Founding Head of Agency - UK

Who We Are

The Cruise Globe launched in 2025 as the world's first cruise tracking and discovery app, showing the exact historical routes and stats of your cruises. The app has already grown organically to over 130,000 users with zero marketing spend. It was co‑founded by the creator of Emma Cruises, one of the most trusted voices in cruise globally, with over 425,000 YouTube subscribers and a community of hundreds of thousands of passionate cruise fans. Our goal is simple: to build the number one cruise app in the world. We are now launching The Cruise Globe Agency – our own cruise and travel agency, backed by Global Travel Collection within Internova Travel Group from day one. The combined Cruise Globe and Emma Cruises audience is the exact kind of high‑intent, cruise‑passionate customer every great advisor wants to work with. They already trust the brand. They are already asking where to book. This agency exists to serve them – and to do it better than anyone else in the market.

The Opportunity

This is a founding role. You will not be joining an existing agency team – you will be building the UK agency from scratch, with the full backing of an established platform, a deeply engaged audience, and one of the world's leading host networks behind you. In the early weeks you will design the operation: intake processes, service standards, and workflows. From launch, your time will be spent on what you do best – closing bookings, owning client relationships, and setting the quality benchmark for everything the UK agency does. This is not a role with a clean brief and a perfect structure waiting for you. The right person will find that genuinely exciting. You will help build the playbook – you won't just follow one.

What You'll Be Doing

• Before launch: Design and document the UK agency's intake process, service standards, and operational workflows; Brief, onboard, and establish working rhythms with the support team; Ensure the operation is fully ready to convert lead volume from day one.
• Personal production: Personally handle and close high‑value inbound bookings from the TCG and Emma Cruises audience; Own the full client relationship – from first contact through to post‑trip follow‑up and rebooking; Set and maintain the quality and service benchmark for everything the UK agency does.
• Team and operations: Manage the support team day‑to‑day – overseeing intake, qualification, administration, and handoff; Own all crisis handling for bookings made personally and by the wider UK team; Recruit, onboard, and develop additional UK advisors as lead volume demands; Ensure ongoing compliance with UK regulatory requirements across all agency bookings; Manage the operational relationship with GTC as our host agency.
• Brand and content: Work alongside Emma on cruise content – joint formats, audience education, booking conversion; Co‑lead an annual UK group cruise event with Emma and the TCG founders; Build your own public profile as a trusted voice in UK cruise; Own our Trustpilot presence and visible UK reputation.

Requirements

We are looking for someone who has become genuinely exceptional at selling cruise – as recognised by their clients, their peers, and the industry. Someone who has hit the ceiling of what they can achieve in their current setup and is ready for something with real scale, real backing, and real upside. You'll likely have:

• A proven personal cruise GMV track record – over £3M annually, with strong repeat bookings and client retention.
• Deep cruise product knowledge across mainstream, premium, and luxury lines – you sell across the full spectrum with confidence.
• Exceptional client relationship skills – clients talk about you by name, you generate referrals organically, and your repeat booking rate reflects it.
• Experience with group cruise bookings – you understand the commercial mechanics and have delivered for groups before.
• A builder mentality – you've started something, rebuilt something, or scaled something beyond just maintaining a client book.
• Genuine resilience and self‑motivation – you perform without needing close management, external validation, or a structured office environment.
• The ability to thrive in ambiguity – this role involves building processes that don't exist yet, and the right person finds that energising rather than unsettling.
• Data and reporting literacy – you own your numbers, track conversion, and make decisions based on what the data is telling you.
• Crisis experience – you've handled things going wrong, stayed calm, communicated clearly, and protected the client relationship.
• Genuine openness to AI‑assisted workflows that remove friction and free up time for the high‑value human interactions that define great advisory work.

It's a bonus if you:

• Already operate within GTC, TLN, or the wider Internova network.
• Have an existing personal brand or social presence in the cruise space.
• Are well‑connected in the UK cruise industry.
• Have personally sailed extensively and bring that first‑hand knowledge to client conversations.

Benefits

• Base salary: highly competitive, reflecting the seniority and founding nature of this role.
• Personal commission: uncapped – the more you close, the more you earn.
• Agency commission: uncapped – a percentage of all UK agency‑wide bookings, so your earnings grow as your team grows.
• Equity: a significant equity package – you share in the long‑term value you help create.
• 25 days holiday plus UK bank holidays.
• Pension (statutory minimum).
• Fully remote – work from anywhere in the UK, with the option to join us in our London office.
• Full access to industry familiarisation trips and ship inspection events.