At a Glance
- Tasks: Drive online performance through website management, lead generation, and digital marketing campaigns.
- Company: Dynamic marketing group focused on innovation and growth.
- Benefits: Competitive salary, hybrid work options, and opportunities for professional development.
- Other info: Fast-paced environment with a focus on collaboration and continuous improvement.
- Why this job: Make a real impact in digital marketing while working with multiple brands.
- Qualifications: Experience in digital marketing, website management, and lead generation.
The predicted salary is between 26000 - 30000 € per year.
The Digital Marketing Executive is responsible for driving the Group's online performance through best-in-class websites, lead generation activity, and data-led optimisation. This role will own the day-to-day management and continuous improvement of websites across all operators, including supporting the Group's transition to new, centralised Drupal websites.
Working closely with external SEO and PPC agencies, the role will ensure digital channels are optimised to generate high-quality leads and support business growth. The role will also deliver email marketing and social media activity for 2 - 4 companies within the Group, providing hands-on support where local marketing resource is limited.
Key Responsibilities:
- Website Management & Optimisation
- Manage and maintain websites for all operators within the Group
- Support and deliver the migration to new, centralised Drupal websites
- Ensure websites are up to date, user-focused, and aligned with brand and business objectives
- Plan and execute A/B testing to improve conversion rates and user experience
- Continuously analyse site performance and implement improvements
- Work with internal teams and suppliers to resolve technical or content issues
- Support Johnsons with website loading at Brochure launches
- Lead Generation & Performance Marketing
- Deliver and optimise digital lead generation campaigns across web, email, and paid channels
- Work closely with external SEO and PPC agencies to manage performance and maximise ROI
- Support keyword strategy, on-page optimisation, and content improvement
- Monitor paid media performance and contribute to budget optimisation
- Ensure websites and landing pages are optimised for conversion
- Email Marketing
- Plan, create, and deliver email marketing campaigns for the Group and selected operators
- Manage mailing lists, segmentation and campaign schedules
- Optimise email content and journeys to improve engagement and lead conversion
- Track performance and report on results
- Social Media Support
- Manage social media activity for 2–4 companies within the Group
- Plan and schedule content aligned with campaigns, promotions and lead generation goals
- Support operators with consistent branding and messaging
- Monitor engagement and performance to inform improvements
- Agency & Stakeholder Management
- Act as the day-to-day point of contact for SEO and PPC agencies
- Provide clear briefs, feedback, and performance insight
- Work collaboratively with the wider marketing team and operators
- Support the Head of Marketing with digital performance reporting and insights
- Reporting & Insights
- Track website, lead generation, email, and paid media performance
- Produce regular reports with clear insights and recommendations
- Use data to inform decisions and continuous improvement
Skills & Experience
Essential
- Experience in a digital marketing role with hands-on website management
- Strong understanding of lead generation marketing and conversion optimisation
- Experience working with SEO and PPC (either in-house or via agencies)
- Knowledge of website analytics tools (e.g. Google Analytics)
- Experience planning and delivering email marketing campaigns
- Confident managing multiple websites and priorities
- Strong organisational and communication skills
Desirable
- Experience using Drupal or other CMS platforms
- Experience with A/B testing tools and methodologies
- Experience using Salesforce or other CRM platforms
- Understanding of marketing automation and customer journeys
Personal Attributes
- Data-driven and results-focused
- Proactive problem solver with strong attention to detail
- Comfortable working in a fast-paced, multi-brand environment
- Collaborative and supportive team player
- Curious and keen to test, learn and improve
This role is ideal for a digital marketer who enjoys ownership, optimisation and delivering measurable growth across multiple brands.
Salary: £26,000-£30,000
Location: Henley In Arden / Hybrid opportunity
Hours: Full-time
Reports to: Head of Marketing, PR & Comms
Digital Marketing Executive in Henley in Arden employer: The Coach Travel Group
As a Digital Marketing Executive at our company, you will thrive in a dynamic and supportive work culture that prioritises employee growth and development. With a focus on innovation and collaboration, we offer opportunities to enhance your skills through hands-on experience with leading digital marketing strategies across multiple brands. Located in the picturesque Henley In Arden, our hybrid working model ensures a healthy work-life balance while you contribute to meaningful projects that drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Henley in Arden
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Bring ideas to the table on how you could improve their online performance – it shows initiative!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us and contributing to our growth.
We think you need these skills to ace Digital Marketing Executive in Henley in Arden
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience in website management, lead generation, and any work with SEO and PPC agencies. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific experiences that relate to the job description.
Showcase Your Data Skills:Since this role is all about data-led optimisation, make sure to highlight your experience with analytics tools like Google Analytics. We love candidates who can demonstrate their ability to use data to drive decisions and improvements.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at The Coach Travel Group
✨Know Your Digital Marketing Basics
Make sure you brush up on your digital marketing fundamentals, especially around lead generation and conversion optimisation. Be ready to discuss your experience with SEO and PPC, as well as any tools you've used like Google Analytics. This will show that you understand the core responsibilities of the role.
✨Showcase Your Website Management Skills
Prepare examples of websites you've managed or optimised in the past. Discuss specific strategies you implemented to improve user experience and conversion rates. If you've worked with CMS platforms like Drupal, make sure to highlight that experience!
✨Be Data-Driven
Since this role is all about data-led optimisation, come prepared with insights from your previous campaigns. Talk about how you tracked performance, what metrics you focused on, and how you used that data to inform your decisions. This will demonstrate your analytical skills and results-oriented mindset.
✨Engage with Social Media Strategies
Familiarise yourself with the latest trends in social media marketing. Be ready to discuss how you've planned and executed campaigns across different platforms. Highlight any experience you have with content scheduling and engagement monitoring, as this will be crucial for managing multiple brands.
