Salary: £40,000 – £45,000 Basic Salary + Commission & Performance Bonus
Location: Dunfermline, Fife
Job Type: Full-Time
Lead the Growth of Scotland’s Most Ambitious Home Improvement Group
The Converters Home Improvement Group is one of Scotland’s fastest-growing home improvement businesses, operating multiple specialist brands including:
- The Conservatory Converters
- The Garage Converters
- Media Walls Scotland
- The Blind & Shutter Company Scotland
- NEW The Window & Door Converters
- NEW The Home Extension Company
With ambitious plans to become Scotland’s leading home improvement group, we’re seeking an exceptional Head of Sales & Marketing to help increase revenues, build and manage high-performing teams, and drive customer acquisition across all of our brands.
This is a senior leadership position reporting directly to the Group Directors and management team which offers the opportunity to play a key role in shaping the future of a rapidly expanding business.
The Opportunity
We’re looking for a commercially minded leader who understands both sales and marketing and can create a seamless customer journey from lead generation, CRM management and pipeline through to conversion and customer retention.
You’ll be responsible for building and managing our sales and marketing functions, increasing lead volumes, improving conversion rates, developing reporting systems, and driving overall revenue growth.
This role would suit someone with experience in home improvements, construction, property, retail, direct-to-consumer sales, or a fast-paced growth business with modern digital sales and marketing knowledge.
Key Responsibilities
- Manage the Group’s sales processes across all brands
- Follow up unsold surveys with comms and nurturing flows
- Negotiate with our customers to land the saleMonitor and report on sales performance and KPIs
- Improve lead-to-sale conversion rates
- Manage forecasting, reporting and pipeline activity
- Support our digital team execute group-wide marketing strategies
- Work closely with external agencies and internal teams
- Improve brand awareness across Scotland
- Drive customer acquisition and retention strategies
- Analyse marketing performance and customer data
- What We’re Looking For
- Experience with CRM's, workflows and automations
- Strong commercial and financial awareness
- Experience managing KPIs and performance reporting
- Strong communication and presentation skills
Highly Desirable
- Experience within home improvements, construction, property or related B2C sectors
- Digital and direct marketing knowledge
- Experience managing multi million pounds annual sales targets
What Success Looks Like
Within your first 12 months, you’ll be expected to:
- Help develop a modern automated sales and marketing system within our CRM
- Increase qualified lead generation across all brands
- Implement improved reporting and forecasting systems
- Deliver measurable revenue growth across the group
What We Offer
- £40,000 – £45,000 basic salary depending on experience
- Commission on sales
- Attractive performance bonus structure
- Geniune career path plan
- Opportunity to shape and lead one of Scotland’s most exciting home improvement growth businesses
Head Of Sales & Marketing in Dunfermline employer: The Converters Home Improvement Group
The Converters Home Improvement Group is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in Dunfermline, employees benefit from competitive salaries, performance bonuses, and ample opportunities for professional growth within the company, making it an ideal place for those looking to make a meaningful impact in the marketing field.
Contact Details:
The Converters Home Improvement Group Recruitment Team
