At a Glance
- Tasks: Create engaging content and drive organic growth through SEO and digital campaigns.
- Company: Join Cozee Properties, a dynamic estate agency with a collaborative culture.
- Benefits: Enjoy a competitive salary, casual dress, and opportunities for career development.
- Other info: Be part of a supportive team that values creativity and innovation.
- Why this job: Make a real impact in the property market while developing your marketing skills.
- Qualifications: 3-5 years in inbound marketing, with a focus on SEO and lead generation.
Cozee Properties is looking for a creative, organised and data-driven Inbound Marketing Executive to help attract, engage, and convert prospective landlords and tenants through content, SEO, and digital campaigns. This is an excellent opportunity for someone early in their marketing career who is looking to develop their skills across content creation, lead generation, email nurturing, and website optimisation within a fast-paced estate agency environment.
You will play a key role in growing our online presence and generating high-quality leads organically, from developing and executing SEO and content strategy to building and refining email nurture sequences. You’ll be expected to bring data analytics skills to the role, building clear dashboards that demonstrate the real impact of your work, and to bring fresh, unconventional lead generation ideas that go beyond the typical marketing playbook. You’ll work closely with the wider marketing and sales teams, turning organic interest into enquiries and enquiries into instructions.
ROLE OVERVIEWYou will work closely with the Sales, Property Management, and wider Marketing teams to support the growth and visibility of Cozee Properties across all digital channels. Reporting directly to the Marketing Manager, you will lead on SEO, content strategy, email marketing, and organic lead generation, while tracking and reporting on the performance of your campaigns. You will be expected to develop a strong understanding of the property market, our target audience, and industry best practice, while taking ownership of your marketing initiatives and identifying new opportunities to drive organic growth.
WHAT SUCCESS LOOKS LIKE- Organic traffic, leads, and enquiries show consistent, measurable growth over time
- SEO performance improves steadily, with content ranking well for key search terms
- Email nurture sequences convert prospects into enquiries and enquiries into instructions
- Campaign performance is tracked accurately, with clear dashboards showing impact
- Content is published consistently, on-brand, and aligned with audience needs
- New, creative lead generation ideas are tested, measured, and refined based on results
- CRM and marketing data remain accurate and up to date
- Strong working relationships are built across Sales, Property Management, and wider Marketing teams
- Processes are followed consistently, with attention to detail and a data-driven approach
This role is ideal for someone who:
- Has 3-5 years’ experience in inbound marketing, ideally within property, real estate, or a related service industry
- Has a genuine track record of generating business organically, through SEO, AI chatbot optimisation, and referrals, rather than relying on paid advertising alone
- Has solid working knowledge of SEO, data analytics, and email marketing funnels
- Can build clear dashboards to demonstrate the impact of their marketing activity
- Wants to build a long-term career shaping marketing strategy within a growing property business
- Is highly organised and comfortable managing multiple campaigns and priorities simultaneously
- Is confident presenting results and ideas to internal teams and senior stakeholders
- Takes ownership of projects and follows through from strategy to execution
- Has a proven track record of launching creative, out of the box lead generation ideas
- Is proactive, commercially minded, and always looking for smarter ways to generate growth
- Proven experience managing inbound marketing for a property, real estate, or similar service based business.
- Strong working knowledge of SEO best practices, technical SEO, and content strategy for lead generation.
- Solid analytical competence, with a track record of building dashboards and reporting on campaign ROI.
- Direct experience setting up and optimising email nurture sequences and marketing automation workflows.
- Experience utilising AI chatbot tools, CRM platforms, and marketing technology to streamline lead generation.
- Familiarity with referral marketing programmes and organic growth strategies, rather than paid acquisition alone.
- CIM (Chartered Institute of Marketing) qualification, or active progress toward it.
- Competitive salary aligned to experience and development level
- Full support to grow your marketing career within a fast-paced property business
- Exposure to all areas of marketing within the property industry, from strategy to execution
- Opportunity to work alongside experienced marketing and property professionals
- A collaborative team environment where creativity and development are encouraged
- Clear progression opportunities into a senior marketing role
- A boutique environment where your work is valued and your growth is supported
At COZEE Properties, we believe property has the power to transform lives. Our mission is to deliver exceptional homes, service, insight, and support for clients, investors, landlords, and renters alike. By combining market expertise with innovative technology, we create a seamless and transparent property experience that empowers people to make confident decisions at every stage of their journey. As a growing business, we foster a collaborative environment where ambitious individuals can thrive, develop, and make a genuine difference.
OUR HIRING PROCESSSubmit your CV and a short cover letter telling us why this role and why Cozee. Initial 15-minute introductory call with our team. First interview focused on your experience, motivation, and career goals. Final interview to meet the wider team and understand the role in more detail. We aim to move quickly and communicate clearly throughout the process. The full process typically runs over two to three weeks.
Inbound Marketing Executive – Cozee Properties employer: The Cosy Initiative Ltd
Cozee Properties is an excellent employer, offering a supportive work culture that prioritises employee growth and development. Located in the vibrant area of Gray’s Inn Road, London, we provide comprehensive training in tenancy management and compliance, ensuring our team members are well-equipped to excel in their roles while enjoying a collaborative and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Inbound Marketing Executive – Cozee Properties
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Cosy Initiative Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Cosy Initiative Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Cosy Initiative Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Cosy Initiative Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Inbound Marketing Executive – Cozee Properties
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Cosy Initiative Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Cosy Initiative Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Cosy Initiative Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Cosy Initiative Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Cosy Initiative Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Cosy Initiative Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.