At a Glance
- Tasks: Lead and transform the Away From Home business with strategic initiatives and data-driven insights.
- Company: Join a dynamic company focused on innovation and growth in the food and beverage sector.
- Benefits: Competitive salary, annual incentives, and opportunities for professional development.
- Other info: Exciting role with travel opportunities and a focus on collaborative execution.
- Why this job: Make a real impact by driving commercial excellence and leveraging cutting-edge technology.
- Qualifications: Strong retail channel expertise and proven leadership in data and digital transformation.
The predicted salary is between 70000 - 90000 £ per year.
The AFH Commercial & Operations Lead is the enterprise co‑ordinator responsible for transforming and accelerating the Away From Home business in the market through a unified, insight‑driven, and execution‑focused system approach. This role executes the end‑to‑end AFH strategic agenda and ensures the Company and the bottler operate against a single, fully aligned 360 Integrated Activation (360IA) plan that drives availability, incidence, outlet penetration, equipment productivity, and profitable growth across all AFH segments.
What You’ll Do for Us
- Drive AFH Strategy, 360IA & System Alignment: Input the creation of ABP and long range AFH strategies, translating them into integrated roadmaps that connect portfolio, RGM, media, equipment, RTM, and in outlet activation across all AFH segments. Lead high impact strategic initiatives, including RTM design, recruitment channel expansion, category development, omnichannel execution, and data driven customer planning tailored for the AFH ecosystem. Act as the senior system integrator and influencer, aligning GM, Marketing, RGM, Finance, Digital, bottler, and key customers behind a unified AFH growth agenda.
- Drive AFH Commercial Execution Excellence: Lead commercial execution excellence for the AFH business in the market, accelerating system capabilities to predictive, insight‑led, and value‑driven models to grow availability, incidence, and Coolers/10k performance. Lead the development of a segmented equipment (cooler, vending, fountain and others) strategy, ensuring systemwide implementation with bottlers to maximize coverage, productivity, and outlet penetration. Embed RGM, financial modelling, and scenario planning into AFH decisions to optimize price pack architecture, customer profitability, and margin delivery.
- Track AFH Channel Performance & System KPIs: Own system AFH channel performance, jointly setting and monitoring system performance KBIs and leading mitigation and acceleration actions to deliver BP volume, revenue, and share targets. Govern AFH performance routines, ensuring they are insight driven, action oriented, and forward looking rather than reporting led. Maintain a predictive view of the competitive, channel, and regulatory environment using data and insights to proactively shape system responses.
- Lead Data, Digital & AI Enabled Transformation: Embed data, analytics, and AI across the AFH operating model, improving forecasting, outlet segmentation, equipment deployment, activation effectiveness, and execution quality. Leverage advanced analytics and AI to identify incremental revenue, margin, and execution opportunities across brands, packs, consumption occasions, and customer types. Champion a test–learn–scale culture, accelerating adoption of digital tools and analytics across the Company–bottler AFH system.
Experience & Capabilities
- Strong retail channel expertise, AFH preferred, with deep understanding of customer needs, RTM models, and execution levers. Skills developed on either the supplier or buyer side.
- Robust commercial, RGM, and financial skills, with experience using modelling and scenario planning to drive profitable, insight‑led decisions.
- Proven leadership in data‑, digital‑ and AI‑enabled transformation, embedding predictive analytics and digital tools into AFH planning, execution, and performance management.
- Demonstrated system leadership, influencing senior stakeholders across Company, bottler, and customer organizations to drive integrated end‑to‑end execution.
- Strategic and execution‑focused leader, able to translate strategy into predictable, high‑quality in‑market delivery.
- Exceptional communication and stakeholder management, with strong executive presence.
- In‑market experience preferred; franchise system or matrix leadership experience is beneficial.
Travel: Up to 25%.
Location(s): United Kingdom, London.
Travel Required: 0% – 25%.
Relocation Provided: No.
Annual Incentive Reference Value Percentage: 30.
AFH Commercial and Operations Lead in London employer: The Coca-Cola Company
The Coca-Cola Company is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With a strong commitment to employee growth, you will have access to extensive training and development opportunities, enabling you to thrive in your role as European ARTD Marketing Director. Located in vibrant markets across Europe, the company provides a unique chance to make a significant impact while enjoying a diverse and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land AFH Commercial and Operations Lead in London
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We think you need these skills to ace AFH Commercial and Operations Lead in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at The Coca-Cola Company, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at The Coca-Cola Company
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with The Coca-Cola Company’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
