At a Glance
- Tasks: Lead brand activation and deliver impactful initiatives for UEFA EURO 2028.
- Company: Join a dynamic marketing team at UEFA, shaping major brand experiences.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate across teams and thrive in a fast-paced, innovative setting.
- Why this job: Make your mark on a high-visibility event and drive brand success.
- Qualifications: 6-8 years in brand management with strong project management skills.
The predicted salary is between 56250 - 68750 £ per year.
Overview
As Senior Manager, Brand Management for EURO2028, you will lead local brand activation and end-to-end delivery of brand initiatives in GB&I.
You will work within a fast-paced marketing team, turning insights into impactful executions across channels while aligning with brand identity.
You’ll partner with cross-functional teams to drive cohesive plans and measured impact.
This is an opportunity to shape high-visibility brand experiences in a major market and contribute to growth with data-driven, creative activation.
Responsibilities
- Lead end-to-end execution cycles for brand plans, managing timelines, approvals, budgets, and asset delivery
- Develop and implement activation plans across paid, owned, and earned channels
- Coordinate with cross-functional teams (Commercial, RGM, Insights, Shopper, Finance, Legal, bottlers) to ensure alignment and integration
- Provide clear briefs to agencies and ensure high-quality output from creative, digital, and experiential partners
- Monitor KPIs (NR, GP, brand health, distribution, penetration, campaign effectiveness) and use insights to refine activity
- Lead post-campaign evaluations to capture learnings and improve future execution
- Foster autonomy and effective decision-making within established frameworks; coach junior contributors
- Maintain operational excellence, attention to detail, and accountability across brand activities
- Key requirements
- Bachelor’s degree required
- 6–8 years in brand management or marketing activation (end-to-end delivery)
- Strong understanding of consumer insights, brand development, and multi-channel activation
- Ability to interpret data and insights to inform execution
- Strong collaboration with cross-functional teams (Commercial, RGM, IMX, Shopper, Finance, bottlers)
- Excellent project management and ability to handle multiple workstreams
- Strong communication, influencing, and stakeholder management skills
- Experience in fast-paced, matrixed environments with multiple stakeholders
- Self-starter with entrepreneurial mindset and problem-solving abilities
- Cross-functional and cross-geographical collaboration preferred
- Collaboration
- Communication
- Stakeholder management
- Brand Strategy
- Omnichannel Interactions
- Data Insights
UEFA EURO 2028 Senior Manager, Brand Management in London employer: The Coca-Cola Company
At The Coca-Cola Company, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters curiosity and continuous learning. As a Senior Manager in Insights based in London, you'll have the opportunity to work with iconic brands while collaborating with diverse teams across Europe, driving impactful consumer insights that shape our marketing strategies. We are committed to your professional growth, providing a supportive environment where your contributions are valued and rewarded, alongside competitive benefits and a strong focus on inclusivity.
