At a Glance
- Tasks: Drive AFH strategy and lead high-impact initiatives for commercial excellence.
- Company: Join a leading company focused on innovation and growth in the AFH sector.
- Benefits: Competitive salary, annual incentives, and opportunities for professional development.
- Other info: Exciting opportunity with travel potential and a focus on digital transformation.
- Why this job: Make a real impact by shaping strategies and driving transformation in a dynamic environment.
- Qualifications: Strong retail channel expertise and proven leadership in data-driven decision making.
The predicted salary is between 80000 - 100000 £ per year.
What You’ll Do for Us
- Drive AFH Strategy, 360IA & System Alignment: Input the creation of ABP and long‑range AFH strategies, translating them into integrated roadmaps that connect portfolio, RGM, media, equipment, RTM, and in‑outlet activation across all AFH segments. Lead high‑impact strategic initiatives, including RTM design, recruitment channel expansion, category development, omnichannel execution, and data‑driven customer planning tailored for the AFH ecosystem. Act as the senior system integrator and influencer, aligning GM, Marketing, RGM, Finance, Digital, bottler, and key customers behind a unified AFH growth agenda.
- Drive AFH Commercial Execution Excellence: Lead commercial execution excellence for the AFH business, accelerating system capabilities to predictive, insight‑led, and value‑driven models to grow availability, incidence, and cooler/10k performance. Lead the development of a segmented equipment (cooler, vending, fountain, and others) strategy, ensuring systemwide implementation with bottlers to maximize coverage, productivity, and outlet penetration. Embed RGM, financial modelling, and scenario planning into AFH decisions to optimise price‑pack architecture, customer profitability, and margin delivery.
- Track AFH Channel Performance & System KPIs: Own system AFH channel performance, jointly setting and monitoring system performance KBIs and leading mitigation and acceleration actions to deliver BP volume, revenue, and share targets. Govern AFH performance routines, ensuring they are insight driven, action‑oriented, and forward‑looking rather than reporting‑led. Maintain a predictive view of the competitive, channel, and regulatory environment using data and insights to proactively shape system responses.
- Lead Data, Digital & AI‑Enabled Transformation: Embed data, analytics, and AI across the AFH operating model, improving forecasting, outlet segmentation, equipment deployment, activation effectiveness, and execution quality. Leverage advanced analytics and AI to identify incremental revenue, margin, and execution opportunities across brands, packs, consumption occasions, and customer types. Champion a test‑learn‑scale culture, accelerating adoption of digital tools and analytics across the Company‑bottler AFH system.
Experience & Capabilities
- Strong retail channel expertise, AFH preferred, with deep understanding of customer needs, RTM models, and execution levers. Skills developed on either the supplier or buyer side.
- Robust commercial, RGM, and financial skills, with experience using modelling and scenario planning to drive profitable, insight‑led decisions.
- Proven leadership in data‑, digital‑ and AI‑enabled transformation, embedding predictive analytics and digital tools into AFH planning, execution, and performance management.
- Demonstrated system leadership, influencing senior stakeholders across Company, bottler, and customer organisations to drive integrated end‑to‑end execution.
- Strategic and execution‑focused leader, able to translate strategy into predictable, high‑quality in‑market delivery.
- Exceptional communication and stakeholder management, with strong executive presence.
- In‑market experience preferred; franchise system or matrix leadership experience is beneficial.
Travel: Up to 25%. Location: United Kingdom, London. Travel Required: 0% – 25%. Relocation Provided: No. Annual Incentive Reference Value: 30% of market‑based competitive value for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
AFH Commercial and Operations Lead employer: The Coca-Cola Company
The Coca-Cola Company is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With a strong commitment to employee growth, you will have access to extensive training and development opportunities, enabling you to thrive in your role as European ARTD Marketing Director. Located in vibrant markets across Europe, the company provides a unique chance to make a significant impact while enjoying a diverse and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land AFH Commercial and Operations Lead
✨Tip Number 1: Get Involved in Consulting Case Competitions
Look for case competitions hosted by universities and consulting firms. They’re a fab way to showcase your problem-solving skills and meet industry players. Plus, winning one can seriously boost your CV, which we know is key when applying for roles like AFH Commercial and Operations Lead at The Coca-Cola Company!
✨Tip Number 2: Leverage Alumni Networks
Tap into your university’s alumni network; many consultants love to help out new talent. Reach out to alumni who are working in management consulting, they might have insider knowledge about openings at firms like The Coca-Cola Company or be willing to refer you for that AFH Commercial and Operations Lead position!
✨Tip Number 3: Attend Industry Events and Conferences
Keep an eye on management consulting events, workshops, or panels. These are prime opportunities to network with top professionals and get your name out there. You might even bump into someone from The Coca-Cola Company who’s on the lookout for their next AFH Commercial and Operations Lead star!
✨Tip Number 4: Polish Your Consulting Skills Online
Engage with online platforms that offer consulting simulations or courses. Prove your chops by completing relevant projects — this not only beefs up your experience but also gives you concrete examples to chat about during interviews for that full-time AFH Commercial and Operations Lead role at The Coca-Cola Company!
We think you need these skills to ace AFH Commercial and Operations Lead
Some tips for your application 🫡
Show Your Problem-Solving Skills:In management consulting, it's all about problem-solving—so make sure your CV highlights your analytical and critical thinking skills. Include examples from your studies or previous roles where you tackled complex issues or came up with innovative solutions. Quantify your achievements whenever possible to demonstrate your impact!
Tailor Your Cover Letter:Your cover letter is your chance to explain why you're a perfect fit for the consulting world. Focus on your motivation for joining the industry and how your skills align with the requirements of the role at The Coca-Cola Company. Remember to mention any relevant coursework or projects that showcase your understanding of strategic frameworks or business models!
Highlight Team Experience:Consultants often work in teams, so it's vital to showcase your collaborative skills. Include experiences where you've worked effectively with others, whether in academic group projects or internships. Discuss your role in the team and how you helped achieve common goals, demonstrating you can thrive in a consultancy environment.
Professionalise Your Online Presence:Make sure your LinkedIn and any other professional profiles are up to date, reflecting your career aspirations in management consulting. Connect with industry professionals and follow relevant groups—show you’re serious about entering this field. Applying through our website is a great way to get noticed, so showcase your personality and enthusiasm there!
How to prepare for a job interview at The Coca-Cola Company
✨Master the Case Study Game
In management consulting, case study interviews are all the rage. Make sure to practice structuring your thoughts and analysing data on the fly. Use resources like example case studies to get comfortable with frameworks and solutions. Remember, it’s not just about getting the right answer but showcasing your thought process, so talk us through your reasoning!
✨Know Your Numbers
Be prepared for some numerical and analytical questions. Brush up on your mental math and be ready to interpret data from charts or graphs. We might throw some business scenarios at you that require a quick turnaround on numerical analysis, so practice these skills to feel confident and swift!
✨Show Your Leadership Flair
As this is a full-time role, we want to see your potential as a seasoned consultant. Be ready to discuss experiences where you've led a project or a team. Think about times you've influenced decisions or navigated challenges—this is your chance to show how you can thrive in a fast-paced, collaborative environment.
✨Be a Cultural Fit
We’re not just looking for brains; we want to see if you vibe with our company culture at The Coca-Cola Company. Prepare to share how your values align with ours. Have a think about what makes a great team environment for you and how you can contribute to that. A good cultural fit goes a long way in management consulting!
