At a Glance
- Tasks: Lead the strategy for retail media and performance marketing across Europe.
- Company: Join a dynamic team at IMX, shaping the future of media.
- Benefits: Competitive salary, annual incentives, and comprehensive benefits package.
- Other info: Collaborative culture with opportunities for growth and transformation.
- Why this job: Make a real impact in a fast-paced environment with innovative media strategies.
- Qualifications: 7-10 years in media or digital advertising with strong leadership skills.
The predicted salary is between 60000 - 80000 € per year.
The Media Director of performance & retail media is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape & excel in performance media. This role sits at the intersection of IMX and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for ‘Total Commerce’, looking beyond retail media into how retail and performance insights & data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
Responsibilities
- Media principles & partnerships: Develop & lead EU retail media strategy. Recommend channel & platform commitments to markets, tracking investment and performance against KPIs. Establish clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
- Commercial Integration: Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth. Converting commercial implications into media decisions and KPIs.
- Ecosystem Governance & performance: Own the ‘stack’ required to operate at scale, including data clean rooms, ad tech, and measurement frameworks. Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled. Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
- Cross-Functional Leadership: Act as the primary interface between MLT, IMX Leads, GMs & customer & Commercial teams to ensure retail media is integrated properly & complimentary to local market. Collaborate with E2E CX strategy teams, CCL, frontline marketing and bottling teams to ensure best practice is adopted. Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
- Transformation & best-practice scaling: Develop successful pilots and operationalize them in market, translate complex data into actionable enhancements and recommendations. Align and design the experimentation agenda. Identify and scale best practices from other OUs, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications & Experience
- 7–10 years of experience in media, digital advertising, or performance marketing roles, with increasing leadership responsibility.
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest).
- Significant experience working with media agencies and holding groups.
- Proven ability to negotiate large-scale, end-to-end solutions with partners.
- Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain.
- Strong communication, collaboration, and problem‑solving skills.
- Ability to operate effectively in Agile, cross functional IMX teams.
Location(s): United Kingdom, City: London
Travel Required: 0% - 25%
Relocation Provided: No
Job Posting End Date: May 22, 2026
Director, Media employer: The Coca-Cola Company
At IMX, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through our comprehensive benefits package, including competitive salaries and performance-based incentives, alongside opportunities for professional development in the fast-paced media landscape. Join us to be part of a forward-thinking team that values innovation and collaboration, ensuring your contributions drive meaningful impact across our brands and the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Media
✨Tip Number 1
Network like a pro! Get out there and connect with people in the media and retail space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge of retail media and performance marketing. Whether it’s a blog post, a video, or even a LinkedIn article, sharing your insights can position you as a thought leader and attract potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s media strategies. Research their past campaigns, understand their audience, and think about how you can contribute to their goals. This will not only impress them but also help you feel more confident during the chat.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Director, Media
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Media Director. Highlight your experience in retail media and performance marketing, and don’t forget to showcase any successful campaigns you've led that align with our goals at StudySmarter.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about media and how your skills can help us excel in the Retail Media Network landscape. Be specific about your achievements and how they relate to the job.
Showcase Your Leadership Skills:As a Director, we want to see your leadership style. Share examples of how you've led cross-functional teams or managed partnerships in the past. This will help us understand how you can drive collaboration at StudySmarter.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at The Coca-Cola Company
✨Know Your Media Landscape
Before the interview, dive deep into the Retail Media Network (RMN) landscape. Familiarise yourself with key players like Amazon and Meta, and understand how they impact performance media. This knowledge will help you speak confidently about strategies and partnerships.
✨Showcase Your Leadership Experience
Prepare to discuss your previous leadership roles in media and digital advertising. Highlight specific examples where you've successfully led cross-functional teams or negotiated large-scale solutions. This will demonstrate your capability to take on the Director role effectively.
✨Connect the Dots
Be ready to explain how retail media connects to commercial KPIs and business growth. Think of examples where you've turned audience insights into actionable strategies that drove both brand equity and immediate volume growth. This shows your strategic thinking and practical application.
✨Emphasise Collaboration Skills
Since this role requires working closely with various teams, prepare to share experiences that highlight your collaboration skills. Discuss how you've worked with creative, data, and measurement teams to achieve common goals, showcasing your ability to integrate media strategies across functions.
