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- Tasks: Lead a nationwide Brand Ambassador programme and manage exciting events across the UK.
- Company: Join a fast-growing food and beverage brand with a thriving subscription model.
- Benefits: Enjoy private healthcare, remote work options, and a generous learning budget.
- Why this job: Be part of a mission-driven team that values customer experience and growth.
- Qualifications: Experience in field sales or ambassador programmes is essential; strong leadership skills are a must.
- Other info: Opportunities for volunteer days and exclusive employee discounts available.
The predicted salary is between 40000 - 60000 £ per year.
Sales Manager and Events Manager- (Food & Beverage Industry)
Nottinghamshire
£50,000
We\’re partnering with a fast-growing, innovative business in Nottingham that has rapidly scaled its subscription model to thousands of happy customers across the UK. With bold ambitions to expand further, they\’re looking for a talented UK Event Sales Manager to drive customer acquisition through events and brand ambassador activity.
This is a fantastic opportunity for someone with a strong background in subscription-based businesses who understands how to convert in-person interactions into long-term loyal customers.
The Role
You\’ll be responsible for building, managing, and scaling a nationwide Brand Ambassador programme – ensuring the team is in the right places, saying the right things, and delivering unforgettable customer experiences.
This role blends strategy with hands-on execution: from event planning and logistics to coaching sales teams and optimising ROI. You\’ll work cross-functionally with marketing, operations, and finance teams to maximise event impact and drive subscriptions at scale.
Key Responsibilities
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Lead and grow a nationwide freelance Brand Ambassador programme
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Manage end-to-end planning, logistics, and delivery of events across the UK
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Recruit, onboard, and coach Brand Ambassadors to hit ambitious subscription targets
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Set, track, and optimise sales performance and conversion metrics
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Safeguard brand standards and customer experience at events
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Build processes and workflows to support field sales effectiveness
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Analyse performance data to identify new growth opportunities
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Partner with Finance to manage budgets, forecast ROI, and report on P&L
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Align with Marketing and Growth teams to drive consistent messaging and acquisition outcomes
What We\’re Looking For
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Proven experience in field sales or ambassador programmes within subscription-based businesses (DTC experience highly desirable)
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A commercial mindset – comfortable managing targets, ROI, and budgets
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Strong leadership skills with experience managing remote or freelance teams
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Organisational strength with a hands-on, solutions-focused approach
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Excellent communication and interpersonal skills in fast-paced environments
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Passion for delivering outstanding customer experiences
What\’s On Offer
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Private healthcare including comprehensive coverage
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Annual Learning & Development budget
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Annual wellbeing allowance
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Up to 2 weeks remote working abroad per year (selected roles)
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Quarterly team events and monthly recognition initiatives
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Volunteer days and opportunities to join subsidised social/sports groups
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Exclusive discounts for employees, family, and friends
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Additional flexible perks including birthday leave and holiday buy-back options
If you\’re ready to bring your leadership and sales skills to a mission-led food brand with serious growth potential, we\’d love to hear from you.
Reach out to Gemma at The Collective Network for a confidential chat.
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Sales and Events Manager employer: The Collective Network
Contact Detail:
The Collective Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Events Manager
✨Tip Number 1
Network with professionals in the food and beverage industry, especially those involved in subscription models. Attend relevant events or webinars to connect with potential colleagues and learn about industry trends.
✨Tip Number 2
Familiarise yourself with successful Brand Ambassador programmes. Research case studies or reach out to individuals who have successfully managed similar initiatives to gain insights into best practices.
✨Tip Number 3
Prepare to discuss your experience in managing remote teams. Think of specific examples where you led a team to achieve sales targets, as this will demonstrate your leadership skills during any interviews.
✨Tip Number 4
Stay updated on the latest marketing strategies that drive customer acquisition in subscription-based businesses. Being knowledgeable about current trends will help you stand out as a candidate who can contribute to the company's growth.
We think you need these skills to ace Sales and Events Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and events management, particularly within subscription-based businesses. Use specific examples that demonstrate your success in driving customer acquisition and managing teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the food and beverage industry and your understanding of brand ambassador programmes. Mention how your skills align with the company's goals and how you can contribute to their growth.
Highlight Leadership Experience: Emphasise any previous roles where you managed remote or freelance teams. Provide examples of how you coached team members to achieve targets and improved sales performance through effective leadership.
Showcase Communication Skills: In your application, illustrate your excellent communication and interpersonal skills. Share instances where you successfully navigated fast-paced environments and delivered outstanding customer experiences at events.
How to prepare for a job interview at The Collective Network
✨Showcase Your Experience
Be prepared to discuss your previous roles in field sales or ambassador programmes, especially within subscription-based businesses. Highlight specific examples where you successfully drove customer acquisition and built strong relationships.
✨Demonstrate Leadership Skills
Since the role involves managing a freelance team, be ready to share your experiences in leading remote teams. Discuss how you motivate and coach others to achieve ambitious targets, as this will be crucial for the hiring company.
✨Understand the Brand
Research the company's mission and values, particularly their approach to customer experience in the food and beverage industry. Be prepared to explain how you can align your strategies with their brand standards and enhance customer interactions.
✨Prepare for Data-Driven Discussions
Familiarise yourself with key performance metrics relevant to sales and events. Be ready to discuss how you have used data to optimise ROI and identify growth opportunities in past roles, as this will demonstrate your commercial mindset.
