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- Tasks: Lead brand engagement strategies and innovative communication campaigns across Europe, MENA, and ANZ.
- Company: Clorox is dedicated to growth, valuing people and making a positive impact in communities.
- Benefits: Enjoy competitive pay, flexible work options, health benefits, and half-day Fridays.
- Why this job: Join a culture of inclusion and innovation, driving brand loyalty and consumer engagement.
- Qualifications: 7+ years in brand engagement with a strong background in digital marketing and team leadership.
- Other info: This is a fixed-term contract for maternity cover, offering a chance to make a real impact.
The predicted salary is between 48000 - 72000 £ per year.
1 week ago Be among the first 25 applicants
Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace
Your role at Clorox:
Fixed Term Contract 12-15 months maternity cover. We are looking for a Senior Brand Engagement Manager EMEA to join our team. This role is pivotal in driving the Clorox Co. brands across the purchase funnel, evolve consumer engagement, brand loyalty through innovative communication strategies, both in media and creative campaigns. This role will report directly to the AMEA Marketing Director while providing service to local marketing teams (Europe, MENA and ANZ).
In this role, you will:
- Responsible for accelerating good growth along with strategic communications planning and execution: Leading the development, and implementation of Brand Engagement strategies (media and content) to meet business objectives.
- Media Strategy – Planning, Buying and Execution: Support regional marketing teams in brand engagement planning vision. Develop media buying principles for the organization across all brands and channels.
- Ownership of media agency relationship: setting objectives, aligning targets and working to build Brand Engagement plans; including TV, programmatic DSP, influencer campaigns, native advertising, social media (e.g. Facebook/IG/Pinterest and Google/YouTube.), SEM, etc.
- Digital Communication and Social Media Management: Utilize digital communication tools and social media platforms to engage with the audience, manage online presence, and drive brand awareness.
- Oversees content creation: Leads content creation for Europe, MENA and ANZ working closely with local Brand Engagement teams as well as brand teams.
- Performance Monitoring and Reporting: Analyze data to evaluate the effectiveness of brand engagement activities, offering insights and recommendations for improvement.
- Crisis Management and Communication: Handle crisis communications by monitoring online conversations, responding promptly to negative feedback, and working with relevant agency and teams to mitigate reputational damage.
- Advertising Budget control: Keeps track of spend in line with financial commitments.
What we look for:
Years and Type of Experience Required:
- 7+ years of experience in Brand Engagement development and 4+ years with Tier 1 media or creative agency.
- A highly capable talent, with a proven track record of good consumer understanding, brand engagement strategy development and brand equity management within a leading consumer goods organisation.
- Multiregional experience required.
- Flexible to work across different time-zones.
- Preferred experience on both, client and agency side.
- Versed on omnichannel media, specially digital marketing.
- Experienced in successfully developing and motivating a high performance team.
- Bachelor\’s degree in business, marketing, or a related field.
Skills and Abilities:
- Drives Results: Proven ability to meet project objectives and deliver work on time.
- Strategic Mindset & Thought Leadership: Ability to set direction and influence leadership.
- Business Insight & managing complexity: Comfort leveraging data to tell a compelling story and understand business health including key drivers and implications.
- Consumer Focus: Demonstrates consumer/shopper empathy and curiosity.
- Cultivates Innovation: Out-of-the-box thinker able to collaborate with functional experts to bring concepts to life.
- Drives Engagement & Values Differences Team player with ability to influence up and across organization.
- Takes accountability for personal development. Able to contribute to a purpose-driven culture that embraces IDEA (inclusion, diversity, equity and allyship) Communicates effectively. Strong written and verbal communication skills that reflect a point of view.
Workplace type:
We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.
Benefits we offer to help you be well and thrive:
- Competitive compensation
- Generous 401(k) program in the US and similar programs in international
- Health benefits and programs that support both your physical and mental well-being
- Flexible work environment, depending on your role
- Meaningful opportunities to keep learning and growing
- Half-day Fridays, depending on your location
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development and Sales
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Industries
Manufacturing
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Senior Brand Engagement Manager employer: The Clorox Company
Contact Detail:
The Clorox Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Engagement Manager
✨Tip Number 1
Familiarise yourself with Clorox's brand values and recent campaigns. Understanding their mission and how they engage with consumers will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Clorox, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Senior Brand Engagement Manager position.
✨Tip Number 3
Prepare to discuss specific examples of successful brand engagement strategies you've implemented in the past. Highlight your experience with omnichannel media and how it aligns with Clorox's goals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and consumer engagement. Being able to speak knowledgeably about current industry developments will demonstrate your expertise and passion for the role.
We think you need these skills to ace Senior Brand Engagement Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand engagement and digital marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand engagement and your understanding of Clorox's values. Mention specific examples of past successes in similar roles to illustrate your capabilities.
Showcase Your Strategic Mindset: In your application, emphasise your ability to develop and implement strategic communications plans. Provide examples of how you've successfully driven brand engagement in previous positions.
Highlight Multiregional Experience: If you have experience working across different regions, make sure to highlight this in your application. Discuss how this experience has equipped you to handle diverse markets and consumer behaviours.
How to prepare for a job interview at The Clorox Company
✨Showcase Your Strategic Mindset
As a Senior Brand Engagement Manager, you'll need to demonstrate your ability to set direction and influence leadership. Prepare examples of how you've developed and executed successful brand engagement strategies in the past.
✨Highlight Multiregional Experience
Given the role's focus on EMEA, be ready to discuss your experience working across different regions. Share specific instances where you adapted strategies to fit diverse markets and cultures.
✨Demonstrate Data-Driven Decision Making
The ability to leverage data is crucial for this position. Prepare to discuss how you've used analytics to evaluate brand engagement activities and make informed decisions that drove results.
✨Emphasise Crisis Management Skills
Crisis communication is a key responsibility in this role. Be prepared to share examples of how you've effectively managed negative feedback or crises in the past, showcasing your ability to protect brand reputation.
