At a Glance
- Tasks: Lead innovative media strategies that connect brands with consumers in a tech-driven world.
- Company: Join Coca-Cola, a global leader committed to growth and connection.
- Benefits: Competitive salary, comprehensive benefits, and a culture of continuous learning.
- Other info: Be part of a diverse team that values curiosity, empowerment, and agility.
- Why this job: Shape the future of media and drive impactful change in a dynamic environment.
- Qualifications: Experience in digital marketing, data-driven strategies, and emerging technologies.
The predicted salary is between 63000 - 77000 £ per year.
At The Coca-Cola Company, we believe that growth is powered by connection—and today, media is one of the most important engines of that connection. As consumers navigate an increasingly fragmented and technology-driven world, our challenge is clear: evolve beyond traditional practices and redefine how brands engage within an AI-powered, commerce-led ecosystem. As Senior Director, Global Connected Media Strategy, you will be the architect of media strategies that position our brands at the forefront of cultural and technological relevance. This role is not about incremental change—it is about shaping what media looks like for the decade ahead.
By harnessing data, consumer intelligence, and emerging technologies such as AI, agentic workflows, and generative systems, you will craft global frameworks that connect people to our brands in powerful, measurable ways. This is a role for a growth-minded, future-focused leader who thrives on complexity, innovation, and impact. If you can imagine a world where media serves as a seamless link among content, commerce, and culture—and if you’re ready to turn that vision into scalable reality—this is the opportunity to make it happen.
The successful candidate will future proof our brand communication strategies through Owned, Earned, Shared, Paid media, ensuring continued relevance in a rapidly evolving consumer and technology landscape. By challenging the status quo and evolving beyond existing media practices, this leader will lead and harness media as a growth driver enabled by agentic solutions, data, culture, commerce, and innovation to create globally scalable media frameworks. The role will strengthen how brands connect with consumers today while building the media capabilities required for the decade ahead.
The candidate to this role is a curious and future-focused change leader responsible for redefining how media drives growth in an increasingly AI-powered, creator lead and commerce connected ecosystem.
What You’ll Do for Us:
- Shape the future of Connected Media Model Strategy as an engine of brand/company growth.
- Support the development of the global media vision to strengthen brand relevance and ensure brands remain contemporary and culturally connected in a rapidly changing consumer, technology, and Agentic era.
- Challenge established thinking and identify new opportunities supporting consumer exposure, engagement and transaction.
- Work with Global Category Presidents to translate business priorities into scalable growth systems that seamlessly integrate media, creators, retail media, commerce, technology, and consumer experiences to deliver measurable business outcomes.
- Champion the adoption of AI, agentic solutions, creator ecosystems, commerce-enabled media, and emerging technologies to redefine how consumers connect with brands.
- Drive experimentation and innovation that stretches beyond traditional media practices and organizational comfort zones.
- Transform audience intelligence, behavioural insights and cultural understanding into actionable growth opportunities.
- Partner with media, creative, digital, influencer, commerce, and technology partners to co-create audience base, data driven, integrated, future-ready connected communication strategic ecosystems.
- Ensure all partners work toward a cohesive strategic vision that strengthens consumer connections and delivers short and long term business impact.
- Translate global media strategies into clear frameworks, playbooks, and capabilities that can be effectively cascaded across Operating Units.
- Ensure a balance between global consistency and local relevance, embedding and scaling best practices across the organization.
Ideal Candidate Profile
The successful candidate is:
- Consumer Obsessed: Starts with people, behaviours and culture. Understands how evolving consumer needs create growth opportunities.
- Data Driven: Makes decisions through data driven insights, evidence, experimentation and measurable outcomes.
- AI & Technology Native: Deep curiosity and understanding of AI, LLMs, agentic systems and emerging technologies.
- Growth Oriented: Connects media, consumer insights, technology and commercial outcomes.
- Change Leader: Acts as a catalyst for transformation rather than simply adapting to it.
- Agile & Collaborative: Thrives in fast-moving environments.
- Influential Communicator: Able to inspire action and gain commitment from senior leaders.
Required Expertise
- Experience in digital-first, growth-oriented businesses, driving revenue through influencer marketing and commerce solutions.
- Backgrounds in entrepreneurial companies are preferred.
- Audience-First Planning/Consumer data strategy.
- Influencer and creator ecosystem.
- Retail Media and commerce/social commerce ecosystem.
- Data-Driven Marketing and consumer intelligence.
- AI and Marketing Applications.
- Agentic Workflows & Intelligent Automation.
- Large Language Models (LLMs) and Generative AI.
- Strong Expertise in Growth Media and Connections Strategy Development.
- Media Effectiveness.
- Strategic Influence.
- Agency Leadership & Integration.
- Advanced Analytics & Measurement.
- Emerging Technology Trends.
- Predictive Analytics.
Success Measures
- Drives sustainable category and brand growth via transformational, data driven and audience first, effective connected media strategies.
- Identifies and scales breakthrough growth opportunities from consumer, media and technology trends.
- Accelerates adoption of AI-enabled and agentic ways of working.
- Improves effectiveness, speed and quality of communications strategy making.
- Contributes to build stronger agency and partner ecosystems.
- Contributes to position the organization at the forefront of media, consumer and AI innovation.
- Supports in building the capabilities of the future both centrally and at a local level.
All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.
Senior Director, Global Connected Media Strategy in London employer: The Coca-Cola Company
The Coca-Cola Company is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With a strong commitment to employee growth, you will have access to extensive training and development opportunities, enabling you to thrive in your role as European ARTD Marketing Director. Located in vibrant markets across Europe, the company provides a unique chance to make a significant impact while enjoying a diverse and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Global Connected Media Strategy in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Coca-Cola Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Coca-Cola Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Coca-Cola Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Coca-Cola Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Global Connected Media Strategy in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Coca-Cola Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Coca-Cola Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Coca-Cola Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Coca-Cola Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Coca-Cola Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Coca-Cola Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
