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For Companies At a Glance
- Tasks: Drive brand growth and market share through innovative marketing strategies.
- Company: Join Clorox, a company committed to growth and positive impact.
- Benefits: Competitive pay, health benefits, flexible work, and learning opportunities.
- Why this job: Make a real difference in people's lives while developing your career.
- Qualifications: Experience in brand management and strong analytical skills required.
- Other info: Inclusive culture that values diverse perspectives and fosters personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team.
Your role at Clorox: At Clorox, we champion people to be well and thrive by doing the right thing, putting people at the center, and playing to win. Led by our IGNITE strategy, we build brands that make a positive difference in people’s lives around the world. And we know that success requires head, heart, AND guts — all three, every day — coming together to work simpler, faster, bolder, and more inclusively.
The Brand Manager is responsible for driving brand growth, market share, and commercial performance. This role translates business objectives into impactful brand strategies that increase demand, support sales, and strengthen competitive positioning across all channels.
What success looks like:
- Clear alignment between brand strategy and commercial results
- Drive demand, sales uplift, and market share growth through integrated marketing initiatives
- Improved brand-led sales performance and market share
- Establish stellar connections and ways of working with cross-functional Europe teams (particularly commercial)
In this role, you will:
- Translating brand strategy into commercial results: 35%
- Translate business objectives into brand plans with clear KPIs, timelines, and ROI targets
- Drive revenue growth by aligning brand initiatives with sales and go-to-market plans
- Partner closely with Sales, Product, and Trade Marketing teams to enable effective selling
- Lead product launches and portfolio initiatives to deliver incremental sales growth
- Develop and execute pricing, promotion, and channel strategies to maximize revenue and profitability
- Use data, consumer insights, and competitive analysis to identify and unlock growth opportunities
- Challenge underperforming initiatives and optimize spend to maximize commercial impact
- Actively seek and evaluate alternative ways of providing support to drive key markets and customers
- Lead marketing execution: 30%
- Lead integrated marketing campaigns that increase demand, customer acquisition, and loyalty, supporting key markets/customers
- Ensure the 360° marketing plans for key initiatives & marketing campaigns across online & offline platforms to ensure they cut through and to build the credibility of brand and link closely to commercial execution and results
- Monitor closely brand awareness and equity and identify opportunities and drive the roadmap to address the gaps
- Analyze market trends, customer insights, pricing, and competitor activity to identify growth opportunities
- Track KPIs including market share, revenue contribution, brand equity, and campaign effectiveness
- Measure and report on the success of marketing campaigns, including assessing ROI and KPIs
- Manage all the activities within budget and monitor to drive efficiencies
- Partnerships and collaborations: 10%
- Seek for best partnerships opportunities broadening brand’s reach and relevance
- Collaborate with 3rd parties/partners to drive brand engagement and endorsement among professional bodies
- Collaboration within broader team: 35%
- Collaborate closely with Brand Engagement team on delivering most effective media and engagement plans that drive commercial result
- Collaborate with cross-functional team in best in class marketing plans/campaigns for the innovation launches
- Collaborate with Human Insights and Shopper Marketing on identifying best insights to drive growth
- Participate in defining and executing best commercial proposition e.g. support sales in sell-in decks, represent the brand in distributors meetings
What we look for:
Qualifications & Experience:
- Proven experience in brand management, commercial marketing, or product marketing
- Demonstrated ability to drive growth, demand generation, and sales performance
- Strong commercial acumen and financial understanding
- Data-driven decision-making and analytical skills
- Strategic planning and execution excellence
- Experience managing budgets and delivering ROI-driven campaigns
- Strong understanding of branding principles, consumer behavior, and market trends
Preferred:
- Experience in pet industry
Managerial Skills and Abilities:
- Curious and challenging status quo mind
- Strategic thinking and analytical skills
- Strong project management and organizational abilities
- Excellent interpersonal and team-working skills
- Proven ability to harness analytic skills while breeding high creativity and experimentation
- Proven Project management and mix of agencies’ (media, creative, packaging, social media) management
- Ability to manage a high workload and prioritise effectively
Workplace type:
Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.
Benefits we offer to help you be well and thrive:
- Competitive compensation
- Generous 401(k) program in the US and similar programs in international
- Health benefits and programs that support both your physical and mental well-being
- Flexible work environment, depending on your role
- Meaningful opportunities to keep learning and growing
- Half-day Fridays, depending on your location
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times. To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
Brand Manager Ever Clean Europe employer: The Clorox Company
Contact Detail:
The Clorox Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Ever Clean Europe
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Clorox and its brands. Understand their values and how they align with your own. This will help you show that you're not just a fit for the role, but also for the company culture.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in brand management can drive growth and market share. Tailor your examples to highlight your strategic thinking and data-driven decision-making.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Clorox team and making a positive impact.
We think you need these skills to ace Brand Manager Ever Clean Europe
Some tips for your application 🫡
Know Your Brand: Before you start writing, take a moment to really understand Clorox and the Ever Clean brand. Dive into their values and mission, and think about how your experience aligns with their goals. This will help you tailor your application and show us that you're genuinely interested.
Be Specific: When detailing your experience, don’t just list your responsibilities. Use specific examples that demonstrate how you've driven growth or improved brand performance in previous roles. We want to see the impact you've made!
Show Your Analytical Side: Since data-driven decision-making is key for this role, make sure to highlight your analytical skills. Share instances where you've used data to inform your strategies or improve campaign effectiveness. This will resonate well with us at Clorox.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us that you’re proactive and know how to follow instructions!
How to prepare for a job interview at The Clorox Company
✨Know Your Brand Inside Out
Before the interview, dive deep into Clorox's brand values and their IGNITE strategy. Understand how they position their products in the market and be ready to discuss how your experience aligns with their mission of making a positive impact.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples where you've used data and consumer insights to drive brand growth. Highlight any successful campaigns you've led that resulted in increased market share or sales performance, as this will resonate well with their focus on commercial results.
✨Collaborate Like a Pro
Since the role involves working closely with cross-functional teams, come equipped with examples of how you've successfully collaborated with different departments. Emphasise your interpersonal skills and how you’ve driven effective marketing plans through teamwork.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to brand management. Think about potential underperforming initiatives and how you would optimise them. This shows your strategic thinking and problem-solving abilities, which are crucial for the role.
