At a Glance
- Tasks: Transform complex products into compelling market stories and support sales teams.
- Company: Established international manufacturer with a focus on technical B2B markets.
- Benefits: Competitive salary, hybrid work flexibility, and employee ownership opportunities.
- Other info: Opportunity for career growth in a dynamic, employee-owned company.
- Why this job: Join a senior role with direct influence on market strategies and product launches.
- Qualifications: Experience in technical B2B environments and strong product marketing skills.
Can you take a technically complex product and make the market understand exactly why it should buy it? That’s the challenge here. I’m recruiting a Senior Product Marketing Manager for an established international manufacturer operating across highly technical B2B markets. This is not a broad “Head of Marketing” role and it isn’t about simply running campaigns. The majority of your time will be spent much closer to Product, Sales and the customer:
- Defining product positioning, messaging and value propositions
- Translating technical features into compelling commercial benefits
- Creating battlecards, pitch decks, product guides and sales enablement tools
- Building a structured view of competitors, pricing, strengths and weaknesses
- Helping sales teams and international channel partners win more business
- Developing propositions for new sectors and international markets
- Leading the go-to-market activity around new product launches
- Turning customer, dealer and lost-deal insight into commercial action
You’ll also have ownership across areas such as trade PR, LinkedIn, industry content and exhibitions – but product marketing and commercial growth are at the heart of this role. I’m particularly interested in speaking with people from technical B2B, engineering, manufacturing, electronics, telecoms, industrial technology or similarly complex product environments. Experience working with dealers, distributors or channel partners would be a major advantage. The business operates internationally, designs and manufactures its own products and has been established for more than 30 years. It’s also employee-owned, giving people within the business the opportunity to share in the long-term value they help create. You’ll be joining in a senior, highly visible position with direct exposure to the leadership team and genuine scope to influence how the business goes to market.
£80,000–£90,000
Elstree, Hertfordshire
International remit
Senior, commercially focused role
Hybrid flexibility following probation
Interested? Message me directly for a confidential conversation. And if you know someone who lives and breathes technical products, positioning and go-to-market, I’d be very interested in an introduction.
Senior Product Marketing Manager employer: THE COLLECTIVE NETWORK LIMITED
Join a dynamic engineering business in Bedford that values your growth and offers a clear pathway from recruitment to broader HR roles. With a supportive work culture, you'll enjoy 26 days of holiday, a matched pension scheme, private medical insurance, and a share incentive plan, all while taking ownership of the recruitment function and collaborating with experienced professionals. This is an excellent opportunity for those looking to make a meaningful impact in their career while enjoying a rewarding work environment.
Contact Details:
THE COLLECTIVE NETWORK LIMITED Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THE COLLECTIVE NETWORK LIMITED and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THE COLLECTIVE NETWORK LIMITED are looking for.
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We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THE COLLECTIVE NETWORK LIMITED. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THE COLLECTIVE NETWORK LIMITED:Show us that you’ve done your homework! In your application, briefly mention what you admire about THE COLLECTIVE NETWORK LIMITED’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THE COLLECTIVE NETWORK LIMITED
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THE COLLECTIVE NETWORK LIMITED will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At THE COLLECTIVE NETWORK LIMITED, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
