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For Companies At a Glance
- Tasks: Lead digital commerce strategy and drive growth through data-driven decision making.
- Company: Join a leading company in the digital commerce space with a focus on innovation.
- Benefits: Competitive salary, opportunities for professional growth, and a dynamic work environment.
- Why this job: Be at the forefront of digital transformation and make a significant impact in the industry.
- Qualifications: Senior experience in digital commerce and strong analytical skills required.
- Other info: Opportunity to influence industry dialogue and collaborate with top digital partners.
The predicted salary is between 100000 - 150000 ÂŁ per year.
Role Summary
The Director, Digital Commerce is the enterprise leader responsible for accelerating digital commerce growth across the market through a unified, data‑driven system approach. This role owns the end‑to‑end Digital Commerce strategy and system performance, bringing together commercial leadership, platform economics, and advanced digital capabilities to win disproportionately across online grocery, quick‑commerce, and Away‑From‑Home aggregator platforms. A critical part of the remit is embedding data, analytics, and AI powered decision‑making into all elements of digital commerce: from demand forecasting and price/promo optimisation to assortment, activation, and platform conversion. The role ensures the Company and the bottler operate from a shared, predictive, insight‑driven view of channel performance, enabling faster decisions, more precise interventions, and stronger ROI. At market level, the Director serves as the orchestrator of the system's digital agenda, aligning the Company and the bottler around shared priorities, joint performance management, and integrated action plans. The role is accountable for delivering predictable volume, revenue, share, and profit growth, stewarding Retail Media investment jointly with the bottler, and leading the definition and tracking of eRGM and RED across digital sub‑channels. As the organisation's digital commerce thought leader, the Director drives innovation, test‑and‑learn acceleration, and industry‑leading digital execution within the market and across the broader European network. The Director serves closely with the Europe Digital Commerce Network to develop digital toolkits and optimised assets.
What You’ll Do
- Own the Digital Commerce Strategy, System Alignment & Decision Rights: Lead the Digital Commerce strategy & execution, uniting the Company and bottler in the market behind shared digital growth ambitions and a single integrated plan. Lead trade‑off and investment decision making for Digital Commerce within system guardrails, including portfolio, OBPPC, activation, media (including Retail Media), and platform partnership priorities. Act as the digital commerce voice with cross‑functional leaders (Marketing, RGM, Operations and Finance), ensuring digital is embedded in all commercial decisions.
- Drive System Performance, KPIs and Predictable Results: Own channel system performance for Digital Commerce, with clear accountability for volume, revenue, share, transactions, and profit delivery in line with BP targets. Establish and lead data‑driven business routines focused on root causes, decisions, and next actions – moving beyond reporting into insight‑driven action. Partner with the bottler in the market on joint business planning for digital channels, ensuring strong execution, commercial outcomes, and measurable ROI.
- Lead RGM, RED, Platform Economics & Portfolio Performance: Lead the development and continuous optimisation of eRGM across all digital sub‑channels, ensuring price‑architecture, promo strategy, and customer economics deliver profitable, sustained growth. Define and track eRED for key customers and platforms, ensuring a balanced approach to platform economics, customer value creation, and system returns. Drive portfolio and activation performance across digital platforms, ensuring excellent execution on assortment, visibility, conversion, and basket expansion.
- Lead Retail Media Strategy & Investment (with the bottler): Co‑lead the Retail Media strategy, planning, and investment approach in partnership with the bottler, ensuring coherent system choices and strong ROI. Clarify and guide the role of IMX and Digital Commerce in joint decision‑making for Retail Media, ensuring alignment on strategy, measurement, and investment governance. Ensure Retail Media contributes meaningfully to conversion, shopper engagement, and platform growth, with clear KPIs and accountability.
- Accelerate Digital Growth Through Data, Analytics & Innovation: Embed advanced analytics, AI, and data‑driven decision making into all Digital Commerce routines, including forecasting, pricing, promo, assortment, and conversion modelling. Lead digital test‑and‑learn initiatives, incubating new partnerships, pilots, and growth models; scale proven innovations rapidly across the market and the EU network. Serve as the senior digital commerce expert for the market, contributing to EU network forums and capability building.
- System Leadership & External Influence: Build strong senior relationships with the bottler locally and key digital customers (retailers, aggregators, ecommerce partners), ensuring joint value creation and long‑term growth. Represent the Company externally on digital commerce topics, shaping industry dialogue, platform partnerships, and digital retail evolution. Role model enterprise leadership, collaboration, speed, and accountability across the network.
Experience & Capabilities
- Senior experience in Digital Commerce, eCommerce, Omnichannel, or platform‑based roles.
- Proven track record of using AI, data science, and advanced analytics to drive business results.
- Strong understanding of aggregators and digital platform economics (online grocery, quick‑commerce, AFH delivery).
- Experience leading system or cross‑company partnerships, influencing senior stakeholders and driving integrated execution without direct authority.
- Strong commercial, RGM, shopper, and financial acumen with proven delivery of profitable growth.
- Executive presence with strong communication, strategic thinking, and performance management discipline.
- Local market experience required.
Travel Up to 20‑25%.
Location United Kingdom – London.
Additional Information Relocation not provided.
Director, Digital Commerce employer: The Coca-Cola Company
Contact Detail:
The Coca-Cola Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Digital Commerce
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital commerce space. Attend industry events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you’re chatting with industry folks or during interviews, share your insights on data-driven decision-making and digital strategies. This will not only demonstrate your knowledge but also position you as a thought leader in the field.
✨Tip Number 3
Prepare for those tricky questions! Brush up on your understanding of platform economics and how AI can drive growth in digital commerce. Be ready to discuss real-world examples where you've used data analytics to make impactful decisions.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm for joining our team. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Director, Digital Commerce
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Director, Digital Commerce role. Highlight your experience in digital strategy and data-driven decision-making to show us you’re the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use quantifiable results to demonstrate how you've driven growth or improved performance in previous roles. Numbers speak louder than words!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional achievements. Share your passion for digital commerce and innovation!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at The Coca-Cola Company
✨Know Your Digital Commerce Inside Out
Make sure you’re well-versed in the latest trends and technologies in digital commerce. Brush up on your knowledge of AI, data analytics, and platform economics, as these are crucial for the role. Be ready to discuss how you've used these tools in past experiences to drive growth.
✨Prepare for Data-Driven Discussions
Since this role heavily relies on data and analytics, come prepared with examples of how you've used data to inform decisions. Think about specific KPIs you've tracked and how they influenced your strategies. This will show that you can translate data into actionable insights.
✨Showcase Your Leadership Skills
As a Director, you'll need to lead cross-functional teams and influence stakeholders without direct authority. Prepare examples that demonstrate your leadership style and how you've successfully aligned teams around shared goals in previous roles.
✨Align with Company Values and Vision
Research the company’s mission and values, and think about how your personal values align with them. Be ready to articulate how you can contribute to their digital agenda and drive innovation within the market. This will help you stand out as a candidate who is not only qualified but also a cultural fit.