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- Tasks: Create engaging social media content and manage our brand's online presence.
- Company: Join a dynamic fashion brand focused on innovation and digital trends.
- Benefits: Enjoy flexible working options and opportunities for creative expression.
- Why this job: Be at the forefront of fashion trends while building a vibrant online community.
- Qualifications: 2+ years of experience in social media with strong writing and communication skills.
- Other info: Collaborate with a passionate team and grow your career in a fast-paced environment.
The predicted salary is between 28800 - 43200 £ per year.
As social & content executive, you’ll be responsible for our social media output. You need to be media-obsessed with your finger closely on the pulse of fashion and emerging digital trends. Working collaboratively with our Social & Brand Lead, you will develop the social media strategy with the aim of driving brand awareness, trust, follower growth, engagement, and revenue and lead the strategy execution. Along with ownership of the brand aesthetic, perception, and tone of voice, you will need a strong understanding of what content is best aligned with the brand to showcase products to the highest level, while building brand perception, image and interaction. Always striving to elevate the brand from how we look.
Responsibilities:
- Creating eye-catching social media content on including but not limited to, Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and Twitter.
- Maintaining the aesthetic of the brand.
- Suggest and implement new ideas and growth techniques to drive follower growth, develop brand awareness, increase reach among our community and engagement per post.
- Manage the social media schedule including posts, stories, live content.
- Lead on the creation of new, trending content in response to viral fashion trends, and popular culture trends.
- Monitor, track, analyse and report on social performance, using tools/data from Shopify and Google Analytics.
- Keeping an accurate track of posting schedule vs items gifted vs return on spend.
- Source and implement commercially driven brand partnerships for promotions and giveaways.
- Ensure all social media content and copy is in line with brand tone of voice.
- Excellent communication skills able to collaborate cross-functionally across marketing, creative, studio, buying, merchandising and eCommerce.
- Be proactive and forthcoming.
- Staying up to date with industry best practice guidelines.
Qualifications:
- Strong knowledge of Instagram and all social media platforms.
- Ability to multi-task, think pro-actively & creatively.
- Solid writing and speaking skills.
- Must be a team player with a positive attitude.
- Must have at least 2 years + experience.
- Excellent Admin & Organizational skills.
- Industry contacts would be useful but not essential.
Social Team Structure: Brand & Social Lead > Influencer & Partnerships Lead > Social & Content Executive > Social Community Assistant > Social Intern
Social & Content Executive employer: The Couture Club
Contact Detail:
The Couture Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Content Executive
✨Tip Number 1
Stay updated on the latest trends in fashion and social media. Follow industry leaders, influencers, and relevant hashtags to understand what content resonates with audiences. This knowledge will help you create engaging posts that align with current trends.
✨Tip Number 2
Engage with the community on social media platforms. Respond to comments, participate in discussions, and share user-generated content. Building relationships with followers can enhance brand loyalty and increase engagement rates.
✨Tip Number 3
Familiarise yourself with analytics tools like Google Analytics and Shopify. Understanding how to track and interpret social media performance metrics will allow you to make data-driven decisions and demonstrate your impact on brand growth.
✨Tip Number 4
Network within the industry by attending events, webinars, or online forums. Making connections with other professionals can open doors for collaborations and partnerships that could benefit the brand's social media strategy.
We think you need these skills to ace Social & Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and content creation. Include specific examples of campaigns you've worked on, platforms you've used, and any measurable results you've achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and fashion. Discuss how your skills align with the job description and provide examples of how you've successfully driven engagement and brand awareness in previous roles.
Showcase Your Creativity: If possible, include a portfolio or links to your social media profiles that demonstrate your ability to create eye-catching content. Highlight any innovative ideas you've implemented that have led to follower growth or increased engagement.
Research the Brand: Familiarise yourself with the company's brand aesthetic and tone of voice. This will help you tailor your application to show that you understand their values and can contribute positively to their social media strategy.
How to prepare for a job interview at The Couture Club
✨Show Your Passion for Social Media
Make sure to express your enthusiasm for social media and how it influences brand perception. Share examples of your favourite campaigns or trends that inspire you, demonstrating your media obsession.
✨Demonstrate Your Creative Skills
Prepare to discuss your previous work in creating eye-catching content. Bring a portfolio or examples of your best social media posts that align with the brand's aesthetic and tone of voice.
✨Be Data-Driven
Familiarise yourself with analytics tools like Google Analytics and Shopify. Be ready to talk about how you've used data to track performance and inform your social media strategies in the past.
✨Collaborative Mindset
Highlight your ability to work cross-functionally. Share experiences where you've collaborated with different teams, showcasing your excellent communication skills and proactive approach.
