At a Glance
- Tasks: Lead marketing for fairs, gallery, magazine, and membership programme.
- Company: Join the UK's top organisation for studio potters and ceramic artists.
- Benefits: Flexible hybrid working, part-time hours, and a creative work environment.
- Other info: Work with a passionate team and connect with over 2,000 makers.
- Why this job: Make a real impact in the arts community while growing your marketing skills.
- Qualifications: Experience in marketing, strong writing skills, and strategic thinking.
The predicted salary is between 30000 - 40000 £ per year.
The Craft Potters Association (CPA) is the UK’s leading membership organisation for studio potters and ceramic artists. We are seeking a Marketing & Communications Manager to lead and deliver marketing across our fairs, gallery, magazine and membership programme. This is a broad, hands‑on role combining planning, coordination and campaign delivery across a small but ambitious organisation.
You will work across:
- Ceramic Art London
- Oxford Ceramics Fair and York Ceramics Fair
- Contemporary Ceramics gallery
- Ceramic Review magazine
- A national membership of over 2,000 makers and collectors
The role focuses on bringing greater clarity, consistency and effectiveness to marketing activity, with a particular emphasis on delivering high‑quality campaigns for our fairs and supporting audience growth and income generation across the organisation.
We are looking for someone with:
- Experience in a broad marketing role, ideally in a small organisation
- Strong email marketing and CRM skills
- Excellent writing and communication skills
- The ability to balance strategic thinking with hands‑on delivery
This is a part‑time role (3 days per week) with flexible hybrid working, based in London.
Marketing & Communications Manager employer: THE CRAFTS COUNCIL
The Craft Potters Association offers a vibrant and supportive work environment for those passionate about ceramics and the arts. As a Marketing & Communications Manager, you will enjoy flexible hybrid working arrangements in London, alongside opportunities for professional growth within a small yet ambitious team dedicated to promoting the craft of pottery. With a focus on creativity and collaboration, this role allows you to make a meaningful impact while engaging with a diverse community of artists and collectors.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communications Manager
✨Tip Number 1
Network like a pro! Attend industry events, fairs, and workshops related to ceramics and marketing. It's a great way to meet potential employers and get your name out there.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous marketing campaigns, especially those that highlight your email marketing and CRM expertise. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to the organisation on social media or via email. Express your enthusiasm and ask insightful questions about their marketing strategies.
✨Tip Number 4
Keep it flexible! Since this role is part-time and hybrid, be ready to discuss how you can adapt your skills to fit their needs. Show them you’re not just a candidate, but a solution to their marketing challenges.
We think you need these skills to ace Marketing & Communications Manager
Some tips for your application 🫡
Show Your Passion for Ceramics:When writing your application, let your love for ceramics shine through! Mention any relevant experiences or projects that connect you to the world of pottery and ceramics. We want to see your enthusiasm for the craft and how it aligns with our mission.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your marketing experience, especially in small organisations, and showcase your email marketing and CRM skills. We appreciate when applicants take the time to align their skills with what we’re looking for!
Be Clear and Concise:In your written application, clarity is key! Use straightforward language and keep your sentences concise. We want to easily understand your qualifications and how you can contribute to our team without wading through unnecessary fluff.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our community at the Craft Potters Association!
How to prepare for a job interview at THE CRAFTS COUNCIL
✨Know Your Audience
Before the interview, research The Craft Potters Association and its audience. Understand their values, mission, and the specific needs of studio potters and ceramic artists. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've led in the past. Highlight your experience with email marketing and CRM, and be ready to share metrics that demonstrate your success. This will illustrate your hands-on delivery skills and strategic thinking.
✨Emphasise Flexibility and Collaboration
Since this role involves working across various projects like fairs and magazines, emphasise your ability to adapt and collaborate with different teams. Share examples of how you've successfully worked in a small organisation and managed multiple priorities.
✨Ask Insightful Questions
Prepare thoughtful questions about the organisation's current marketing strategies and future goals. This shows your enthusiasm for the role and helps you gauge if the organisation aligns with your career aspirations.
