Director, European CRM & Segmentation in London

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Location: London, GB

Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday). We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture.

The Role

You’ll join the European Consumer Revenue team which is responsible for driving direct-to-consumer (DTC) revenue for all Condé Nast’s brands, to include revenue streams such as newsstands & subscriptions, memberships, consumer products such as the Vogue Festive Calendar, as well new and developing DTC propositions. This role is based in our London office.

What will you be doing?

• Reporting into the Executive Director, Consumer Revenue, you will lead a data-driven customer engagement strategy and execution across all European markets for print subscriptions, digital subscriptions, consumer products and any editorial collaborations.
• Your KPIs will be engagement (open rate, CTR, active users by segment), churn and CLV, product sales, revenue and the adoption of CRM and MarTech tools (TD and Iterable).
• You will be an expert in setting up and operating a CDP (experience with Treasure Data highly preferable), working with the Customer Data Product Team and Legal to drive data quality assurance and GDPR compliance, as well as setting up valuable micro-segmentations.
• You will design and launch personalised, multi-channel campaigns (email, push) targeting key customer segments, optimising customer acquisition, retention, lifetime value, and campaign performance, as well as automating campaigns and driving operational efficiencies where possible.
• You will work closely and effectively with the European Performance Marketing Director to create the best end-to-end campaigns to drive performance and hit revenue targets, as well as establishing a high-performing culture among your teams.
• You will create test and learn programmes, based on customer segmentations using behavioral, demographic and value-based insights to drive revenue growth.
• You will deliver the operations plan that ensures best practice is adhered to across all markets.
• You will collaborate with local marketing teams across Europe to tailor the central strategy to market-specific needs.
• You will also collaborate closely with global teams to leverage best practices and ensure their effective implementation across European teams.
• You will coach and develop a team of three direct reports.
• You will help set the culture of being curious, creative and analytical to those in your team and the cross-functional teams you work with.
• You will keep abreast of industry trends, benchmarks and new technology, identifying any new opportunities and ensuring your strategy aligns with best-in-class practices.

Who you are:

• An enthusiastic, driven and experienced marketing professional with 10+ years experience in CRM management, as well CDP set up and optimisation, leveraging of analytics platforms and content management systems.
• Must have hands-on experience in international or European markets, managing both in-person and virtual teams.
• You will have a demonstrable track record in setting and developing a MarTech suite that enables automation, data integration and campaign management.
• This will include not just implementing SaaS solutions, but additionally developing bespoke enhancements to maximise business impact/deliver competitive advantage.
• This will be at a multi-channel level (email, web personalisation, SMS, in-app, social, etc).
• Excellent commercial acumen who has a track record of strong performance across several channels including subscriptions and digital through a comprehensive strategy for owned marketing channels.
• Highly strategic, analytic and curious thinker who constantly strives for more revenue and efficiencies through data-driven hypotheses.
• Embraces change with the ability to be flexible on pre-existing theories, plans or ways of working.
• Comprehensive understanding of customer loyalty and retention strategies and good knowledge of the best current marketing technologies available.
• Strong management & leadership skills with the ability to prioritise own time and time of the team, thrives on accountability and ownership and appreciates the importance of team development.
• Experience managing a team of at least two direct reports.
• An impressive collaborator with strong influencing skills.
• Excellent presentation skills, ensuring the approach is tailored appropriately for the stakeholders.
• Resourceful, innovative and enjoys working under pressure.

What benefits do we offer?

• 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
• You’ll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.
• We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Condé Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme.
• We’re a dog friendly office, plus you’ll enjoy discounts and magazine subscriptions, keeping you up to date with all things Condé Nast.
• We encourage personal and professional growth through the Condé Nast Learning Hub where you’ll find an extensive portfolio of learning courses and training, available in local languages.
• Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile. Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.