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- Tasks: Lead brand strategy and deliver impactful marketing campaigns.
- Company: Join a prestigious organisation committed to making a difference.
- Benefits: Enjoy flexible working, competitive salary, and 28 days holiday.
- Why this job: Shape brand identity and engage audiences while growing your career.
- Qualifications: Extensive brand management experience and strong analytical skills.
- Other info: Be part of a supportive team that values your wellbeing.
The predicted salary is between 48000 - 72000 £ per year.
Purpose of Role
Working closely with the Brand Director, the Senior Brand Marketing Manager will lead the delivery and implementation of our brand strategy in line with our purpose and values. Bringing our strategic objectives to life and extending reach to increase brand awareness, salience and reputation.
Main accountabilities
- Support the development and delivery of the Brand and Corporate Marketing strategy to drive awareness, aid understanding and grow reputation across a range of audiences.
- Support on audience engagement planning and lead on audience campaign delivery and collateral creation.
- Lead and manage brand and corporate marketing campaigns and content to amplify The Crown Estate, our role, purpose, values and evidence our impact for the nation.
- Lead the collation of brand stories that can be turned into engaging content that can be used across our platforms.
- Lead brand governance and act as brand guardian working closely cross business and with external agencies to ensure our brand is used correctly across the business, ensuring that all marketing activity is consistent with and reinforces our brand, our purpose and our values.
- Build relationships across SBU’s and group partners and be a business sounding board to ensure brand guidelines and messaging is met, and to see out opportunities and proof points to build the brand.
- Work closely with the insight team to monitor and measure effectiveness and track brand progress to measure awareness, understanding and reputation.
- Accountable for procurement and management of agency partners to ensure efficiency and quality, SOWs, provide strategic direction and approve content.
Most important skills based requirements
- Extensive experience in delivering brand and corporate including campaign planning, consultation and delivery.
- Proven track record in brand management - developing brand architecture, visual identities and tone of voice.
- Proven track record of content development and delivery for use across a broad range of channels.
- Proven track record of marketing planning and project management.
- Proven track record of stakeholder management.
- Proven track record of agency management.
- Strong analytical skills to make data driven decisions for commercial and operational performance.
- Good writing skills essential.
Our Offering / benefits
As well as a competitive salary, pension and performance related bonus offering, we have a wealth of benefits available ranging from flexible working; market leading family policies and shopping discounts in the West End, to private healthcare; life and critical illness cover and 28 days holiday with the option to buy more. We value work life balance and your wellbeing highly, enabling you to be your best self to work.
Disability Disclaimer
We are a proud disability confident employer and operate the offer of interview scheme Disability Confident employer scheme - GOV.UK (www.gov.uk). We are happy to offer alternative application methods or formats and can be flexible on our process to enable you to have the best opportunity. If you have any questions about our recruitment process or would like to talk about adjustments, please contact us directly.
Senior Brand Manager FTC in London employer: The Crown Estate
Contact Detail:
The Crown Estate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager FTC in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is up-to-date and reflects your skills and experience. Share relevant content and engage with others to show you’re passionate about brand management.
✨Tip Number 3
Prepare for interviews by researching the company’s brand strategy and values. Be ready to discuss how your experience aligns with their goals, and don’t forget to have some questions prepared to show your interest!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Brand Manager FTC in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our brand strategy and values!
Showcase Your Achievements: Don’t just list your responsibilities; highlight your achievements! Use metrics and examples to demonstrate how you've successfully managed brand campaigns or improved brand awareness in previous roles. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who not only has the right skills but also fits well with our culture. Share your passion for brand management and what excites you about this role!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Crown Estate
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy, values, and recent campaigns. Understanding their brand identity will help you articulate how your experience aligns with their goals and demonstrate your passion for the role.
✨Showcase Your Campaign Successes
Prepare specific examples of successful brand campaigns you've led or contributed to. Highlight your role in planning, execution, and the measurable outcomes. This will illustrate your hands-on experience and ability to drive brand awareness.
✨Engage with Data-Driven Insights
Be ready to discuss how you've used analytics to inform your marketing strategies. Share instances where data influenced your decisions, showcasing your analytical skills and commitment to achieving commercial success.
✨Build Relationships on the Spot
During the interview, demonstrate your stakeholder management skills by discussing how you've built relationships across teams and with external partners. This will show that you can be a collaborative brand guardian who ensures consistency and alignment across all marketing activities.