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For Companies At a Glance
- Tasks: Lead the integration of a transformative marketing system and drive cultural change.
- Company: Join Coca-Cola, a global leader in marketing innovation.
- Benefits: Influence billions in marketing investments and enjoy career growth opportunities.
- Why this job: Be at the forefront of marketing transformation and collaborate globally.
- Qualifications: 10-15 years in strategy or marketing; strong analytical and leadership skills required.
- Other info: Work in a dynamic environment with a focus on continuous learning.
The predicted salary is between 100000 - 150000 ÂŁ per year.
Overview
The Coca‑Cola Company is transforming marketing and trade investments with Fuelight 360, a proprietary system that provides a single source of truth for financial outcomes, customer impact, and consumer recruitment. The Business Integration Lead (also known as Global Integration Lead) will lead a team to embed Fuelight 360 into the System’s way of working, ensuring adoption and delivering measurable outcomes. As part of the Global Resource Allocation Leadership team, the role drives cultural, operational, and process changes necessary to integrate the platform and sustain value.
Responsibilities
- Work with System leaders and users in markets to embed Fuelight into day‑to‑day processes and drive adoption of key decision routines such as the Monthly Business Review and media campaign pre‑execution planning.
- Design, document and drive lasting process, role and mindset shifts across how the System does marketing.
- Collect user feedback on actionability, value add and delightfulness; formulate product enhancement and update requests for the product backlog to achieve well‑defined success criteria.
- Partner with the Fuelight Product Manager to solicit user input on the product backlog and discovery of new product features.
- Identify and onboard additional users and leadership teams in existing and new markets, OUs and Bottler organizations as the Fuelight product is launched across capabilities, functions and geographies.
- Drive ongoing senior leadership sponsorship and accountability by preparing and facilitating effective decision‑making forums.
- Network with other marketing, strategy, operations, finance and resource‑allocation capabilities to identify and unlock synergies that drive improved System outcomes while simplifying user experiences.
Qualifications
- 10–15 years of experience in strategy, marketing, commercial, operations or finance.
- Deep familiarity with the Coca‑Cola System and understanding of growth drivers; experience owning a P&L for a market or brand is a plus.
- Track record of successfully leading transformation initiatives.
- Strong analytical skills with ability to interpret data and translate it into actionable insights and strategic recommendations.
- Working knowledge of best practices on portfolio management, resource allocation and performance‑measurement solutions (MVA/MMM) is a plus.
- Experience driving business growth as a System (e.g., Franchise GM) and good knowledge of the marketing and shopper environment including sales, media, and trade data.
- Strong project‑management experience and ability to work in a diverse cultural environment; efficient communicator and influencer at all levels.
- Excellent people and leadership skills with experience collaborating with cross‑functional teams.
- Bachelor’s degree in Business, Marketing, Data Analytics, Business Science, Finance or a related field required; Master’s degree preferred.
- Proven ability to build and leverage relationships with key business partners and coach and influence across all levels of an organisation.
- Highly curious, makes bold decisions, thrives in a fast‑paced, collaborative environment and is comfortable executing through ambiguity.
Benefits
- Impact at scale: influence the allocation of billions of dollars in strategic marketing investments.
- Innovation: be at the forefront of the company’s marketing and business analytics transformation.
- Collaboration: work closely with global stakeholders at all levels, delivering measurable outcomes.
- Career growth: join an innovative organisation that invests in leadership development, continuous learning and global collaboration opportunities.
- Leadership: hone your ability to inspire a team to challenge their ways of doing things differently.
Location & Travel
United Kingdom – London. Travel required: 0 %–25 %. Relocation provided: Yes.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Senior Director, Global Resource Allocation employer: The Coca-Cola Company
Contact Detail:
The Coca-Cola Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Global Resource Allocation
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Coca-Cola or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by understanding the Fuelight 360 system inside out. Show us that you’re not just familiar with the role but also passionate about how it can transform marketing strategies at Coca-Cola.
✨Tip Number 3
Practice your storytelling skills! We want to hear about your past experiences and how they relate to the role. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them memorable.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you on their radar and show us that you’re genuinely interested in the position. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Senior Director, Global Resource Allocation
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in strategy, marketing, and operations. We want to see how your background aligns with the role of Global Integration Lead and the specific responsibilities outlined in the job description.
Showcase Your Leadership Skills: Since this role involves leading a team and driving transformation initiatives, be sure to emphasise your leadership experience. Share examples of how you've successfully managed cross-functional teams and influenced decision-making at all levels.
Highlight Analytical Abilities: We’re looking for someone with strong analytical skills, so don’t shy away from showcasing your ability to interpret data and translate it into actionable insights. Include any relevant metrics or outcomes from your previous roles that demonstrate your impact.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at The Coca-Cola Company
✨Know Your Stuff
Make sure you’re well-versed in the Coca-Cola System and its growth drivers. Brush up on your knowledge of marketing, operations, and finance, especially how they relate to resource allocation. This will help you speak confidently about how you can drive transformation initiatives.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading cross-functional teams and driving cultural changes. Be ready to discuss how you've influenced decision-making processes and facilitated effective forums in previous roles. This is key for a Senior Director position!
✨Be Data-Driven
Since the role involves interpreting data and translating it into actionable insights, come prepared with examples of how you've used analytics to inform strategic decisions. Discuss any experience you have with portfolio management or performance measurement solutions, as this will be a big plus.
✨Engage with Questions
Don’t just wait for questions to be thrown at you; prepare thoughtful questions that show your curiosity about the Fuelight 360 system and its integration. This demonstrates your proactive mindset and genuine interest in the role and the company’s future.