The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included.
Job details
Job reference TCC000955 Date posted 30/09/2026 Application closing date Blank Location London Salary Salary of up to £80,000 + benefits Package Competitive Contractual hours 40 Basis Full time Job category/type Blank Attachments Blank
Head of Ecommerce Trading
Head of Ecommerce Trading
London, hybrid (at least 3 days a week in the office) · Reports to the Digital Director · Up to £80,000 + benefits
About us
At The Cotswold Company, we make furniture and homeware to be lived with for years. Every piece comes with our 15-year guarantee. We're a certified B Corp, and most of our customers shop with us online. We want our site to give customers the same quiet confidence they feel about our furniture.
About the role
Online sales come down to three things: traffic, conversion and order value. Our Head of Paid Marketing owns the traffic we pay for. You'll own the rest: the demand we earn through organic search, and what every visitor does once they arrive.
This is a business leadership role, not a site management role. With the Digital Director and the Head of Paid Marketing, you'll be accountable for how our digital business performs. You'll own a number, stand behind it in the weekly trading meeting, and make the case for investment to our CFO and Board.
What you'll own
- Conversion rate, average order value and online revenue, measured against target
- The online sales budget and the day-to-day trading of the site
- The conversion, organic traffic and order value forecast, and how accurate it is
- The testing roadmap, prioritised by commercial impact
- Search, merchandising and recommendations as ways to drive sales
- SEO and organic performance, including our agency relationship
- Working out which copy, imagery and guides actually help customers decide
- Investment cases for onsite development, each with a clear expected return
- Relationships with our testing, search, personalisation and reviews suppliers
Your team and partners
You’ll lead a team of four: an Online Merchandiser, an Online Merchandising Executive, a UX Designer and a Digital Insight Analyst. They run the day to day. You set the priorities and standards, and help each of them grow. You’ll work closely with buying, merchandising, brand, finance and technology, and you’ll stand in for the Digital Director on trading matters.
What you’ll bring
- 5+ years in ecommerce trading, merchandising or onsite experience, including at least 2 years leading a team
- Direct accountability for a conversion or online sales target, and a track record of being held to it
- A structured testing programme behind you that delivered commercial results, not just a high number of tests
- Experience building a forecast that feeds a wider business plan
- Confidence presenting performance and investment cases at executive or board level
- Strong analytics skills: GA4, segmentation, funnel analysis and statistical significance
- Enough technical SEO knowledge to direct the work and judge it
- The ability to brief and challenge UX work without designing it yourself
- Commercial judgement that connects onsite decisions to margin and the P&L
- Steadiness when the number isn’t going your way, and willingness to own it openly
Nice to have
- Experience with considered purchases, ideally made-to-order or long lead-time products
- Familiarity with a headless stack and a modern CMS
- Experience of a business growing through a step change in revenue
How we work
- Lead with Care: for your team, and for the customer taking their time over a considered purchase.
- Inspire Possibility: through content that helps customers picture a piece in their own home.
- Focus on Impact: prioritising what actually moves conversion, not just what’s interesting.
- Endure with Purpose: still testing and improving long after the obvious wins are done.
We welcome applicants from every background. If you need any adjustments during the process, just let us know.
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Head of Ecommerce Trading employer: The Cotswold Company
The Cotswold Company is an excellent employer that fosters a creative and collaborative work culture, making it an ideal environment for a Senior Art Director. With a focus on employee growth and development, you will have the opportunity to lead innovative projects in a picturesque location, surrounded by a passionate team dedicated to crafting high-quality home lifestyle products. Enjoy unique benefits such as flexible working arrangements and a commitment to work-life balance, ensuring your role is both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce Trading
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Cotswold Company are looking for when hiring for a Head of Ecommerce Trading.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Cotswold Company for the Head of Ecommerce Trading, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Cotswold Company as a Head of Ecommerce Trading, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Cotswold Company’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce Trading.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Cotswold Company, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Cotswold Company's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Cotswold Company. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Cotswold Company
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Cotswold Company uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Cotswold Company. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
