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For Companies At a Glance
- Tasks: Lead and grow the digital PR team, creating impactful campaigns for clients.
- Company: Join Dark Horse, a top digital marketing agency near Manchester, known for exceptional results.
- Benefits: Enjoy hybrid working, flexitime, performance bonuses, and a birthday off!
- Why this job: Be part of a dynamic team, making a real impact in the digital PR space.
- Qualifications: Experience in digital PR, team management, and a knack for storytelling required.
- Other info: Work in a green-focused environment with a commitment to mental wellbeing.
The predicted salary is between 39000 - 45000 £ per year.
Salary - £45,000 to £50,000, dependent on experience, plus bonus
Location - Hybrid with 2 days per week in our Altrincham office
Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we are investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.
The role
- Own, develop and grow the content marketing and digital PR proposition.
- Manage, inspire, develop, support and grow the digital PR team.
- Create campaigns and strategies that deliver digital PR success for our SEO clients.
- Organise and improve the ideation process to develop digital PR campaigns for a range of clients.
- Develop processes to research and analyse campaign data to develop newsworthy stories and hooks.
- Define and improve how we pitch stories and content to journalists and publications.
- Develop a robust reporting process that aligns with the KPIs set for each client.
- Work directly with a portfolio of key clients to develop and execute digital PR campaigns.
What’s on offer
- Hybrid working
- Flexitime
- Bonuses based on team performance
- Birthday off, obvs
- Leafy Altrincham location
- Mental Wellbeing BUPA programme
- Dark Horse will carbon offset your role with The Dark Forest (green is good)
- Working in an amazing team - Learning from some fantastic people
The requirements
- Proven experience in earning digital PR coverage and links in a variety of markets.
- Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
- Ability to manage and develop a team to deliver across multiple clients.
- Someone who can generate ideas and knows what makes a good hook.
- Someone who can research relevant information and data and make a story out of it.
- Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
- Excellent communication and interpersonal skills.
- A results-oriented mindset focused on client performance and satisfaction.
- All the gimmes - verbal, written & presenting skills, IT skills, pro-active, etc.
Success in this role hinges on utilising the team’s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.
If you’re driven and ready to grow, we’d love to hear from you.
Contact Detail:
The Dark Horse Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital PR - Performance Marketing Agency
✨Tip Number 1
Familiarise yourself with the latest trends in digital PR and performance marketing. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also give you talking points during interviews.
✨Tip Number 2
Network with professionals in the digital PR space. Attend industry events, webinars, or local meetups to connect with others in the field. Building relationships can lead to valuable insights and potential referrals for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that demonstrate your ability to generate results. Be ready to share metrics and outcomes that highlight your success in digital PR, as this will showcase your expertise to the hiring team.
✨Tip Number 4
Research Dark Horse and their clients thoroughly. Understand their approach to digital PR and SEO, and think of innovative ideas that could enhance their current strategies. This will show your genuine interest in the company and your proactive mindset.
We think you need these skills to ace Head of Digital PR - Performance Marketing Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital PR and performance marketing. Focus on achievements that demonstrate your ability to manage teams and deliver successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital PR and your understanding of the agency's goals. Mention specific strategies you would implement to enhance their digital PR proposition.
Showcase Your Results: In your application, include quantifiable results from previous roles. Highlight how your efforts led to increased coverage, improved client satisfaction, or successful campaign outcomes.
Research Dark Horse: Familiarise yourself with Dark Horse's work and values. Mention any specific campaigns or projects that resonate with you in your application to show your genuine interest in the agency.
How to prepare for a job interview at The Dark Horse
✨Showcase Your Digital PR Success
Prepare specific examples of successful digital PR campaigns you've led. Highlight how these campaigns generated coverage and links, and be ready to discuss the strategies you employed to achieve these results.
✨Demonstrate Leadership Skills
As a Head of Digital PR, you'll need to manage and inspire a team. Be prepared to share your experiences in team management, including how you've developed talent and fostered a collaborative environment.
✨Understand the Client's Needs
Research Dark Horse's clientele and their industries. During the interview, demonstrate your understanding of how tailored digital PR strategies can drive results for different types of businesses.
✨Stay Ahead of Trends
Show that you have your finger on the pulse of emerging trends in PR and journalism. Discuss any recent developments you've noticed and how they could impact digital PR strategies moving forward.
