At a Glance
- Tasks: Run and optimise Google Ads campaigns while developing innovative bidding strategies.
- Company: Join The Cotswold Company, a B Corp known for beautiful, durable furniture.
- Benefits: Earn up to £40,000, enjoy 25 days holiday, and great discounts.
- Other info: Collaborative environment with opportunities for professional growth and AI integration.
- Why this job: Be part of a growing in-house PPC team and shape the future of digital marketing.
- Qualifications: 2+ years PPC experience, strong analytical skills, and familiarity with Google Ads.
The predicted salary is between 40000 - 40000 £ per year.
At The Cotswold Company, we make beautiful, well-made furniture for homes that are lived in.
We're a B Corp, and we back our pieces with a 15-year guarantee, because we believe good things should last.
Most of our customers find us online. Paid search plays a big part in that, and we're now bringing more of it in-house. That's where you come in.
The role
This is a chance to help build something, not just run it. You'll join our Performance team, reporting to the Senior Performance Manager, as we move PPC from agency to in-house.
Your first big project is Value-Based Bidding in Google Ads.
It means using smarter data signals to find the customers who matter most, not just the most clicks.
You'll work alongside our data and engineering colleagues to bring it to life, test it properly and show what it delivers.
It's hands-on and varied. It's also a role that will grow as AI-led search grows.
What you'll do
- Run and optimise our Google Ads campaigns, focused on revenue and return on ad spend
- Help develop and launch Value-Based Bidding with our data and engineering teams
- Set up, run and report on campaign tests, with clear control and test groups
- Turn complex data and AI recommendations into practical campaign decisions
- Keep a close eye on performance and suggest improvements early
- Help shape our in-house PPC capability as we move away from agency support
- Work with Finance, Merchandising and Engineering to keep budgets, data and campaigns on track
- What you'll bring
- 2+ years' hands-on PPC experience in Google Ads, from set-up to optimisation and reporting
- A good grasp of performance metrics, budgets and forecasting
- Experience designing A/B or multivariate tests in paid search
- Confidence with GA4 and strong Excel skills
- An analytical mind, a good eye for detail, and real curiosity about AI and data tools
- A clear, friendly way of working with technical and non-technical colleagues
- Nice to have
- Experience with advanced or AI-driven bidding strategies
- Exposure to server-side tracking, Google Tag Manager or Google Cloud
- Familiarity with SA360, Big Query or Vertex AI
- Data modelling or predictive analytics experience
- Google Ads certification
- What's in it for you
- Salary of up to £40,000 dependent on experience
- Colleague discount of 25%, increasing to 50% upon passing probation
- 25 days holiday plus bank holidays, and an extra day off for your birthday every year
- Access to our employee assistance programme
- Access to dental and health schemes
- Pension Scheme
If this sounds like you, we'd love to hear from you.
We welcome applications from everyone, and we're happy to talk about any adjustments you may need during the process.
PPC Marketing Executive in London employer: The Cotswold Company | B Corp™
The Cotswold Company is an exceptional employer that values its people and promotes a collaborative work culture, especially in the role of Business Analyst. With a commitment to sustainability as a certified B Corp, employees enjoy competitive salaries, generous holiday allowances, and hybrid working arrangements that foster work-life balance. The company also prioritises employee growth through training opportunities and a supportive environment, making it an ideal place for those seeking meaningful and rewarding careers in a thriving industry.
Contact Details:
The Cotswold Company | B Corp™ Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC Marketing Executive in London
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Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Cotswold Company | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
