Head of Sales and Marketing in Dunfermline

The Converters Home Improvement Group is one of Scotland's fastest-growing home improvement businesses, operating multiple specialist brands including:

• The Conservatory Converters
• The Garage Converters
• Garden 2 Room
• Media Walls Scotland
• The Blind & Shutter Company Scotland
• The Window & Door Converters
• The Home Extension Company

With ambitious plans to become Scotland's leading home improvement group, we're seeking an exceptional Head of Sales & Marketing to lead our growth strategy, increase revenues, build high-performing teams, and drive customer acquisition across all brands. This is a senior leadership position reporting directly to the Group Directors and offers the opportunity to play a key role in shaping the future of a rapidly expanding business.

We're looking for a commercially minded leader who understands both sales and marketing and can create a seamless customer journey from lead generation through to conversion and customer retention. You'll be responsible for building and managing our sales and marketing functions, increasing lead volumes, improving conversion rates, developing reporting systems, and driving overall revenue growth. This role would suit someone with experience in home improvements, construction, property, retail, direct-to-consumer sales, or a fast-paced growth business.

Key Responsibilities

• Sales Leadership
  • Lead and manage the Group's sales teams across all brands
  • Develop and implement sales strategies to drive revenue growth
  • Recruit, train and mentor sales consultants and managers
  • Monitor sales performance and KPIs
  • Improve lead-to-sale conversion rates
  • Manage forecasting, reporting and pipeline activity
  • Create a culture of accountability and high performance
• Marketing Leadership
  • Develop and execute group-wide marketing strategies
  • Oversee lead generation campaigns across Meta, Google, SEO, email and traditional media
  • Manage marketing budgets and return on investment
  • Work closely with external agencies and internal teams
  • Improve brand awareness across Scotland
  • Drive customer acquisition and retention strategies
  • Analyse marketing performance and customer data
  • Launch and grow new brands within the group
• Strategic Leadership
  • Work directly with Directors to shape business growth plans
  • Identify new market opportunities and revenue streams
  • Implement CRM and reporting systems
  • Help develop sales and marketing dashboards
  • Drive innovation, automation and AI adoption

What We're Looking For

Essential

• Proven experience leading sales teams
• Proven experience managing marketing campaigns and budgets
• Strong commercial and financial awareness
• Experience managing KPIs and performance reporting
• Exceptional leadership and people management skills
• Data-driven decision maker
• Strong communication and presentation skills
• Experience developing growth strategies

Highly Desirable

• Experience within home improvements, construction, property or related sectors
• CRM experience (Go High Level, HubSpot, Salesforce or similar)
• Digital and direct marketing expertise
• Experience managing multi million pound annual sales targets
• Experience building and scaling teams

What Success Looks Like

Within your first 12 months, you'll be expected to:

• Increase qualified lead generation across all brands
• Improve sales conversion rates
• Build a high-performing sales culture
• Implement improved reporting and forecasting systems
• Support the launch and growth of new business divisions
• Deliver measurable revenue growth across the group

What We Offer

• £40,000 – £50,000 basic salary depending on experience
• Attractive performance bonus structure
• Potential profit share opportunities
• Genuine board-level progression opportunities
• Opportunity to shape and lead one of Scotland's most exciting home improvement growth businesses

If you're an ambitious sales and marketing leader looking for a career-defining opportunity, we'd love to hear from you. Please apply with your CV and a covering letter outlining your leadership experience, sales and marketing achievements, examples of growth you've delivered, and why you're interested in joining The Converters Home Improvement Group.

Join us and help build Scotland's leading home improvement group.