At a Glance
- Tasks: Own and optimise Google Ads campaigns while implementing innovative bidding strategies.
- Company: Join The Cotswold Company, a forward-thinking brand embracing in-house PPC.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team focused on innovation and growth.
- Why this job: Shape the future of PPC with AI-driven strategies and make a real impact.
- Qualifications: 2+ years of Google Ads experience and a passion for data-driven decision making.
The predicted salary is between 29700 - 36300 £ per year.
The Cotswold Company is seeking a hands-on PPC professional to move our Google Ads from agency to in-house execution.
Reporting to the Senior Performance Manager, you’ll own campaigns, experiments and the rollout of Value-Based Bidding with our data and engineering teams.
With 2+ years in Google Ads, you’ll turn data signals into practical decisions, drive revenue and ROAS, and help shape our in-house PPC capability as we expand AI-driven search.
PPC Specialist: Build In-House, Value‑Based Bidding & AI in London employer: The Cotswold Company | B Corp™
The Cotswold Company is an exceptional employer that values its people and promotes a collaborative work culture, especially in the role of Business Analyst. With a commitment to sustainability as a certified B Corp, employees enjoy competitive salaries, generous holiday allowances, and hybrid working arrangements that foster work-life balance. The company also prioritises employee growth through training opportunities and a supportive environment, making it an ideal place for those seeking meaningful and rewarding careers in a thriving industry.
Contact Details:
The Cotswold Company | B Corp™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist: Build In-House, Value‑Based Bidding & AI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Cotswold Company | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Cotswold Company | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Cotswold Company | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Cotswold Company | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Specialist: Build In-House, Value‑Based Bidding & AI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Cotswold Company | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Cotswold Company | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Cotswold Company | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Cotswold Company | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Cotswold Company | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Cotswold Company | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
