of Digital PR - Performance Marketing Agency

Digital PR Expertise
Content Marketing Strategy
Team Management
Campaign Development
Data Analysis
Storytelling Skills
Journalistic Pitching
Client Relationship Management
Trend Analysis
Communication Skills
Interpersonal Skills
Results-Oriented Mindset
Creativity and Ideation
Proficiency in IT Tools

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital PR and performance marketing. Focus on specific achievements that demonstrate your ability to deliver results for clients, especially in scaling teams and executing successful campaigns.

Craft a Compelling Cover Letter: In your cover letter, express your passion for digital PR and how your skills align with the role. Mention specific examples of past campaigns you've led and the impact they had on client success. Show enthusiasm for the opportunity at Dark Horse.

Showcase Your Knowledge: Demonstrate your understanding of current trends in digital PR and journalism. Include insights on how you would approach developing newsworthy stories and hooks for clients, as well as your strategies for pitching to journalists.

Proofread and Edit: Before submitting your application, carefully proofread your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail.

How to prepare for a job interview at The Dark Horse

✨Showcase Your Digital PR Success

Prepare to discuss specific examples of successful digital PR campaigns you've led. Highlight the strategies you used, the results achieved, and how they contributed to client satisfaction and ROI.

✨Demonstrate Team Leadership Skills

Be ready to talk about your experience in managing and developing teams. Share how you've inspired your team members, fostered collaboration, and ensured that everyone is aligned with client goals.

✨Stay Ahead of Trends

Research current trends in digital PR and journalism before the interview. Be prepared to discuss how these trends can be leveraged to create innovative campaigns that resonate with target audiences.

✨Prepare for Client-Focused Discussions

Understand the importance of client performance and satisfaction in this role. Be ready to discuss how you would approach working with key clients, including how you would develop tailored strategies to meet their unique needs.

Head of Digital PR - Performance Marketing Agency
The Dark Horse
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  • Head of Digital PR - Performance Marketing Agency

    England
    Full-Time
    39000 - 42000 £ / year (est.)

    Application deadline: 2027-07-14

  • T

    The Dark Horse

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