At a Glance
- Tasks: Lead Coca-Cola's digital commerce strategy and drive growth across online platforms.
- Company: Join the iconic Coca-Cola Company, shaping the future of digital commerce.
- Benefits: Competitive salary, professional development, and opportunities for innovation.
- Other info: Collaborate with industry leaders and enjoy a dynamic work environment.
- Why this job: Make a real impact on how consumers experience Coca-Cola in the digital world.
- Qualifications: Experience in digital commerce and strong analytical skills required.
The predicted salary is between 90000 - 110000 £ per year.
At The Coca‑Cola Company, digital transformation is reshaping the way we connect with consumers and customers worldwide. As commerce moves increasingly online, we are accelerating growth through enhanced experiences, data‑driven decisions, and strong system collaboration. The Director, Digital Commerce will lead this charge at market level—translating our global digital vision into actionable strategies that drive value across online grocery, quick‑commerce, and away‑from‑home aggregator platforms.
This role sits at the intersection of commercial excellence, data innovation, and platform economics. You will serve as the orchestrator of Coca‑Cola’s digital system agenda, aligning the Company and bottling partners around shared priorities, unified performance metrics, and integrated investment choices. By embedding analytics and AI into every aspect of the digital business—from forecasting and pricing to conversion and retail media—you will help create an ecosystem that enables smarter, faster decisions and delivers sustainable growth at scale.
Ideal candidates combine strategic depth with digital fluency and operational precision. You understand the mechanics of eCommerce platforms and the importance of customer economics, while seeing data as a differentiator for commercial execution. This role provides the opportunity to influence how digital commerce evolves across Coca‑Cola’s European network while delivering predictable, measurable outcomes for the local market’s growth.
What You’ll Do for Us
- Lead the market’s Digital Commerce strategy and execution, aligning Coca‑Cola and bottling partners behind a unified growth agenda and an integrated performance plan.
- Embed data‑driven decision making across digital channels, moving from reporting into predictive analytics and insight‑led action.
- Establish joint business planning routines with the bottler for digital commerce, ensuring commercial alignment, execution excellence, and measurable return on investment.
- Drive system performance across online grocery, quick‑commerce, and aggregator platforms with clear accountability for volume, revenue, share, transactions, and profit.
- Develop and implement eRevenue Growth Management (eRGM) strategies that optimize pack‑price architecture, promotional effectiveness, and customer profitability across channels.
- Define and track eRetail Execution Drivers (eRED) metrics for digital platforms, balancing economic performance with system sustainability and customer partnership value.
- Collaborate closely on Retail Media planning and investment, ensuring consistent system decisions that maximize shopper engagement and conversion.
- Partner cross‑functionally with Marketing, Revenue Growth Management, Operations, and Finance to ensure digital commerce is embedded in all commercial decisions and routines.
- Incorporate advanced analytics, data science, and AI into forecasting, pricing, promotion, and assortment models to drive continuous improvement and efficiency.
- Accelerate digital innovation through test‑and‑learn pilots and partnerships, rapidly scaling proven methods across the market and throughout the European network.
- Cultivate senior relationships with bottling partners, retailers, aggregators, and eCommerce platforms to strengthen joint value propositions and influence digital retail evolution.
- Represent The Coca‑Cola Company externally in discussions with industry partners and associations, supporting our role in shaping next‑generation digital commerce practices.
- Model enterprise collaboration, accountability, and speed in all actions to enable the collective success of the Coca‑Cola system.
Requirements & Qualifications
- Bachelor’s degree in Business, Marketing, Digital Commerce, or related discipline; equivalent practical experience may be considered.
- Deep experience in Digital Commerce, eCommerce, or Omnichannel leadership roles, ideally with exposure to aggregator and digital platform ecosystems.
- Proven ability to apply data analytics, AI solutions, and predictive modeling to create measurable business growth and optimize performance.
- Strong commercial and financial acumen with experience managing tradeoffs across pricing, profitability, and customer engagement.
- Experienced in partnership management and system alignment, including joint planning and decision‑making within cross‑company networks.
- Skilled in Retail Media economics and activation, understanding how data and media investment shape conversion and shopper outcomes.
- Robust understanding of platform economics and eCommerce mechanisms across diverse digital subchannels.
- Demonstrated success in navigating complex stakeholder environments, influencing strategic outcomes through collaboration rather than formal authority.
- Exceptional communication and strategic thinking skills combined with a performance‑focused mindset.
- Comfort working in dynamic, fast‑moving digital environments with a continuous learning approach to emerging technologies and tools.
- Local market knowledge and proven ability to adapt global frameworks to national digital ecosystems.
- Willingness to travel up to approximately 25%.
What We’ll Do for You
- Provide scope to shape digital growth strategies that directly impact how consumers experience Coca‑Cola across multiple platforms and markets.
- Offer development opportunities across AI‑driven analytics, eCommerce architecture, and omnichannel leadership through regional network collaboration.
- Enable close collaboration with digital thought leaders and partners within Coca‑Cola’s European Digital Commerce Network to expand your capabilities and professional reach.
- Support continuous innovation through experimentation and scaling of proven digital initiatives, allowing real time impact in a fast‑evolving marketplace.
Skills: Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Pricing Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: November 18, 2026
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Director, Digital Commerce in London employer: The Coca-Cola Company
At The Coca-Cola Company, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters curiosity and continuous learning. As a Senior Manager in Insights based in London, you'll have the opportunity to work with iconic brands while collaborating with diverse teams across Europe, driving impactful consumer insights that shape our marketing strategies. We are committed to your professional growth, providing a supportive environment where your contributions are valued and rewarded, alongside competitive benefits and a strong focus on inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Digital Commerce in London
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like The Coca-Cola Company looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Director, Digital Commerce at The Coca-Cola Company, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Director, Digital Commerce in London
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at The Coca-Cola Company, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of The Coca-Cola Company and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at The Coca-Cola Company
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that The Coca-Cola Company might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at The Coca-Cola Company.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
