At a Glance
- Tasks: Lead hydration brand strategies and collaborate globally to drive business growth.
- Company: Join The Coca-Cola Company, a global leader in beverages with a positive impact.
- Benefits: Competitive salary, health benefits, and opportunities for professional development.
- Other info: Dynamic role with the chance to influence global marketing strategies.
- Why this job: Be part of a mission to innovate and create a World Without Waste.
- Qualifications: Experience in brand strategy and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non‑alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You’ll Do for Us
- Collaborate with Global
- Drive collaboration for a Global Networked Organization
- Play as the 'voice' of the OU to inform, influence and update Global
- Keep regular interaction with Global team to influence and align strategies based on insights, key trends, business performance
- Scan, share and steel with pride best practices coming from Global or other OUs
- Influence Global to guarantee best marketing and further generate synergies
- Develop portfolio/brands strategy for the Operating Unit
- Lead and create value for the Operating Unit through the development of the existing core hydration brand and portfolio strategies.
- Develop EU portfolio and brand strategy for LRP expansion into the active hydration whitespace.
- Partner with EU system stakeholders to align the growth plan, portfolio and execution priorities
- Provide leadership in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination for the category
- Focus on business growth strategies and brand plans definition, to ensure volume/business profit/market share growth in the short, medium and long term
- Be responsible for integrated marketing plan and programs in collaboration with the IMX team
