At a Glance
- Tasks: Lead CRM initiatives to enhance customer loyalty and drive revenue growth.
- Company: The Curious Drinker, a top UK premium alcohol retailer.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Join a dynamic team and make a real impact on customer experiences.
- Qualifications: Experience in CRM marketing and strong analytical skills.
The Curious Drinker, a leading UK premium alcohol retailer, seeks a Senior Customer Marketing Executive to drive loyalty and monetisation through CRM, retention and cross-sell initiatives. You will build automated journeys, broadcast campaigns, and data-driven improvements with Klaviyo and other marketing tools.
You’ll work within a growing Sales & Marketing team, partnering with Brand, Acquisition, Website, Commerce, Tech, and Product to deliver impactful customer experiences and drive revenue.
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CRM Marketing Lead: Loyalty Journeys & Growth (Hybrid) employer: The Curious Drinker
The Curious Drinker is an exceptional employer, offering a vibrant and inclusive work culture that values creativity and collaboration. With a focus on employee growth, we provide real career development opportunities, flexible working hours, and a supportive environment where your ideas can thrive. Located in the heart of the UK’s premium alcohol retail sector, our team enjoys unique perks such as staff discounts, monthly tastings, and regular social events, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Lead: Loyalty Journeys & Growth (Hybrid)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Curious Drinker and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Curious Drinker are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Curious Drinker on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Curious Drinker. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Lead: Loyalty Journeys & Growth (Hybrid)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Curious Drinker. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Curious Drinker:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Curious Drinker’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Curious Drinker
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Curious Drinker will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Curious Drinker, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
