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- Tasks: Create engaging content and manage multi-channel marketing campaigns.
- Company: Join a well-established KBB company focused on growth and innovation.
- Benefits: Enjoy a fixed-term contract with opportunities for creativity and professional development.
- Why this job: Be part of a dynamic team driving brand awareness and business growth in a vibrant industry.
- Qualifications: Experience in digital marketing, social media, and strong copywriting skills required.
- Other info: This role is on-site in Newton Aycliffe, perfect for hands-on learners.
The predicted salary is between 30000 - 42000 £ per year.
Fixed term – maternity cover
Location: Newton Aycliffe, County Durham – on site
Reports to: Consumer & Retail Marketing Manager
Department: Marketing
The role: A well established and growing KBB is now seeking an experienced social media & digital marketing executive to join their team on a 12-month fixed term contract, to execute multi-channel marketing strategies that drive brand awareness, lead generation, and business growth across both B2C and B2B sectors. This role will include all elements of the digital marketing mix, including social media, content creation, digital marketing, brand management, website management, copy writing and literature/asset creation.
Responsibilities:
- Creating engaging content for social media, websites, and email marketing.
- Delivering multi-channel marketing campaigns.
- Oversee website content management across multiple group websites.
- Managing and growing social media presence across multiple consumer and retail platforms.
- Work cross-functionally with sales to lead on the brand management programme for our core business areas, delivering on all objectives and marketing support, both internally and externally.
- Writing compelling copy for blogs, literature, email marketing, websites and promotional materials.
- Analyse social media and digital marketing performance metrics, refine content strategies accordingly and reporting these to the wider business.
- Managing SEO, PPC, and digital marketing strategies across multiple consumer brands.
Essential skills:
- Strong experience executing multi-channel marketing campaigns.
- Proven experience in digital marketing, social media, and content strategy.
- An understanding of SEO, PPC, Google Ads, and social media advertising.
- Excellent copywriting and proof-reading skills.
- Experience using Google Analytics and reporting on ROI and effectiveness.
- Experience managing external agencies and freelancers.
- Knowledge of website CMS systems and WordPress.
- Proficiency in Canva and video editing, multimedia software.
Social Media & Digital Marketing Executive employer: The Danesmoor Group
Contact Detail:
The Danesmoor Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in social media and digital marketing. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on best practices and emerging tools that can enhance your strategies.
✨Tip Number 2
Showcase your experience with multi-channel campaigns by preparing a portfolio of past projects. Highlight specific metrics and outcomes to demonstrate your impact, as this will resonate well with our hiring team.
✨Tip Number 3
Network with professionals in the KBB sector or related fields. Attend local marketing events or webinars to connect with potential colleagues and gain insights into what makes a successful candidate for this role.
✨Tip Number 4
Brush up on your copywriting skills by practising different styles and formats. Consider creating sample content that aligns with our brand voice, as this will help you stand out during the interview process.
We think you need these skills to ace Social Media & Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and digital marketing. Focus on specific campaigns you've executed, tools you've used, and results you've achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the job requirements. Mention specific examples of successful campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Copywriting Skills: Since excellent copywriting is essential for this role, include samples of your writing in your application. This could be links to blogs, social media posts, or any marketing materials you've created that showcase your ability to engage an audience.
Highlight Analytical Skills: Demonstrate your understanding of performance metrics by mentioning your experience with tools like Google Analytics. Include examples of how you've used data to refine marketing strategies and improve campaign effectiveness.
How to prepare for a job interview at The Danesmoor Group
✨Showcase Your Multi-Channel Experience
Be prepared to discuss specific examples of multi-channel marketing campaigns you've executed. Highlight your role in these campaigns and the results achieved, as this will demonstrate your ability to drive brand awareness and lead generation.
✨Demonstrate Your Content Creation Skills
Bring samples of your previous work, such as social media posts, blogs, or email marketing content. This will give the interviewers a tangible sense of your writing style and creativity, which are crucial for this role.
✨Familiarise Yourself with SEO and PPC
Brush up on your knowledge of SEO and PPC strategies, as well as tools like Google Ads. Be ready to discuss how you've used these techniques in past roles to improve digital marketing performance.
✨Prepare for Performance Metrics Discussion
Since analysing performance metrics is key in this role, be ready to talk about how you've used tools like Google Analytics to track campaign success. Discuss any adjustments you made based on data insights to optimise future strategies.
