At a Glance
- Tasks: Lead digital transformation and drive e-commerce growth in a dynamic environment.
- Company: Join Danesmoor Group, a leading family-owned kitchen and bedroom business.
- Benefits: Competitive salary, career progression, and a supportive family culture.
- Other info: Opportunity for rapid career growth to Head of Digital.
- Why this job: Be at the forefront of digital innovation and make a real impact.
- Qualifications: Proven experience in digital marketing and e-commerce with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
About Danesmoor Group
The Danesmoor Group is one of the UK's leading kitchen and bedroom businesses. We're a fifth generation, family‐owned company with a long track record, but with a clear focus on what is next. Our ambition is to combine the stability, investment and long term thinking of a heritage business with the pace, mindset and capability of a modern, digital first organisation.
With a turnover of c.£70m and a strong reputation for service, innovation, design‐led products and advanced UK manufacturing, we've built a solid platform across trade, retail and international agency channels. Today, the focus is firmly on the next stage of growth.
The group operates across multiple routes to market and audiences:
- PWS a market‐leading kitchen and bedroom components distributor, operating at scale across the UK.
- Life Kitchens a fast‐growing complete kitchen manufacturer with a premium consumer brand, showrooms in Waterloo, Wimbledon and York, alongside established B2B trade and contract channels.
- Danesmoor Agency exclusive UK representation for leading European OEMs.
Together, this creates a genuinely interesting and complex environment spanning B2B and B2C, trade and retail, design, manufacturing and distribution – all within one group.
The Opportunity
What makes this opportunity particularly compelling is where we are in the journey. We're actively reshaping the business around digital, data and customer experience, not as an add‐on, but as a core driver of future growth. A dedicated digital transformation programme is already underway, covering ecommerce, platforms, AI adoption, data capability and the way we work day to day.
This isn't about simply maintaining websites or making incremental improvements. It's about building a stronger digital engine for the business, turning ecommerce into a meaningful commercial growth driver, creating more connected journeys across trade and consumer channels, and continuing to elevate our brands through content, experience and insight, while embedding a digital first mindset across the organisation.
Joining Danesmoor Group now means joining at a point of real momentum; a profitable, established business with scale, clear backing from the leadership team, and a genuine commitment to building a modern, digitally enabled organisation.
For the right person, this role carries a clear and genuine path to a Head of Digital position as our capability grows.
What You'll Own
- E-commerce & Digital Channel Performance
- Full trading ownership of the PWS trade platform and our broader digital channel performance
- Drive traffic, conversion and revenue across all digital touchpoints
- Lead digital merchandising and product presentation in partnership with the Product team
- Digital Marketing & Campaigns
- Plan and execute integrated digital campaigns aligned with product and commercial priorities
- Own the social media strategy across the Group, using it as one channel within a broader omnichannel mix to drive brand awareness, lead generation and trade activation
- Manage external agency partners and hold them to clear performance standards
- Ensure all digital channels are joined up and fully aligned with wider marketing activity across the Group
- Data & Insight
- Build robust reporting frameworks and a culture of data led decision making
- Analyse campaign performance, customer behaviour and e-commerce metrics to drive continuous improvement
- Provide regular, clear performance insight to senior leadership
- Team & Capability Leadership
- Lead and develop the digital marketing team including social media and digital marketing specialists
- Foster a culture of experimentation, learning and continuous improvement
- Help build the digital capability of the wider business as new platforms and tools are introduced
Who We're Looking For
You are an experienced digital and e-commerce professional who is as comfortable in the data as you are leading a team and shaping creative direction. You have a track record of moving the numbers, not just managing activity, and you know how to translate commercial goals into smart digital execution.
Experience
- Proven background in digital marketing and e-commerce, with strong multi channel experience across trade, retail or similar complex commercial environments
- Demonstrable record of improving digital performance, conversion and lead generation across more than one channel or audience
- Experience managing paid media, SEO, social and e-commerce platforms, and joining them up into coherent multi channel strategies
- Agency management and digital budget ownership
- Comfortable working in a business where product quality and brand matter, and able to reflect that commercially online
Skills & Approach
- Strong commercial mindset — you think about revenue, not just metrics
- Data led, with the ability to build insight frameworks and act on what they tell you
- Able to balance big picture strategy with hands on delivery
- A natural collaborator who builds strong relationships across product, commercial and marketing teams
- Ambitious, curious and energised by building something, not just managing it
Why Join Danesmoor?
- Trading ownership of a major trade platform and the key player in the digital direction of a £70m business
- A multifaceted business spanning trade distribution, branded retail showrooms and a European agency, offering unmatched breadth and variety
- A business with genuine ambition and the commercial foundation to back it
- A clear and credible path to Head of Digital as the function grows
- Family owned culture with long term thinking and genuine investment in its people
- Senior leadership visibility and genuine influence over the Group's digital future
Senior Digital & E-commerce Manager in Newton Aycliffe employer: The Danesmoor Group
Danesmoor Group is an exceptional employer, offering a unique opportunity to shape the digital future of a £70m family-owned business. With a strong commitment to employee growth, you will have a clear path to a Head of Digital position while working in a collaborative and innovative environment that values long-term thinking and investment in its people. The company's multifaceted operations across trade distribution and branded retail provide unmatched variety and a chance to make a meaningful impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital & E-commerce Manager in Newton Aycliffe
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing and e-commerce achievements. This is your chance to showcase your creativity and data-driven results, making it easier for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategy. Understand their current challenges and think about how you can contribute to their growth. Tailor your answers to show how your experience aligns with their goals, especially in driving e-commerce performance.
✨Tip Number 4
Don’t just apply anywhere; focus on companies that excite you, like Danesmoor Group! Use our website to find roles that match your skills and passion. Tailor your application to highlight how you can help them build a stronger digital engine and drive growth.
We think you need these skills to ace Senior Digital & E-commerce Manager in Newton Aycliffe
Some tips for your application 🫡
Show Your Passion for Digital:When you're writing your application, let your enthusiasm for digital and e-commerce shine through. We want to see how you can bring that passion to the table and help us drive our digital transformation forward.
Be Data-Driven:Make sure to highlight your experience with data and analytics in your application. We love candidates who can back up their claims with numbers and insights, so don’t shy away from sharing specific examples of how you've used data to improve performance.
Tailor Your Application:Take the time to customise your application for this role. Mention specific projects or experiences that align with what we're looking for, especially around e-commerce and digital marketing. It shows us you’ve done your homework and are genuinely interested.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at The Danesmoor Group
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing and e-commerce. Be ready to discuss how you've driven traffic and conversion in previous roles, and have specific examples at hand that showcase your success in multi-channel strategies.
✨Show Your Data Savvy
Since this role is all about data-led decision making, come prepared with insights from your past experiences. Talk about how you've built reporting frameworks and used data to improve performance. Being able to analyse metrics and translate them into actionable strategies will impress the interviewers.
✨Demonstrate Leadership Skills
As a Senior Digital & E-commerce Manager, you'll be leading a team. Share your experiences in developing talent and fostering a culture of experimentation. Highlight any successful projects where you’ve collaborated with cross-functional teams to achieve common goals.
✨Align with Their Vision
Understand Danesmoor Group's ambition to reshape their business around digital and customer experience. Be ready to discuss how your vision aligns with theirs and how you can contribute to building a modern, digitally enabled organisation. Show enthusiasm for their journey and how you can be a key player in it.
