At a Glance
- Tasks: Drive digital marketing campaigns and lead generation for a fast-growing home improvement group.
- Company: Join an ambitious team at The Converters Home Improvement Group.
- Benefits: Competitive salary, performance bonuses, profit share, and employee discounts.
- Other info: Fast-paced culture with opportunities for career advancement and leadership roles.
- Why this job: Be part of a dynamic environment and shape the future of home improvement in the UK.
- Qualifications: Experience in performance marketing, Meta Ads, and CRM systems is essential.
The predicted salary is between 40000 - 50000 £ per year.
The Converters Home Improvement Group is an ambitious and fast-scaling multi-brand home improvement business with a vision to become a leading digitally-led home improvement group across the UK. Through strong branding, modern marketing, CRM automation, remote sales capability, and scalable operational systems, the group is focused on expanding into new regions and launching additional divisions including home extensions and windows & doors.
Due to continued growth and expansion, we are now looking for a commercially driven Marketing Manager to help accelerate lead generation, customer acquisition, digital growth, and regional expansion across Scotland and the UK. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and is obsessed with performance, leads, data, and measurable growth.
Key Responsibilities- Support our team to manage and scale Meta and PPC digital advertising campaigns
- Drive qualified lead generation across multiple brands
- Improve conversion rates, landing pages, funnels, and customer journeys
- Build and optimise CRM automation systems
- Support regional expansion campaigns and growth initiatives
- Manage direct marketing campaigns and performance, KPIs, and ROI
- Work closely with directors on business growth strategy
- Assist with remote sales systems and AI-driven automation projects
- Strong experience in performance marketing and lead generation
- Proven experience with Meta Ads and digital campaign management
- Understanding of CRM systems and marketing automation
- Commercial and results-focused mindset
- Data-driven with strong analytical skills
- Entrepreneurial attitude and hands-on mentality
- Experience within home improvements, construction, property, or high-ticket sales would be advantageous
- £40,000 – £50,000 salary depending on experience
- Performance bonus structure linked to growth milestones
- Profit share opportunity as the group grows
- Modern office with PC station
- Opportunity to grow into a senior leadership role
- Fast-moving and ambitious working environment
- Opportunity to help build a modern national home improvement group
- Employee discount on all products
Senior Marketing Manager in Dunfermline employer: The Converters Home Improvement Group
The Converters Home Improvement Group is an exceptional employer, offering a dynamic and entrepreneurial work culture that fosters innovation and growth. With competitive salaries, performance bonuses, and profit-sharing opportunities, employees are rewarded for their contributions while enjoying a modern office environment in Dunfermline. The company prioritises employee development, providing pathways to senior leadership roles and the chance to be part of a rapidly expanding business in the home improvement sector.
Contact Details:
The Converters Home Improvement Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Dunfermline
✨Tip Number 1
Network like a pro! Reach out to your connections in the home improvement and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, especially those that drove lead generation and conversion rates. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching The Converters Home Improvement Group. Understand their brands, recent campaigns, and growth strategies. Tailor your answers to show how your experience aligns with their goals and how you can contribute to their expansion.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you on board!
We think you need these skills to ace Senior Marketing Manager in Dunfermline
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in performance marketing and lead generation, especially with Meta Ads. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for home improvements and how your entrepreneurial spirit can help us grow. Be sure to mention specific achievements that demonstrate your data-driven mindset.
Showcase Your Analytical Skills:We love numbers! In your application, include examples of how you've used data to drive marketing decisions and improve conversion rates. This will show us you're the right fit for our fast-paced environment.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at The Converters Home Improvement Group
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to demonstrate your understanding of performance metrics. Brush up on key figures related to lead generation, conversion rates, and ROI from your previous roles. Be ready to discuss how you've used data to drive marketing decisions.
✨Showcase Your Campaign Success
Prepare specific examples of successful Meta Ads and PPC campaigns you've managed. Highlight the strategies you implemented, the challenges you faced, and the results achieved. This will show your potential employer that you can deliver measurable growth.
✨Understand Their Vision
Research The Converters Home Improvement Group and their expansion plans. Familiarise yourself with their brands and recent campaigns. This knowledge will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills in a fast-paced environment. Prepare to discuss how you would handle specific challenges related to digital marketing or lead generation. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
