At a Glance
- Tasks: Create and manage digital marketing campaigns for the Collect art fair.
- Company: Join the Crafts Council, a leader in contemporary craft events.
- Benefits: Flexible freelance hours, creative environment, and opportunity to work on exciting projects.
- Other info: Hybrid working with a passionate team dedicated to accessibility and inclusion.
- Why this job: Make your mark in the art world while showcasing innovative contemporary craft.
- Qualifications: Experience in digital marketing for live events and strong communication skills.
The predicted salary is between 29700 - 36300 £ per year.
Tickets are now on sale for Collect 2026
Crafts Council is seeking expressions of interest from an experienced freelance Digital Marketing Officer to support the delivery of Collect, the leading international art fair for contemporary craft.
- Context
- About Collect
- 24 – 28 February 2027 Somerset House, London, UK
Collect is the art fair for contemporary craft and collectible design. The fair is presented by Crafts Council and takes place annually at Somerset House, London.
Proudly positioned at the forefront of the contemporary craft movement since 2004, Collect brings together collectors, patrons, curators, art advisors and interior designers, and features international and British galleries showing museum-quality works in curated presentations.
Through the Collect Open initiative, the fair provides a platform for experimental installations by individual artists and collectives.
Each edition of Collect showcases the work of over 400 exceptional living contemporary artists and designers, made from a range of materials with rich narratives.
These span ceramic, furniture, glass, jewellery, metalwork, sculpture, textiles, woodwork and more.
Over 80% of work is made in the previous five years, with many pieces commissioned for the fair.
About the Brief
We are looking for a creative and experienced Digital Marketing Officer with a proven track record of delivering successful online and social media campaigns for live events to join this hardworking, committed and passionate team.
An integral part of the Collect team, you will be self-motivated, show initiative and creative thinking and to support the Collect Marketing and Partnerships Consultant in delivering a successful marketing and communications campaign for the fair.
Main Duties
- Working closely with the Collect Marketing and Partnerships Consultant, Collect Content Officer and wider team to deliver the 2027 marketing campaign for Collect art fair.
- Ensure marketing deliverables for agreed partnerships, sponsorships and contras are fulfilled
- Manage the Collect art fair social media accounts in the lead-up to the fair, ensuring consistent, high-quality content output
- Create photography and filming guidelines, both for internal use and third-party use (e. g. exhibitors)
- Brief any external content creators as needed, ensuring alignment with Collect’s visual identity and tone of voice
- Create and schedule content for e-comms and social media, including occasional in-person filming within the greater London area
- Draft and deliver Collect e-comms including exhibitor updates and public newsletters
- Build and populate gallery and Collect Open web pages using exhibitor-supplied content
- Keep all areas of the Collect website up to date with new content
- Contribute to a creative approach to storytelling and engagement across online platforms
- Ensure all exhibitors and Collect Open participants are featured at least once on Collect Instagram in run up to the fair
- Liaise with Collect’s design agency to produce digital marketing assets, ensuring that the look and feel of the fair’s Instagram and e-comms are consistent with the overall visual identity
- Capture photo and video content during the fair and promote on social media
- Work closely with the Content Officer to ensure correct labelling and filing of any assets created or received
- Assist Marketing and Partnerships Consultant in bringing together post-fair analytics for both Crafts Council internal reports and deliverables with fair partners.
- General
- Keep Collect staff and exhibitors up to date with marketing activity throughout campaign
- Attend team meetings and update on progress of various tasks
- Demonstrate a strong commitment to accessibility and social justice, ensuring that we are adhering to best practice.
- Comply with all health and safety regulations and safe working practice as required by current legislation and the company’s health and safety policy and practices.
- Understand the importance of equity and inclusion in the workplace
- Location
Crafts Council Office and Gallery is based in Islington, London, with some hybrid / home working.
Reporting to
Activity will be overseen by Senior Fair Manager (or parental leave cover) and work closely with:
- Marketing & Partnerships Consultant
- PR agency
- Wider team
- Fees
- Contract
- Freelance & Project-based
The above is an entire project fee and the freelancer will be required to effectively manage their time to deliver the scope of work.
The role offers some flexibility in terms of the number of days/hours worked, providing that prescribed deadlines are met.
The amount of time the candidate is required to allocate will start at a few days a month in September, increasing to full time towards February (the month of the fair), including some evening and weekend working.
About you
- Proven experience delivering successful marketing campaigns for live art and design events to tight deadlines
- Knowledge of Mailchimp or similar newsletter platforms, Linked In, Instagram, Facebook and Google Ads
- Familiarity with social media scheduling tools (e. g., Buffer, Hootsuite)
- Experience with CMS platforms
- Experience working with designers or creative agencies
- Experience of balancing competing visual guidelines
- Creative proactive thinker, problem solver and target driven
- Excellent and enthusiastic communicator through face to face and written communications
- Collaborative team player, confident working across departments to support the success of the fair
- Image/video editing skills or familiarity with Canva/Adobe tools
- Strong attention to detail and accuracy in content creation and digital asset management.
- An interest in contemporary craft and design.
We use this anonymised information to monitor and improve how we are doing to attract the best talent that is representative of the UK population, and to help us report our progress to our supporters.
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FREELANCE BRIEF - Collect Digital Marketing Officer employer: THE CRAFTS COUNCIL
The Crafts Council in Manchester is an excellent employer, offering a vibrant and supportive studio environment where creativity thrives. With flexible working hours and a focus on employee growth, you will have the opportunity to enhance your skills in pottery while contributing to a collaborative team. Join us for a rewarding experience that values your contributions and allows for personal development in the arts.
StudySmarter Expert Advice🤫
We think this is how you could land FREELANCE BRIEF - Collect Digital Marketing Officer
✨Show Off Your Creative Juice
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We think you need these skills to ace FREELANCE BRIEF - Collect Digital Marketing Officer
Some tips for your application 🫡
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Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer THE CRAFTS COUNCIL and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
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How to prepare for a job interview at THE CRAFTS COUNCIL
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at THE CRAFTS COUNCIL.
✨Familiarise Yourself with Marketing Tools
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✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at THE CRAFTS COUNCIL.
