Manager, Social Media, House & Garden in London

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, GQ, The New Yorker, Condé Nast Traveler, Allure, AD, Bon Appétit and Wired, among others.

We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms. Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday). We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture.

House & Garden is looking for a strategic Social Media Manager to lead our day-to-day social presence and help grow our audiences across Instagram, Pinterest, TikTok, Facebook and other relevant platforms. This is a role for someone with a strong visual eye and analytical mind, who understands how to turn beautiful editorial content into engaging, platform-native storytelling. You will help shape how House & Garden looks and feels across social, while developing new ways to grow our audience and deepen engagement.

You’ll work closely with the editorial, digital and strategy team curating content around our homes, decoration, gardens and lifestyle coverage. Photo and video editing experience is advantageous.

What will you be doing?

• Own the day-to-day social publishing, scheduling and optimisation across key platforms.
• Report regularly on performance, looking at results by platform, format and content type, and turn these insights into clear recommendations.
• Develop clear content pillars and recurring social franchises that create a consistent and engaging mix of content.
• Select, edit and adapt photography, video and editorial assets for different platforms.
• Help define and evolve House & Garden’s distinctive visual identity across social, with a particular focus on photography, composition and overall aesthetic.
• Create and develop social-first formats including Reels, TikToks, carousels, Stories and posts.
• Work with editors to identify stories with strong social potential.
• Build and manage the social content calendar around editorial priorities, seasonal moments and key events.
• Identify trends and new platform opportunities that feel relevant to the House & Garden brand.
• Develop ideas to grow followers, engagement, saves and shares, while building a loyal and engaged audience.
• Use social data and audience insight to understand what is working and where there are opportunities to improve.
• Test new ideas, formats and approaches and use the results to continually refine the social strategy.

About You

• Proven experience managing social media for a visual, editorial, lifestyle or premium brand.
• A highly developed visual eye and strong understanding of photography, aesthetics and visual storytelling.
• A track record of growing social audiences and increasing engagement.
• Strong knowledge of all social media platforms and an understanding of how content needs to change across platforms.
• Confident creating and editing social-first video and visual assets.
• Proficient at using content creation apps like Canva, Capcut and other relevant content editing (static and video) tools.
• Excellent copywriting skills and strong editorial judgement.
• Comfortable working with analytics and using data to inform creative and social strategy.
• Able to develop content pillars, franchises and ideas that audiences return to.
• Highly organised, proactive self-starter and comfortable managing multiple projects and deadlines.
• A genuine passion for interiors, gardens and design.

What benefits do we offer?

• 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
• You’ll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.
• We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Condé Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme.
• We’re a dog-friendly office, plus you’ll enjoy discounts and magazine subscriptions, keeping you up to date with all things Condé Nast.
• We encourage personal and professional growth through the Condé Nast Learning Hub, where you’ll find an extensive portfolio of learning courses and training, available in local languages.
• Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile. Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.