At a Glance
- Tasks: Lead the strategy for retail media and performance marketing across Europe.
- Company: Join a dynamic team at IMX, shaping the future of media.
- Benefits: Competitive salary, annual incentives, and comprehensive benefits package.
- Other info: Collaborate with top brands and drive significant business growth.
- Why this job: Make a real impact in a fast-paced environment with innovative media strategies.
- Qualifications: 7-10 years in media or digital advertising with strong leadership skills.
The predicted salary is between 80000 - 120000 € per year.
The Media Director of performance & retail media is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape & excel in performance media. This role sits at the intersection of IMX and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for ‘Total Commerce’, looking beyond retail media into how retail and performance insights & data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
Responsibilities
- Media principles & partnerships: Develop & lead EU retail media strategy. Recommend channel & platform commitments to markets, tracking investment and performance against KPIs. Establish clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
- Commercial Integration: Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth. Converting commercial implications into media decisions and KPIs.
- Ecosystem Governance & performance: Own the ‘stack’ required to operate at scale, including data clean rooms, ad tech, and measurement frameworks. Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled. Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
- Cross-Functional Leadership: Act as the primary interface between MLT, IMX Leads, GMs & customer & Commercial teams to ensure retail media is integrated properly & complimentary to local market. Collaborate with E2E CX strategy teams, CCL, frontline marketing and bottling teams to ensure best practice is adopted. Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
- Transformation & best-practice scaling: Develop successful pilots and operationalize them in market, translate complex data into actionable enhancements and recommendations. Align and design the experimentation agenda. Identify and scale best practices from other OUs, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications & Experience
- 7–10 years of experience in media, digital advertising, or performance marketing roles, with increasing leadership responsibility.
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest).
- Significant experience working with media agencies and holding groups.
- Proven ability to negotiate large-scale, end-to-end solutions with partners.
- Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain.
- Strong communication, collaboration, and problem-solving skills.
- Ability to operate effectively in Agile, cross-functional IMX teams.
Location(s)
United Kingdom, City: London
Travel Required: 0% - 25%
Relocation Provided: No
Job Posting End Date: May 22, 2026
Director, Media in London employer: The Coca-Cola Company
At IMX, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our London office provides employees with unique opportunities for growth in the fast-paced media landscape, supported by comprehensive benefits and a commitment to professional development. Join us to be part of a forward-thinking team that values creativity and strategic insight, driving impactful results in the retail media space.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Media in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements and projects related to media and performance marketing. This is your chance to shine and demonstrate how you can add value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its media strategies. Be ready to discuss how your experience aligns with their goals, especially in retail media networks. Tailor your answers to show you understand their challenges and can offer solutions.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job!
We think you need these skills to ace Director, Media in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Media role. Highlight your experience in media, digital advertising, and performance marketing, especially focusing on how you've driven brand equity and conversion in past roles.
Showcase Your Leadership Skills:We want to see your leadership journey! Share examples of how you've led cross-functional teams and orchestrated successful media strategies. This is your chance to shine a light on your ability to negotiate large-scale solutions and drive results.
Demonstrate Your Knowledge of RMNs:Since this role is all about retail media networks, make sure to highlight your expertise with platforms like Amazon and Meta. Discuss any successful campaigns you've managed and how you used data insights to inform your strategies.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The Coca-Cola Company
✨Know Your Media Landscape
Before the interview, dive deep into the Retail Media Network (RMN) landscape. Familiarise yourself with key players like Amazon and Meta, and understand how they impact performance media. This knowledge will help you speak confidently about strategies and partnerships.
✨Showcase Your Leadership Experience
Prepare to discuss your past leadership roles in media and digital advertising. Highlight specific examples where you've successfully negotiated large-scale solutions or led cross-functional teams. This will demonstrate your capability to take on the Director role effectively.
✨Connect the Dots Between Media and Commercial Goals
Be ready to explain how media investments can drive commercial KPIs and business growth. Think of examples where you've aligned media strategies with broader business objectives, showcasing your understanding of the 'bottler' or 'franchise' model.
✨Bring Data Insights to Life
Since this role involves translating complex data into actionable insights, prepare to discuss how you've used data in previous roles. Share specific instances where your data-driven decisions led to successful media campaigns or improved performance metrics.
