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- Tasks: Lead brand strategy and drive growth for a major brand within the GB portfolio.
- Company: Join Coca-Cola, a global leader with a vibrant culture focused on innovation.
- Benefits: Competitive salary, development opportunities, and a chance to make a real impact.
- Other info: Work in a dynamic environment with opportunities for career advancement.
- Why this job: Be at the forefront of brand management and influence market dynamics.
- Qualifications: 8-12 years in brand management with strong analytical and leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
The Director, Brand Management - GB leads the development and execution of brand strategy for a major brand or group of brands within the GB portfolio. This role is responsible for driving brand growth through clear strategic choices, disciplined planning, consumer driven insights, high-quality activation, and best-in-class execution across the full end-to-end marketing cycle. The Director of Brand Management reports into the Senior Director.
A key responsibility of this role is to collaborate with the local network team, the Bottling Partner, the Agency Partners and with central category teams. The Director ensures that all brand strategies, plans, and initiatives align with broader portfolio direction and system expectations, providing high quality inputs and recommendations that support the total GB marketing vision. The Director will manage 1 or more Senior Managers and works through extended cross functional teams to deliver outstanding brand marketing, commercial relevance, and consumer impact across channels.
This role requires strong leadership, analytical rigor, creativity, and the ability to influence and orchestrate across a complex internal and external ecosystem.
What You’ll Do for Us
- Brand Strategy & Annual Planning: Lead development of the long-term brand strategy, and growth priorities for the assigned brand(s). Build annual brand plans translating consumer insights, market dynamics, and strategic opportunities into clear activation plans and KPIs. Ensure plans are aligned with the GB portfolio vision, global direction, and OU guidance. Identify opportunities to outperform competition and drive sustainable share gains.
- Innovation Leadership: Lead innovation, including concept refinement, product and packaging requirements, and market readiness actions. Ensure innovation is grounded in consumer insights, brand strategy, and commercial opportunity. Partner with R&D, RGM, Commercial, and Supply Chain teams to deliver successful launches and strong in-market performance.
- Creative Excellence & IMX Collaboration: Lead creative development, consumer connections, and communication strategy for the brand(s). Work with IMX and Media teams to build full funnel plans that drive reach, impact, and effectiveness. Ensure brand communications are aligned with the overall creative strategy, governance, and distinctive brand assets.
- Commercial, Customer & RGM Collaboration: Work with Commercial & Customer teams to ensure brand plans land effectively across priority customers and channels. Partner with RGM to ensure price/pack architecture and value communication support brand growth and long-term value creation. Ensure brand plans reinforce commercial objectives and enable profitable penetration growth.
- Cross-Functional & System Collaboration: Support the Senior Director by preparing materials, insights, and recommendations for global, OU, and Franchise engagements. Partner with Insights, Shopper, IMX, Finance, and bottler teams to deliver integrated, insight-driven brand plans. Ensure all brand activities are aligned with governance, stewardship, SRA, and compliance requirements.
- Brand Performance Management: Monitor brand performance, including market share, brand health, NSR/GP, and campaign effectiveness. Lead evaluation of innovation, communication, and activation activities. Apply learnings to future planning and support system decision making with clear insights.
- Agency & Network Management: Manage agencies and networks. Contract and amplify marketing assets in collaboration with EPIC Steam for the market.
- Budget Management: Manage brand program budgets and timelines to drive flawless execution of the plan monitoring effective return on investments. Hit all system milestones on time and within budget.
- People Leadership: Lead and develop at least one Senior Manager through coaching, clarity, accountability, and capability building. Build a high performance mindset across the brand team and cross functional partners. Role model operational discipline, consumer centric thinking, curiosity, and collaboration.
Qualifications & Experience
- Bachelor's degree required; advanced degree preferred.
- 8-12 years of brand management or consumer marketing experience within FMCG.
- Demonstrated success managing major brands or portfolios with measurable business impact.
- Strong grounding in consumer insights, brand strategy, creative development, and full funnel marketing.
- Proven experience collaborating with Commercial, RGM, Insights, Media, IMX, Finance, and Franchise/bottler partners.
- Strong analytical, strategic, and problem solving capabilities.
- Excellent communication, storytelling, and influencing skills.
- Ability to thrive in complex, fast paced environments with multiple stakeholders.
- Experience leading and developing direct reports.
What We Can Do for You
- Opportunity to lead one of the most strategically important brands within the GB market.
- Full end-to-end brand ownership with high impact across the organization and system.
- Close partnership with senior leaders at both TCCC and bottler levels.
- Development opportunities across global networks, cross-functional teams, and capability programs.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Confidentiality Notice: This job description outlines the general nature and responsibilities of the role. Duties may evolve over time to meet business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Director, Brand Management, CCTM employer: The Coca-Cola Company
Contact Detail:
The Coca-Cola Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Brand Management, CCTM
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand strategy and think about how you can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences in a way that highlights your achievements and aligns with the role. Make it memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Director, Brand Management, CCTM
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Brand Management role. Highlight your experience in brand strategy and consumer insights, as these are key to what we’re looking for.
Showcase Your Leadership Skills: We want to see how you’ve led teams and projects in the past. Share specific examples of how you've influenced cross-functional teams and driven brand growth. This will help us understand your leadership style.
Be Data-Driven: Since this role requires strong analytical skills, include metrics and data that demonstrate your impact in previous roles. Show us how you’ve used insights to inform brand strategies and decisions.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at The Coca-Cola Company
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand its competitors and recent campaigns. This knowledge will help you articulate how your vision aligns with the brand's strategy.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in managing teams and driving brand growth. Be ready to discuss how you've influenced cross-functional teams and navigated complex environments to achieve results.
✨Bring Data to the Table
Since this role requires analytical rigor, come prepared with data-driven insights from your past experiences. Discuss how you've used consumer insights and market dynamics to shape brand strategies and measure success.
✨Demonstrate Collaboration Experience
Highlight your experience working with various stakeholders, such as R&D, Commercial, and Media teams. Share specific examples of how you've successfully collaborated to launch products or campaigns that resonate with consumers.